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RESEARCH 
METHOD 
DESCRIPTION TYPE OF DATA 
(qualitative/quantitative 
/primary/secondary) 
ADVANTAGES DISADVANTAGES 
INTERVIEW When you ask an individual 
questions, which are based 
on their strengths and 
weaknesses. 
PRIMARY RESEARCH-QUALITATIVE 
&QUANTITATIVE 
DATA 
You get the chance and get to 
know things about the people you 
interview. 
People may not answer the 
questions truthfully. (Lie 
throughout the whole 
interview.) 
QUESTIONNAIRE When you gather questions 
around, ready to ask them 
what they do or what they 
enjoy. Etc. 
PRIMARY RESEARCH-QUANTITATIVE 
DATA 
People have the chance to share 
their opinion with the interviewer. 
The questionnaire is somehow 
vague and not specific to the 
individual. 
FOCUS GROUP When you use data or 
questions that are directed 
at a specific group of 
people. 
QUALITATIVE DATA- PRIMARY 
DATA 
They are very useful to obtain. They might not gather the 
right info or data. They can be 
quite expensive also you can 
only use a relatively small 
amount of people. 
SURVEY When you gather data 
around and questions at 
wide ranges of audiences. 
QUANTITATIVE DATA- PRIMARY 
RESEARCH 
A lot of people are quick to 
respond to the survey. 
The people may not answer 
the questions truthfully. 
INTERNET 
RESEARCH 
When you search up 
information on the 
internet. 
SECONDARY RESEARCH-QUALITATIVE 
& QUANTITATIVE 
DATA 
Good choice of secondary research, 
which means that you will have 
gathered a good amount of 
information, to back up your work. 
You might not be able to find 
the information you need. 
LIBRARY 
RESEARCH 
When you use the books as 
important resources in 
order to find what you are 
looking for. 
SECONDARY RESEARCH- Searching things from the library 
will be a good resource for your 
information. 
You might end up gathering 
the wrong information.

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RESEARCH METHODS TABLE E.Eniola O

  • 1. RESEARCH METHOD DESCRIPTION TYPE OF DATA (qualitative/quantitative /primary/secondary) ADVANTAGES DISADVANTAGES INTERVIEW When you ask an individual questions, which are based on their strengths and weaknesses. PRIMARY RESEARCH-QUALITATIVE &QUANTITATIVE DATA You get the chance and get to know things about the people you interview. People may not answer the questions truthfully. (Lie throughout the whole interview.) QUESTIONNAIRE When you gather questions around, ready to ask them what they do or what they enjoy. Etc. PRIMARY RESEARCH-QUANTITATIVE DATA People have the chance to share their opinion with the interviewer. The questionnaire is somehow vague and not specific to the individual. FOCUS GROUP When you use data or questions that are directed at a specific group of people. QUALITATIVE DATA- PRIMARY DATA They are very useful to obtain. They might not gather the right info or data. They can be quite expensive also you can only use a relatively small amount of people. SURVEY When you gather data around and questions at wide ranges of audiences. QUANTITATIVE DATA- PRIMARY RESEARCH A lot of people are quick to respond to the survey. The people may not answer the questions truthfully. INTERNET RESEARCH When you search up information on the internet. SECONDARY RESEARCH-QUALITATIVE & QUANTITATIVE DATA Good choice of secondary research, which means that you will have gathered a good amount of information, to back up your work. You might not be able to find the information you need. LIBRARY RESEARCH When you use the books as important resources in order to find what you are looking for. SECONDARY RESEARCH- Searching things from the library will be a good resource for your information. You might end up gathering the wrong information.