This document invites participation in the 0800z Royalty Lending Scheme to provide working capital for the 0800z business. Under the scheme, investors can purchase Royalty Slices of £1,000 each, up to 1,500 total slices available, to earn royalties of 0.5p for each new customer membership sold by 0800z until their goal of 1 million members is reached, providing a maximum 400% return on investment. The loans are unsecured and repayment of capital is deferred until the 1 million member goal is reached, within a 5 year forecast period.

1. ROYALTY
LENDING:
MAXIMUM
RETURN
400% Invitation to
participate

2. 0800z ROYALTY LENDING 1
0800zISANAMBITIOUSNEW
BUSINESSSCHEDULEDTO
LAUNCHINTHEUKIN2016.
TOSECUREWORKINGCAPITAL,
THECOMPANYISRAISING
FUNDSTHROUGHROYALTY
LENDING.
THISDOCUMENTHASTWO
PARTS:
1.THEBUSINESSOUTLINE
2.INVITATIONTOTHEROYALTY
LENDINGSCHEME
Our number is our name.
0800z
oh-eight-hundred-zed

3. PART1:
BUSINESS
OUTLINE
IN GOOD FAITH
The directors of 0800z Limited have prepared the
information in the business outline in good faith.
However, the company and all its respective officers,
agents and employees make no representation or
warranty (express or implied) nor shall they have any
responsibility or liability in respect of: statements and
information given in the outline, or subsequently made
available to the recipient, or for any omissions. Recipients
of the business outline must rely only on those
representations, warranties and undertakings contained
in the actual loan agreement with 0800z Limited.
Recipients of the business outline are recommended to
seek their own financial advice and to conduct their own
analysis and investigation of the company and contents of
the business outline. 0800z LIMITED Registered in
England: 6476346

4. 0800z ROYALTY LENDING 5
100MILLION
REASONSFORUS
100 MILLION
ASSISTANCE
TYPE POLICIES
PURCHASED
ANNUALLY
Roadside Rescue 29m
Annual Travel 20m
Mobile Phone 7.2m
Legal Expenses 4.8m
Source: Mintel
Home Emergency 14m
Boiler Cover 10m
Extended Warranty 15m
Source: Industry
For everyday emergencies like
Roadside Rescue, Boiler Breakdown,
Lost Mobile, Missed Flights etc,
people currently buy separate
assistance policies.
Then, when someone's day goes
wrong, they end up looking for
policy documents, phone
numbers and the right people.

5. 0800z ROYALTY LENDING 7
123-5-789
makes a Z-shape on a key-pad
UNIQUE
NEW
SERVICE
For every kind of
emergency assistance:
One policy.
One network.
One number.

6. 0800z ROYALTY LENDING 9
TOTAL
ASSISTANCEWhatever the problem, 0800z will have people
ready to save the day. Members won't have to pay
for repairs, parts or call-out-fees. 0800z will take
care of everything.
Roadside rescue | Domestic response | Live IT help | Assistance abroad | Legal help | Phone replacement | And a whole lot more

7. 0800z ROYALTY LENDING 11
NOWIS
THETIME
We’ve had the credit crunch, housing crisis, food
scares, job losses, terrorism and weird weather.
Uncertainty is a background stress. Society has a
sense that anything could happen to anybody.
In the early 2000s is was: Live for Today.
Now it’s: Worry About Tomorrow.
CRITICAL MASS IS HERE
36m holidays abroad
45m mobile phone owners
49m bank current account holders
29m car owners
7m homeowners,
9m pensioners with private income
5m SME’s
1.5m Landlords
NEWORKS EXIST
The products and services we are offering are all proven and already
exist. There’s no need to re-invent anything – just re-package and deliver
in a better way.
PROVEN FIRST CALL
The Z-shape has already been proven to aid brand recall. The device
allows us to be contacted at the time of need. No need for Google or a
phone number search. The consumer can access us instantly.
OFCOM 2015 RULING
From June 2015 all mobile calls to 0800 numbers will be free. All mobile
service providers will have to comply. There will be news stories and
Ofcom publicity about 0800 numbers that we will take advantage of.
UNIQUE
There is no similar specialist brand proposition currently marketed direct
to consumer.
NOWHERE TO TURN
People are living longer and cities are growing bigger. There's a general
breakdown of community and informal support networks. People feel
more isolated and uncertain about where to turn in times of crisis.
DISTRUST OF THE INSTITUTIONS
Utility companies and banks provide some insured help services but there
is increasing distrust of these institutions. Mis-selling, lack of transparency,
year-on-year complaints increases and lack of choice are making people
resent the banks, insurance companies and energy suppliers they feel
forced to deal with.

