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Grimshaw research wod
1. Nick Grimshaw Breakfast Show Research
What do I want to know? What kind of research will I do to get the
information?
When does it broadcast? I will be using secondary research because I will
use the internet.
How long is it? Secondary research because it gets me the
information that I need to fill in my work.
What Is the target audience? Secondary research because i will need to the
internet.
What do people think of it? Primary research I will do a interview to find out
what they think and feel about the programme,
this will get me qualitative data. Why they like it
or /why not.
How many people are listening? Secondary research I will be using this kind of
research because I will need to know how many
people listen to the breakfast show in the
morning.
What type of music does young people listen to? Primary research because I will need to find out
what kind of music young people like the most.
What age group listen to the programme? Primary research I will use this type of research
because I will need to find out what age group
likes this kind of radio show the most.
Remember: you will need information such as:
SECONDARY
When is the programme broadcast? How often? Information about the target audience
(gender/age/culture/social class), How many people listen? What is the production process? Compare the
programme and its figures to other similar shows.
PRIMARY
Do people in your age group listen to the programme? Why/why not? If not, what do they prefer? What do they
think of it? Etc.