YouTube algorithm

2. YouTube Algorithm

3. YouTube Algorithm
The YouTube algorithm is designed
to help viewers find videos they
want to watch and maximize long-
term viewer satisfaction. Similar to
other social media platforms,
YouTube’s algorithm has changed as
the site has evolved.

4. How it's work
recommendations system works. Above all, YouTube
wants viewers to enjoy the videos and stay on the
platform as long as possible.
YouTube uses three main categories to personalize
recommendations:
Personalization: user watch history and action
Performance: interest in watching the video, view
duration, satisfaction
External factors: topical interests, how your
competition is performing, relevancy to the current
season

5. 1: Home
Home is the first place that someone lands on
when they open up YouTube and is one of the
top traffic sources for most channels. The more
you use YouTube and interact with videos, the
more personalized your Home will be. In
addition, your channel subscriptions show up
here as well.

6. 2:Suggested video
Suggested Videos are what show up in the
sidebar when you’re watching a video. If
you let your current video finish playing, a
suggested video is what automatically
plays next.
suggested videos on youtube
The videos which show up in the
Suggested section are based on several
signals such as:
Which videos are often watched together
How the videos relate to each other as a
common topic
A user’s own watch history

7. 3: Search
The YouTube search engine is powerful. After all, the platform is owned
by Google. Keep in mind that search results are not entirely based on
videos with the most views, so understanding YouTube SEO can help you
rank higher.
search on youtube
What determines which videos show up in search results?
Relevancy: How well do the keywords relate to what matches in the title,
description and video content
Engagement: Videos that have had the most engagement as related to
the search query
Watch time: Videos that have driven the most watch time as they relate
to the search query

8. 4: Trending
YouTube’s Trending tab compiles the most popular
videos of the moment as well as identifies creators
that are gaining in popularity. These results are
specific to the user’s country and aim to combine
popularity with novelty.
For example, the Creator On The Rise and Artist On
The Rise sections feature up-and-coming channels
and are updated daily.
The Trending tab takes note of the following
attributes:
View count
Rate of growth in views
Where the views are coming from (location)