Nick Grimshaw's Breakfast Show on BBC Radio 1 airs on weekends at 6:30 am. The show has added over 700,000 listeners for a total weekly audience of 6.3 million, which is a 12.6% rise. The show aims to play between 8-10 songs per hour. Primary data from a survey showed the target audience is 15-29 year olds.
Nick Grimshaw Radio Broadcast Times, Audience & Target Demographics
1. ITEM 1: When is the programme broadcast?
From this source, I found out that Nick Grimshaw’s Breakfast Show gives at 6:30 only on weekends.
ITEM 2: How many people listen to Nick Grimshaw’s broadcast?
From this source, I found out that Nick Grimshaw added more than 700,000 listeners for a total
average weekly audience of 6.3 million on his show. There was a 12.6% rise.
ITEM 3: how many songs does the Nick Grimshaw show play every hour? From this source I found
Out that Nick Grimshaw’s aim is to play 8-10 songs per hour
2. ITEM 4: What is the age group of the target audience?
I used primary data to find out this information by making a survey and I found out that the age
group of the target audience is 15-29
ITEM 5: What do people think of the radio broadcast?
I am going to be answering this question by using primary data; I will be preparing a
questionnaire/survey for people to answer
ITEM 6: What do people prefer other than BBC 1 Radio?
I am going to be answering this question by using primary data; I will be preparing a
questionnaire/survey for people to answer
ITEM 7: How many people will want to listen to this Broadcast?
I am going to be answering this question by using primary data; I will be preparing a
questionnaire/survey for people to answer
ITEM 8: What is the age group of the target audience?
The age group of the target audience is 15-24 year olds. People in the age group are most likely to
use social media for example Facebook, Twitter, Instagram etc
ITEM 9: How long does each broadcast last?
The least amount of time a broadcast can last is 1 hour; the maximum period of time is 3 hours. The
reason is there are a lot of breaks which are filled up with advertisements and a lot of songs are
played