Youtube analytics - How to get insights on youtube videos
1.
2. Index
Youtube Analytics – overview
Traffic Sources
Impressions
Interest Viewers & Top Cards
Build An Audience
Earn Revenue
Comments
3. Youtube Analytics - Overview
Youtube Analytics overview provides a summary of
Watch time
Total Views
Total Subscribers
Total Revenue
Realtime activity
represent the number of channel views in
each hour. The view count is an estimate
Insights
4. Traffic Sources
External Traffic sources from which users are coming to the
videos
Google search
Whatsapp
Samsung internet for android
Facebook
Different Traffic Sources from which users are coming to
Your videos
Youtube Search
External
Suggested Videos
Direct
Insights
5. Impressions
Youtube Recommending content which helps increase CTR
& Watch time
Total Watch Time
Traffic source from Playlists
Keywords from Youtube search
Insights
6. Interest Viewers & Top Cards
Shows the overall Watch Time & Average visit
duration
Top Cards show which are the top cards for your
videos
Top end screen element types show the types of
CTA’s needed for the videos.
Insights
7. Building an Audience
Shows the gender & the age of audience who watched
the videos
Shows the watch time from subscribers
What are the top countries from which audience are
Coming
Unique viewers, Avg. views per viewer & Subscribers.
Insights
8. Revenue
Estimated Revenue, Playback based CPM & Top earning
Videos
Different types of ad which have generated ad revenue
Monthly estimated ad. revenue
Insights
9. Comments
Different comments which come from users appear
in the comment section
They can be public, can be reviewed & spam – as
classification
Insights