8. 0800z ROYALTY LENDING 13
NETWORK
IS READY
ASSISTANCE
PROVIDERS
The insurance products
and the assistance
networks already exist.
We link them all together
under strict service-level
agreements.
THE HUB
Our hub will be run by a world-leader in process systems.
HUMANS
All adults. All in the UK.
All helpful.
TECHNOLOGY
All robust, tried and
trusted systems.
APPROVAL
Member ratings keep
providers on their toes.
SMART TELECOMS
An innovative system,
already tested and in place.Our call-centre and service-hub providers are ready.
All the assistance-providers are in place.
Together, they will create one really big,
really helpful network.

9. 0800z ROYALTY LENDING 15
VIDEO
EVIDENCE
PILOT TEST RESULT
Industry standard cost per enquiry: £7
Pilot test cost per enquiry: £1.80
One of the keys to the success of 0800z will
be our memorable brand-device. To prove
its power, we ran an advertising pilot test.
The TV commercial we ran was for general
insurance. That way we measured
memorability of the brand, not the
proposition or offer.
Watch the TV advert once and you’ll see
why this idea is so effective.
Search YouTube: 0800z
national cost
4,257 impacts
to get each call.
£14 per call.
test region cost
561 impacts
to get each call.
£1.80 per call.

10. 0800z ROYALTY LENDING 17
TEAMThe principals’ combined experience and
expertise encompass critical aspects of the
business. A core of established suppliers
will help to bring the network alive.
XL TELECOM LIMITED
XL Telecom uses smart technology
to provide innovative solutions and
services of outstanding quality,
enabling it to be the market leader
in high quality telecoms.
Our innovation will enable 0800z to
approach consumer interactions in a
way that has not been done before.
Together with 0800z, we believe that we
will develop systems and processes that
will become industry benchmarks.
NICHOLAS MUTTON
CHIEF OPERATING OFFICER
CGI
Providing end-to-end IT and
business process services. With
68,000 professionals in 40 countries
they have delivered award-winning
systems in public and commercial
sectors including financial services,
telecoms and media.
UK consumer financial services are
about to undergo a revolution driven by
technology. In workshops with the 0800z
team it became evident that CGI has the
capability to play a pivotal role in the
success of a new force in UK consumer
insurance.
NEIL SADLER
VICE PRESIDENT HEAD OF INSURANCE
STRATEGIC
INSURANCE SERVICES
Insurance solutions for individuals
and companies worldwide. Based in
the heart of the City of London,
Strategic is dynamic, innovative and
very experienced.
The 0800z team are consumer focussed.
They have a fine understanding of what
the market really wants. We look forward
to helping them deliver neat,
no-nonsense solutions.
TIM SNOWBALL
CHAIRMAN AND FOUNDER
MARTIN
ROWAN
Previously founded
Home Assistance UK
Limited, a successful
joint venture with
British Gas. Also a
UK expert on FCA
regulation.
JANE
LOWTHER
Created the UK’s first
online concierge
service. Her career in
customer-care team
leadership includes
creating a new,
customer-focussed
culture for Barclays
Mercantile.
MICHAEL
KAPLAN
Founder of 0800z.
Twenty five years in
brand advertising,
creating properties
for brands such as
Philips, Volkswagen,
Pepsico, and
Barclaycard.

