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1. Research
Method
Description Type Of Data (Primary,
Secondary, Qualitative,
Quantitative)
Advantages Disadvantages
Interview Whenyouask a
personquestions,
basedon their
abilities
(strengthsand
weaknesses)
Primary
Qualitative
Quantitative
Theycan give youa full
answer,witha good
explanation.
Theymay tell youa
false answer(lie)
Questionnaire Whenyougather
multiple
questionsandask
it anonymouslyto
one person
Primary
Quantitative
Can get multiplepeoplesveiws Questionnairesare not
specificenough
Focus Group Whenyouuse
informationbase
on a group of
people anditis
directedatthem
specifically.
Primary
Qualitative
Can have a big impactand
workout verywell.
Notmuch information
wouldbe recorded
because a focusputsa
pointacross, not obtain
data.
Survey Whenyougather
data and aimit at
a widerrange of
audience.
Primary
Quantitative
Get a wide audience,andcan
have a general view
Can have a descriptiontoit.
Questionmightnotbe
fully
Inflexible design
Internet
Research
Whenyouget
information
online.
Secondary
Qualitative
Quantitative
Can gathera large amountof
reliable informationinashort
amountof time
Can be a specificasyouwant
Some casesthe
onfomationcanbe
unreliable,oroldand
will effectthe answer.
Library
Research
Whenyouget
informationfrom
books.
Secondary Good reliable resource,if
correct information.
Informationmightbe
out-dated