Jordan and I noticed the importance of considering the target audience for our film. Researching the demographics of successful crime thrillers like Seven and Heat was a time-consuming but important part of the production process. Examining the age brackets and statistics of viewers for these films, we saw that males under 18 made up the highest proportion of viewers, despite ratings restrictions. By rating our own film 18, we aimed to attract a similar audience through their interest in defying age ratings and watching risky violent content.

1. Jordan and I noticed that we had to take into account a
target audience for our final media product. This was a
very long and tiresome phase in the production of our
film since it was pretty time consuming as well as
repetitive. We thought it best to examine the statistics
and viewer age brackets of previous successful crime-
thrillers such as: Seven and Heat. With our
examination of these demographics we hoped to aim
our film at the correct audience in order to have similar
success to these two films.

2. As you can see from the demographic
graph drawn from IMDb, the highest
average of watchers are are males
under the age of eighteen. Despite the
film being an 18 rated certificate, they
ignored the rating and decided to
watch the film regardless of the rating.
This is something Jordan and I
wanted to project when choosing the
age rating of our film. As mentioned in
one of my vlogs, people like to defy
authority and like the idea of watching
an 18 rated certificate due to the risky
feeling of watching a violent film.
Seven

3. This demographic graph wasn't as
useful as the one Jordan and I
examined for Seven since the averages
weren’t as drastic in terms of gaps in
averages. Similar to Seven, the highest
average of viewers were males aged
under 18. Similar to the Seven
demographic, through this research we
decided to rate our film with an 18 rated
certificate. The research showed Jordan
and myself that despite the high age
rating of 18, viewers will still find a way
to watch the film due to the whole risqué
thing I mentioned in the past. So we
thought that the high rating will attract
more of a similar audience similar to
both Seven and Heat.
Heat