11. 0800z ROYALTY LENDING 19
UNIQUE
0800z is difficult to imitate because any
credible total-assistance service needs
a super-memorable number – and
that’s a difficult thing to invent.
No other 0800 number can be
expressed as a simple shape on a
keypad. This is due to the way Ofcom
has issued numbers.
You will always
remember the Z-shape.
Zat is how you know
it is great.
WHY THE ZEBRA?
If you don’t know why the Zebra is here, you haven’t watched
the advert from the pilot test. You really should see it.

12. 0800z ROYALTY LENDING 21
WE’RE
CONFIDENT
Even if we only penetrate 0.2% of the
assistance market we will achieve
commercial success. And there is no other
total-assistance service like ours in the UK.
ASSISTANCE TYPE POLICIES
BOUGHT ANNUALLY
IN THE UK
100,000,000
0800z TARGET
200,000

13. 0800z ROYALTY LENDING 23
DONATING
We are here to help. And having a
memorable phone number is a great help
to anyone running a donation drive.
We are setting up a automated phone
donation system. It will be offered to all UK
charities and will be operated by us on a
not-for-profit basis.
Our application is with the
Charity Commission
IT’S 0800z.
IT GET’S INSIDE
YOUR HEAD.
Even more when
you use it more.

14. 0800z ROYALTY LENDING 25
I QUICKLYSAID:I’MIN
When I first sat down with Michael and Jane to discuss 0800z, I
felt excited. I could see that, given my experience, I could make
their good idea even better.
For 20 years I have been in the Home Emergency sector. In fact,
I was involved in developing much of the UK sector that exists
today. I have worked with almost every major insurer to help
them create Home Emergency offerings, make them more
efficient, more competitive and more profitable. More than once,
I found myself employed by someone who wanted to compete
with a product I created for someone else.
I also created several Assistance Services from scratch - to be
targeted at consumers under the names of existing brands. A
notable example is the Home Assistance service for British Gas
which is now a significant part of their customer proposition.
The years of working in just one sector have made me a true
specialist. Now, the opportunity to create a new brand based on
something I know well, obviously fills me with confidence. The
key 0800z requirements are already like part of my everyday
routine – creating repairer networks, managing supplier
performance and ensuring regulatory standards are adhered to.
Today, in the UK, almost every driver has breakdown cover,
homeowners increasingly hold policies for emergencies like boiler
breakdown and burst pipes, gadget insurance is growing fast and
travel insurance is viewed almost as a necessity.
We have a mature market. It's ready for innovation. A new entrant
can make an impact if their offer is compelling. We have given a
great deal attention to ensuring that the 0800z service will be
market-leading in terms of the cover, price and the service our
Members will experience. 0800z is the innovator that will shake
the assistance market and become a leading player.
There are more than one hundred million of such policies
arranged in the UK every year – a very large market. Our initial
business target is to attract 200,000 members per year. Given
what I know of the market I am sure we will quickly exceed that
modest target.

15. PART2:
INVITATION
TOTHE
ROYALTY
LENDING
SCHEMETo secure working capital, 0800z is raising funds
through its own Royalty Lending Scheme. There is
limited availabilty, so if you would like to participate,
don’t delay.
REGULATORY POSITION
The regulatory status of the 0800z Royalty Lending Scheme
and of the offering of the Scheme to lenders: Through its
own UK website, 0800z Limited (as principal) is soliciting
loans from lenders. Loans to 0800z are exempt from
regulation by the Financial Conduct Authority (FCA) under
the provisions of Article 34 of the Financial Services and
Markets Act 2000 (Regulated Activities) Order 2001 (RAO)
which provides that corporate bodies do not require
regulation to arrange their own finance. Loans entered into
through the 0800z website are principal-to-principal
agreements which are not regulated under the RAO.
Anyone making a loan directly to 0800z Limited is not
protected by the Financial Services Compensation Scheme
(FSCS), and is not entitled to redress from the Financial
Ombudsman. 0800z LIMTED Registered in England:
6476346

