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Unique road-safety related partnership
Driving is the
riskiest thing
many of us do
on a regular basis
“You can’t just
tell a driver to
drive better!”
Steve Lewis
MD R3 Road Risk Reduction Ltd.
Steve Lewis
MD R3 Road Risk Reduction Ltd.
R3 educate to…
raise
awareness
revise
attitudes
change
behaviour
save
money
and
lives!
real, measured training
proven to work!
Energy Saving Trust official ECO driver trainers
5%better
save
in less than 9 months
£300
driving
Leics & Northants Police support of training
MP Andy Sawford officially approved course
R3 deliver Northants CarKraft
live broadcast for BBC TV
Corporate and public clients
Young Driver programmes from 14yrs
Car Club
action
High quality &
professional environment
Clear and consistent brand placing on vehicles, uniforms
briefing collateral, online, signage and print
Brand Consistency
Agency
sales
Social Media
Social media & print
Glossy high quality publication
to 26,000 CEOs/MDs/FDs R3Rockingham in print
R3Rockingham in print
BBC
& Local radio
interviews
Former STIG drives R3 Golfs for Daily Telegraph
R3 vehicles and branding on display for all major Rockingham
races and some corporate events
Promotional use R3 of cars
Introducing R3
Formed in January 2014, R3Rockingham delivers unique driver training for all.
To raise awareness and revise attitude. Ultimately saving money and lives!
Qualifications
R3 have recently been given Energy Saving Trust official Eco-Drive trainer status.
We are constantly developing more certificated, formal recognition
Links & Partnerships
CarKraft, Leics. and Northants Police and Council have approved our training
and are working closely with us to develop stronger links
Promotion & Visibility
Websites: Linked to Rockingham home page, IntoTheBlue agency and other banners
Social Media: Strong and regular social media input, helped by Planet9 to Kumho pages
Media: Strong and regular broadcast and print advertorial, competitions and offers
BBC TV broadcast to 3m viewers and BBC Northampton to circa 114k listeners
Brand Consistency: Professionally consistent branding on uniforms, vehicles and print
Promotional use of R3 cars: Vehicles seen on the road and at most Rockingham events
Parliamentary Lobbing
Existing support from Local MP and Speaker John Bercow now in contact
Events
R3 Courses, Young Driver training, Fleet Driver training and Corporate events
Over 20,000 visitors would have seen R3 branding at Rockingham during 14/15
Promotion & Visibility
 High profile on all literature, signage, uniforms and vehicles
 Based at Rockingham the R3 cars are on show almost daily
 Specific displays and leaflets have been designed for high
profile events
(e.g. British GTs with 4,000 + visitors and BTCC over 10,000 on site)
 Link to R3 from the main Rockingham website
Contact:
Steve Lewis
steve@r3rockingham.co.uk
http://www.r3rockingham.co.uk
Mob: +44 (0)7785 773341

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R3 sponsorship presentation 2016