2. WARNER BROS PICTURES
The main colour scheme in the Warner Brothers logo is
gold, blue and white. Gold suggests power, wealth etc.
Blue suggests dreams, feelings, calm etc. and finally white
is used as a colour to connote purity and innocence. The
institutional logo has clouds, this relates to what they call
the „dream factory‟. The clouds suggest to me that they
are related to celestial factors such as the heavens, angels
etc. This connotes that the films that use these
institutions will take the audience on an adventure that is
out of this world. The shield on this institutional logo‟s
highlights the authority of these institutions as a shield is
used for power but also protection.

3. DREAM WORKS
The main colour scheme in the DreamWorks logo is blue
and white. Blue suggests dreams, feelings, calm etc. and
finally white is used as a colour to connote purity and
innocence. The institutional logo has clouds, this relates
to what they call the „dream factory‟. The clouds suggest
to me that they are related to celestial factors such as the
heavens, angels etc. This connotes that the films that use
these institutions will take the audience on an adventure
that is out of this world.

4. UNIVERSAL
The main colour scheme in the Universal logo is gold,
black, blue and white. Using these colours together
allows us as an audience to be familiar with the colours,
which also allow us to have an idea why they use these
colours. Gold suggests power, wealth etc. Blue suggests
dreams, feelings, calm etc. Black has various connotations
but in this case it suggests a bold colour in which it is that
allows all the other colours to be enhanced and extremely
visible. And finally white is used as a colour to remove
itself from all the rest.
The fact that the Universal institutional logo is set in
space which connotes to the target audience that the film
shown is “Out Of This World”.

5. PIXAR
The main colour scheme in the Pixar logo is black, blue
and white. Using these colours together allows us as an
audience to be familiar with the colours, which also allow
us to have an idea why they use these colours. Blue
suggests dreams, feelings, calm etc. Black has various
connotations but in this case it suggests a bold colour in
which it is that allows all the other colours to be
enhanced and extremely visible. And finally white is used
as a colour to remove itself from all the rest.
The use of light in this logo is important in a way as it is
used as an eye shows in a way that the film shown has a
way of having a brighter section for example having a
horrible beginning to an n amazing end.

6. COLUMBIA
The main colour scheme in the Columbian logo is gold, black,
blue and white. Using these colours together allows us as an
audience to be familiar with the colours, which also allow us to
have an idea why they use these colours. Gold suggests power,
wealth etc. Blue suggests dreams, feelings, calm etc. Black has
various connotations but in this case it suggests a bold colour
in which it is that allows all the other colours to be enhanced
and extremely visible. And finally white is used as a colour to
remove itself from all the rest. The clouds suggest to me that
they are related to celestial factors such as the heavens, angels
etc. This connotes that the films that use these institutions will
take the audience on an adventure that is out of this world. The
main image is of a statue of liberty like female that is holding a
ray of light or a torch. This is symbolic in a way as this god like
figure shows the audience that this institution has power, but
this image connotes power, freedom, liberty and dignity. Which
the audience will think that the film shown will have a theme or
a message relating to these things.

7. PARAMOUNT
The main colour scheme in the Paramount logo is gold, black,
blue and white. Using these colours together allows us as an
audience to be familiar with the colours, which also allow us to
have an idea why they use these colours. Gold suggests power,
wealth etc. Blue suggests dreams, feelings, calm etc. Black has
various connotations but in this case it suggests a bold colour
in which it is that allows all the other colours to be enhanced
and extremely visible. And finally white is used as a colour to
remove itself from all the rest. The clouds suggest to me that
they are related to celestial factors such as the heavens, angels
etc. This connotes that the films that use these institutions will
take the audience on an adventure that is out of this world.
Paramount is at the peak of Mount Everest. This connotes
power and achievement, being the top of things. This then
suggests to the target audience that the films shown are
progressive in a way.

8. METRO GOLDWYN MAYER
The main colour scheme in the MGM logo is gold and
black. Using these colours together allows us as an
audience to be familiar with the colours, which also allow
us to have an idea why they use these colours. Gold
suggests power, wealth etc. Black has various
connotations but in this case it suggests a bold colour in
which it is that allows all the other colours to be
enhanced and extremely visible. The crest on this
institutional logo highlights the authority this institution
as a crest is used for something significantly important or
an award. The roaring lion connotes to the target
audience the powerful impact that this film may have
maybe in the mind etc. The film strips highlights that
what is shown has been made by a film crew etc. Lastly
the drama face tells us this is acting related.

9. SUMMIT
The main colour scheme in the Summit logo is black,
blue and white. Using these colours together allows us as
an audience to be familiar with the colours, which also
allow us to have an idea why they use these colours. Blue
suggests dreams, feelings, calm etc. Black has various
connotations but in this case it suggests a bold colour in
which it is that allows all the other colours to be
enhanced and extremely visible. And finally white is used
as a colour to remove itself from all the rest. Summit
means the top of something such as the „summit of the
mountains‟. This connotes power and achievement, being
the top of things. This then suggests to the target
audience that the films shown are progressive in a way.

10. 20TH CENTURY FOX
The main colour scheme in the 20th century logo is gold, blue
and white. Using these colours together allows us as an
audience to be familiar with the colours, which also allow us to
have an idea why they use these colours. Gold suggests power,
wealth etc. Blue suggests dreams, feelings, calm etc. And finally
white is used as a colour to remove itself from all the rest. The
clouds suggest to me that they are related to celestial factors
such as the heavens, angels etc. This connotes that the films
that use these institutions will take the audience on an
adventure that is out of this world. The low angle shot of the
20th century fox television logo shows that the logo is massive
and significant to life. As it is a statue like image that connotes
that it is important, remembered, has a huge amount of
authority and it has a good sense of power. The use of the spot
lights, which are used a special important events, will cause an
audience to see the authority further.