16. 0800z ROYALTY LENDING 29
0800zROYALTY
LENDINGBASICS
ROYALTIES PAID ANNUALLY
When a consumer has been an 0800z member for
twelve months a Royalty is due. In our launch
year, more people will join towards the end of the
year. So the first accumulated Royalties will be
paid at the end of Year-2. All following Royalties
will be paid annually.
FIVE YEAR FORECAST
This is not a fixed-term loan. The loan is repaid
when 0800z sells its one millionth consumer
membership. We forecast that our millionth
member will join in 2020 - within five years of our
launch, which is scheduled for Spring 2016.
MONITORING
Royalty Slice holders will receive a pre-launch pack
and regular updates on performance and
membership numbers.
LIMITED SLICES
There are only 1,500 Slices, which must be
subscribed for by February 28th 2016.
A lender makes a loan to 0800z.
Instead of earning interest, the lender earns Royalties.
Royalties are earned every time 0800z sells a new
consumer membership.
LOAN SIZE
Loans are in units of £1,000 - called Royalty Slices.
You may subscribe for as many Royalty Slices as you like.
There are only 1,500 Slices available.
MAXIMUM RETURN 400%
Every time 0800z sells a new consumer membership
a Royalty Slice earns 0.5p – until 0800z admits its one
millionth member.
So a Slice earns a maximum of 0.5p multiplied by
One Million - £5,000 - the same as the original
£1,000 loan + £4,000.

17. 0800z ROYALTY LENDING 31
WHYWE
LIKE
ROYALTIES
For the Company, this Royalty Loan is more
expensive than a fixed-interest loan would be.
However, with the Royalty Loan the Company’s
outgoings are in line with sales. The cost of
Royalty Payments are accounted for in the price
of membership, so cash-flow is easier to
manage.
During the early years, the shareholders accept
less profit while the Royalty Slice Holders reap
the rewards. After lenders have been repaid and
earned a 400% return, the company is free of
the debt.
Also, because the scheme is from a genuine
commercial business, raising finance through
borrowing, it is not subject to UK financial
regulation and is accessible to a wide range of
lenders.

18. 0800z ROYALTY LENDING 33
0800z
ROYALTY
LENDING
RISKS
UNSECURED LOAN
In legal terms, these Royalty Slices are unsecured loans to 0800z.
SUBORDINATED LOAN
In order to protect consumers (our members) the FCA requires that all such
loans must be subordinated. In other words, in the event of our insolvency your
position as a creditor would be below that of an 0800z member or customer.
ILLIQUID
Royalty Slices are not listed or traded on any stock market or exchange. There
is no secondary market for Royalty Slices.
NON-TRANSFERRABLE
Royalty Slices are not transferable, other than at the discretion of the Board
of 0800z.
NO OTHER FORM OF RETURN
Other than the Royalties on new membership, there is no obligation on 0800z
to provide any other form of return on Royalty Slices.
REPAYMENT OF LOAN CAPITAL DEFERRED
0800z is not obliged to repay capital loaned under the Scheme until the date
of admission of the one millionth consumer member.
UNDERPERFORMANCE
The maximum return is a refund of the original investment + 400%. It might
take longer than the 5 years forecasted or we may even never reach 1m
members. For example, if 0800z underperformed by 60% you would only
double your money.
NO ACCESS TO THE FINANCIAL SERVICES COMPENSATION SCHEME
If 0800z ceases trading you have no right to make a claim to the FSCS.
EFFECT OF EXTERNAL ECONOMIC FACTORS
You should consider the effect on your loan of inflation and of interest rates.
Both are currently at historic lows, but this may not continue.
Before making a decision, think about whether
0800z Royalty Lending is right for you. Don't
lend more than you can afford and be conscious
that there is a risk that you could lose your entire
loan. We also draw your attention to these other
risks. They are not necessarily all the risks
associated with lending this way and are not
listed in any particular order.

