1. What Is commercial radio?
 Commercial radio is the radio stations that earn the money from adverts and
different commercials. They earn all there money from adverts and this relies
on the number of viewers the radio station have on average.
 Examples of commercial radio are:
• Capital FM
• Heart FM
• Absolute radio FM
Effect of relying on advertising revenue
 If radio stations rely on advertising revenue they will have to attract a large
audience, if they do not happen to have a audience they will not get many
partnerships with companies looking to advertise they're product which will
lead them to financial difficulties.

2. What are some national commercial radio stations?
 Classic FM
 Absolute radio
 Talk Sport
What are some local commercial radio stations?
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Capital London
Amazing Radio
Colorful Radio
French Radio London
Buzz Asia
Heart London
IBC Tamil

3. What sort of adverts do they have on commercial radio stations?
Capital
 Two interview breaks every few songs
Ads:
 Runner Runner - Movie trailer
 Air lingus - Flight Travel
 Revenue and Customs - Tax AD
 BT Sports / Broadband
 Drive like a girl – Car Insurance
Heart
• We want any car .com – Car sales
• Debenhams
• TalkTalk – TV, Broadband and Telephone
• Volkswagen
Absolute Radio
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De - Generatron
Wingit Software
New Beginnings
The whore = deodorant

4. What companies own commercial radio stations? Do these owners
companies own more radio stations?
This is Global Limited is a British media and publishing holding company,
which owns a number of companies including Global Radio, the largest in
the country following acquisitions of Chrysalis Radio, GCap Media and Real
and Smooth (formerly GMG Radio).
This is a private company and it was founded in 2007, and it owns the
following:
 Capital
 Heart
 Classic FM
 LBC Radio
 X FM
 Choice FM
 Gold
Digital only stations such as:
 Chill
 The arrow

5. Do these owners companies have a presence on other media platforms
Charles Allen –
 Non executive director of virgin media
 Executive of ITV PLC. 2004 – 2007
 Music company EMI 2008 – 2010
 CEO of Granada television