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What is commercial radio?
• Commercial radio is radio station
which gets paid by advertisement
they put short adverts on that’s how
they get money for their radio.
Effect of relying on advertising
revenue?
The effects on relying on advertise revenue is,
that if your audience rating is low, than
advertisers wont be paying for the slot for the
radio. They would want a more larger audience
to view their advert, so therefore if it had a low
amount of listeners than it would be a negative
thing for the radio.
What are some national commercial
radio station?
• Here are some national commercial radio stations.
• Classic FM, one of the United Kingdom's three Independent
National Radio stations, broadcasts classical music in a
popular and accessible style, the owners are Global Radio
which owns other radio stations like capital FM and heart.
• Choice FM, is an urban music radio station owned by Global
Radio. Which owns other stations like classic FM, heart,
capital.
What are some local commercial radio
station?
• 1. Heart (7.5m)
2. Capital (7.4m)
3. Classic FM (5.6m)
4. Kiss (4.4m)
5. Smooth Radio* (3.7m)
6. Magic (3.6m)
What sort of adverts do they have on
commercial radio?
• Every advert is aimed at a certain group of people and you
watch closely you realize that they put on some adverts on at
certain time for example baby items, they put it on during day
time around morning because mums are most likely to be
home.
• Commercial radio stations make most of their revenue selling
"airtime" to advertisers. Of total media expenditures, radio
accounts for 6.9%.Radio advertisements or "spots" are
available when a business or service provides valuable
consideration, usually cash, in exchange for the station airing
their spot or mentioning them on air.
What companies own commercial
radio station?
• Global group own heart London radio station
which is a very well known commercial radio
station, they also own other radio stations like.
• Classic
• FM
• Capital,
• Choice FM
• LBC Radio

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Commercial radio

  • 1. What is commercial radio? • Commercial radio is radio station which gets paid by advertisement they put short adverts on that’s how they get money for their radio.
  • 2. Effect of relying on advertising revenue? The effects on relying on advertise revenue is, that if your audience rating is low, than advertisers wont be paying for the slot for the radio. They would want a more larger audience to view their advert, so therefore if it had a low amount of listeners than it would be a negative thing for the radio.
  • 3. What are some national commercial radio station? • Here are some national commercial radio stations. • Classic FM, one of the United Kingdom's three Independent National Radio stations, broadcasts classical music in a popular and accessible style, the owners are Global Radio which owns other radio stations like capital FM and heart. • Choice FM, is an urban music radio station owned by Global Radio. Which owns other stations like classic FM, heart, capital.
  • 4. What are some local commercial radio station? • 1. Heart (7.5m) 2. Capital (7.4m) 3. Classic FM (5.6m) 4. Kiss (4.4m) 5. Smooth Radio* (3.7m) 6. Magic (3.6m)
  • 5. What sort of adverts do they have on commercial radio? • Every advert is aimed at a certain group of people and you watch closely you realize that they put on some adverts on at certain time for example baby items, they put it on during day time around morning because mums are most likely to be home. • Commercial radio stations make most of their revenue selling "airtime" to advertisers. Of total media expenditures, radio accounts for 6.9%.Radio advertisements or "spots" are available when a business or service provides valuable consideration, usually cash, in exchange for the station airing their spot or mentioning them on air.
  • 6. What companies own commercial radio station? • Global group own heart London radio station which is a very well known commercial radio station, they also own other radio stations like. • Classic • FM • Capital, • Choice FM • LBC Radio