2. Born and raised in music, Hook LDN is a new British brand that
specialises in the manufacturing of the highest quality eyewear
& apparel.
The team behind Hook LDN came together to combine their
shared passion for music, popular culture and fashion to build a
new brand with an atmosphere inspired by music and festival
culture. No wonder our products have already been adopted by
some of the worlds most famous musicians.
At the heart of our brand values is our vision to make
aspirational, best in class products at a fair price, so that you
receive the best value for money.
Our high-quality eyewear is made from the thickest handmade
acetate, exposed 5-barrel hinges and anti-glare lenses that
ensure you see your world in comfort. Our premium street wear,
designed in London, focusses on functionality and attention to
detail.
Hook LDN, aims to support and promote the visions of the
creative souls in our community. We want to engage with you
online and offline, through our pop-ups, events, our social
channels and marketing initiatives to inspire you to achieve your
dreams.
Hook LDN wants to #SHAREYOURVISION with the world
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3. § To deliver the highest quality
products that are comfortable &
durable
§ To offer fair pricing & good value for
money
§ To communicate our music inspired
brand ethos
§ To inspire our community & give
them a platform to share their vision
§ To engage with our consumers and
potential customers
§ To remain style led and aspirational
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4. To ensure that our audience’s experience of Hook
LDN is enjoyable & inspiring. Either by engaging
with them through our love of music at festivals
and events. Or through improving their experience
of wearing our superior products.
“Your Vision, in Comfort”
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5. ABOUT US DNA VISION PRESSCOMMUNITY AUDIENCE PRODUCT
CELEBRITY
6. ABOUT US DNA VISION PRESSCOMMUNITY AUDIENCE PRODUCT
STREETSTYLE
7. ABOUT US DNA VISION PRESSCOMMUNITY AUDIENCE PRODUCT
8. ABOUT US DNA VISION PRESSCOMMUNITY AUDIENCE PRODUCT
9. Our core audience is male & female aged 23-35.
Our “AAA” eyewear and exclusive apparel collections
appeal to the VIP’s & the backstagers of music culture
whilst our “Festival” & “Carnival” collections draw in the
audience fromthe main stage.
This audience is the new generation of ‘culture vultures’
that use the online world not just as a means of
communication and exploration but as a key toolin
enhancing their real world quality of life. They are
sociable, aspirational, upwardly mobile and inspired by
style not trend, high levels of quality and the status of
exclusive or limited edition and of course, music.
Our audience wants to be challenged and inspired and
to experience a brand engagement that enhances their
day to day life.
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