SA- research

1. Nick Grimshaw Breakfast Show Research
What do I want to know? What kind of research will I do to get the
information?
When is the program broadcast?
I will use secondary research by browsing the
web by going on the radio 1 show website
checking the timings.
what target audience do they usually
find listens to the radio show ?
I will use secondary research by using the
internet to look at statics of the ages of the
target audience to see what ages listen to the
show the most.
Do they have an effect on their target audience? I will use primary research by asking the fans of
the show to fill out a survey on how beneficial
the show is.
What is the common social class that listen to
the show?
I will use secondary research to find out the
target audience.
How do the target audience relate to the show? I will use primary research as I will interview fans
of the show asking them if they like the music
and if they relate to the topics on the show.
How often is the show broadcasted? I will use secondary research as I will be using
the web to see the timings and what days they
are on.
How many people view the show I will use secondary research by using the
internet to see the statics on the views. Views
are vital as they impact how popular the radio
show is and with a wider audience it gives the
show a bigger platform
Remember: you will need info`rmation such as:
SECONDARY
When is the programme broadcast? How often? Information about the target audience
(gender/age/culture/social class), How many people listen? What is the production process? Compare the
programme and its figures to other similar shows.
PRIMARY
Do people in your age group listen to the programme? Why/why not? If not, what do they prefer? What do they
think of it? Etc.