2. Target Market is adults ages 25 and above making at
least forty thousand dollars a year, and that have kids
Promotions would be to change the name of the event
from “US Open” to “Bowling World Championship
and bowlers visit bowling centers in the host centers
during the month leading up the championship, also
become more active on social media
Sales idea would be selling of merchandise, early
bird and daily pricing, weekend passes, alcohol sales
3. Potential event ideas would be to have an partial
outdoor event which is why 4th Street Live in
Louisville would be the perfect site for it.
This venue will allow several thousand spectators to
watch the championship outdoors and even includes
lanes for preliminary rounds inside at Sport and
Social.
Also, the city of Louisville has plenty of nearby
bowling facilities that could be used for practice or
preliminary rounds for the tournament
4. Entry Fees 237,600
Ticketing Prices
Early Bird 14000
GA 35000
Premium 28000
Weekend Passes
GA 49500
Premium 56000
Sponsorships 418500
Merchandise
T-shirts 4000
Jackets 1800
Hats 1875
Posters 1000
Duffle bags 5000
Sliders 2600
Towels 3000
Total 852275
5. Expenses
Credit Card Fees 4500
TV Time 225000
Prize Fund 184340
Office 3500
Marketing 70000
Postage/ Freight 5000
Printed PO's 15000
Travel 25000
Tv Production 140000
PR Frim 2000
Misc. 25000
Total Expenses 699340
6. We expect with the projected success of this
event to have a net profit gain of $152,935
7. The city of Louisville has proven over time that it can
handle prestigious events such as the Kentucky
Derby, PGA Championships, NCAA Championships,
Iron Man, Thunder over Louisville, and the other KY
Derby Festival events
Gives the sport of bowling a chance to reach a new
target market, raises their brand awareness and the
city of Louisville has also shown in the past that if
you bring a sport here that people in and around this
area will support it and attend the event
