Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

WVGS 91.9 "The Buzz"

312 views

Published on

Results from PR Research

  • Be the first to comment

  • Be the first to like this

WVGS 91.9 "The Buzz"

  1. 1. WVGS 91.9 “The Buzz” DIAMOND TERRY AYANNA BEYAH BRITTANY MARAGH CODY YARBROUGH
  2. 2. Do students listen to the radio to hear talk shows? Member of Greek Life Not a Member Agree 10 21 Disagree 23 33 Are students that are members of sororities and fraternities agree or disagree about listening to the radio to hear talk shows? 25% of Greek life agrees that they listen to the radio to hear talk shows, while about 58% of Greek life disagrees. Thus, members of sororities and fraternities are less likely to listen to the radio to hear talk shows.
  3. 3. Implications  Another result of this survey indicates that the majority of greek life does not listen to the radio to hear talk shows.  There is a large greek life population on campus so “The Buzz” should consider limiting the number of talk shows to attract members of greek life.
  4. 4. Have you ever listened to 91.9 “The Buzz” & if you have how did you find out about it? Heard from a friend Found accidently while flipping channels On campus (ex: flyer, advertising) Social Media Yes 17 28 15 1 No 4 1 6 1 How did students that have listened to 91.9 “The Buzz” find out about the radio station? 26% of students that have listened to 91.9 “The Buzz” have heard about it through a friend. 43% of students that have listened to 91.9 “The Buzz” by accidentally flipping through channels. 23% of students that have listened to 91.9 “The Buzz” have heard about it through on campus flyers and advertising. Thus, students that have listened to 91.9 “The Buzz” most likely found the station accidently by flipping through channels.
  5. 5. Implications  The majority of respondents found “The Buzz” accidently by flipping channels while only 17 heard about the station from a friend and 15 from fliers and things around campus.  They need to place more fliers around campus to help word of mouth promotion. There was also only 1 respondent that heard about “The Buzz” through social media.  If they created an active Facebook and Twitter page they could start reaching out and interacting with students to try to accommodate them more and see what they would like from the station.
  6. 6. Would you be interested in a local Battle of the Bands segment on 91.9 “The Buzz”? Member of Greek Life Not a member Yes 19 31 No 12 20 Would greek life be more interested in a local battle of the bands segment on 91.9 “The Buzz” than non-greek life? 48% of greek life would be interested in a local battle of the bands segment, compared to 30% of greek life that would not be interested. About 47% of non-greek life students would be interested in a local battle of the bands segment, compared to 30% of non-greek life that would not be interested. Thus, student that are members of fraternities and sororities and students that aren’t are equally interested in a local battle of the bands segment.
  7. 7. Implications  Students that are members of greek life and students that are not are equally interested in a live battle of the bands contest at 48% and 47% with 30% of students saying they weren’t interested.  In this case it would be a good idea to host a live battle of the bands to attract more listeners and get people talking about “The Buzz” around campus more.
  8. 8. How do you feel about WVGS 91.9 “The Buzz”? Female Males Useful 20 16 Not Useful 6 1 Do female and male listeners feel different about how unuseful/useful 91.9 “The Buzz” is? Less than 1% of students feel that 91.9 “The Buzz” is unuseful while 45% feel it is useful. 36% of females approve and think that 91.9 “The Buzz” is useful, compared to 84% of males. Thus, males feel that 91.9 “The Buzz” is more useful than females.
  9. 9. Implications  The results of this study indicate that “The Buzz” is more popular and found to be more useful among the males on the Georgia Southern campus in comparison with the females on campus.  This could mean that the radio station isn’t catering to the female audience as much and they just aren’t interested in what is playing on “The Buzz.”  If the station can figure out a way to get more female listeners and find out what they want to hear, they could increase the amount of total listeners which would help them significantly.
  10. 10. Flyer  The flier designed from our research, is a design the captures the eye of the intended audience, being the students of Georgia Southern University.  The flier will be distributed all over campus. They can be found in the Russell Union, Henderson Library, COBA, the IT Building and Sanford Hall. By placing the ads in the listed location it will be able to reach student from all different colleges.  The flier can also found on social media sites such as, Facebook, Instagram, and Twitter, under the 91.9 “The Buzz” webpage  By placing the flier on all of the radio stations social media accounts and can bring awareness to the followers who have already shown interest following the news about the radio station. This brings brand awareness to the organization and people are able to correlate the fliers on-campus to the same exact flier they see on their personal social media timelines.  It could also be a highly effective method because of word-of-mouth, friends will tell their friends, causing a ripple effect and spreading to more people about WCVG “The Buzz.”

×