19. 0800z ROYALTY LENDING 35
MONIES HELD IN ESCROW
All transfers of funds by Lenders for the purpose of extending loans (Royalty
Slices) will be held in Escrow by the regulated payment processor until 1,500
Royalty Slices have been subscribed for. If 1,500 Slices are not taken up by 28th
February 2016 all funds will be returned to lenders, less a modest processor
fee for reasonable administration.
REGULATED PAYMENT PROCESSOR
All payments will be processed by and all funds will be held in Escrow by GCEN
who are regulated by the FCA as an authorised payment institution.
REGULATION BY THE FCA
As a provider of insurance products, 0800z will be regulated by the FCA. This
does not mean that the FCA is in any way responsible for scrutiny of the
Royalty Loan Scheme, but it does mean that significant aspects of the day to
day business of 0800z will be subject to UK financial regulation.
AUDIT
0800z will be required to make an annual audit. It will show how many new
members have joined and the amounts payable to each Royalty Slice Holder.
The audit will be conducted by Leaman Mattei Limited who are Recognised
Auditors authorised and regulated by The Institute of Chartered Accountants
in England and Wales.
LEGAL ADVISORS
The terms and conditions of this offer have been drawn up by Howard Kennedy
LLP who are authorised and regulated by the Solicitors Regulatory Authority.
0800z
ROYALTY
LENDING
SAFE-
GUARDS

20. 0800z ROYALTY LENDING 37
MOREINFORMATION
WE CAN’T CHANGE THE AGREEMENT
The amount of the Royalty payment cannot be varied or cancelled by the board
of 0800z or anyone else. The Royalty Loan Agreement is a legal undertaking
by 0800z Limited.
YOU CAN’T CHANGE THE AGREEMENT
After you have your Royalty Slices, your money is committed. The Board of
0800z will consider requests for the surrender of Royalty Slices on a
case-by-case basis.
HOW AND WHEN ROYALTIES WILL BE PAID
The Royalty will be paid directly into the nominated bank account of the lender.
The Royalty Years are counted from when the first consumer member joins. A
message will go out to all Royalty Slice Lenders as soon as the counter starts
running. You will receive your first payment at the end of the second Royalty
Year and thereafter annually until the admission of our one millionth member.
TAX POSITION
Royalty Slices are loans. Under UK tax laws the final repayment, equal to the
initial loan, will be a repayment of capital and is tax free. Royalty payments are
treated as income by HMRC. This is the position of a typical UK-resident
tax-paying individual. Tax rates, practices and procedures are subject to change
and you should always consider taking professional tax advice before making
a loan of this nature.
FROM OUTSIDE THE UK
This scheme is directed at residents of the United Kingdom. If you are not a UK
resident it is entirely your responsibility to satisfy yourself that it is legal for you
to make a loan to 0800z from your jurisdiction. If you proceed to apply for
Royalty Slices, we take that application as your assurance that you are resident
for tax purposes in the United Kingdom or that you have clarified that it is legal
for you to make a loan to 0800z from your jurisdiction.
IN SOMEONE ELSE’S NAME
You can register your Royalty Slices to another person and the proceeds will
be paid to them. On the application, fill in the name of the Royalty Slice holder.
We will make contact with the named holder as soon as the agreement is
submitted.
IF 0800z REQUIRES FURTHER INVESTMENT
If the Board decides that another injection of capital is needed that would not
dilute the rights of lenders to be paid their annual royalties. Further
arrangements may be structured as Royalty Lending and existing Royalty Slice
Holders will of course be welcome to participate.
ANY QUESTIONS?
If you have a question, please use our website contact page to reach us and
we'll respond as quickly as we can. Please note that, as we are not regulated,
we cannot provide you with advice as to the merits of participation in the
Royalty Scheme, nor afford you any legal, tax or financial advice.

21. 0800z Limited, First Floor 47-57 Marylebone Lane, London W1U 2N. Registered in England: 6476346
GET YOUR SLICE
CLICK HERE