Social Media for Retails, Singapore

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A recent social media course I conducted for Singapore, Philippines, and Indonesia retailers.

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Social Media for Retails, Singapore

  1. 1. Social Media Marketing For RetailersSocial MediaMarketing forRetailersDavid LiemSenior Consultant, Happy Marketerdavid@happymarketer.com Jointly organised by Happy Marketer & The Retail Academy of Singapore
  2. 2. Social Media Marketing For RetailersPast Social Media Trainings Jointly organised by Happy Marketer & The Retail Academy of Singapore
  3. 3. Social Media Marketing For RetailersDavid’s Profile Jointly organised by Happy Marketer & The Retail Academy of Singapore
  4. 4. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  5. 5. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  6. 6. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  7. 7. Social Media Marketing For RetailersOur Job is to Create…Relevance Content Context Jointly organised by Happy Marketer & The Retail Academy of Singapore
  8. 8. Social Media Marketing For RetailersWhy Social Media? Jointly organised by Happy Marketer & The Retail Academy of Singapore
  9. 9. Social Media Marketing For Retailers 1. Go where the fishes arehttp://www.hitwise.com/ Jointly organised by Happy Marketer & The Retail Academy of Singapore
  10. 10. Social Media Marketing For Retailers2. More Business Jointly organised by Happy Marketer & The Retail Academy of Singapore
  11. 11. Social Media Marketing For Retailers3. Trust is harder to earn Jointly organised by Happy Marketer & The Retail Academy of Singapore
  12. 12. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  13. 13. Social Media Marketing For RetailersIt allows you showentertain & engage. Jointly organised by Happy Marketer & The Retail Academy of Singapore
  14. 14. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  15. 15. Social Media Marketing For Retailers http://www.blendtec.com/willitblend/Jointly organised by Happy Marketer & The Retail Academy of Singapore
  16. 16. Social Media Marketing For RetailersResults• 158 million video views• Sales increased 700% after videos launched• 375,000 subscribers on YouTube• Plenty of PR: National TV, radio, internet coverage, Social media marketers awed. Jointly organised by Happy Marketer & The Retail Academy of Singapore
  17. 17. Social Media Marketing For RetailersIt allows you toshare your story. Jointly organised by Happy Marketer & The Retail Academy of Singapore
  18. 18. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  19. 19. Social Media Marketing For RetailersIt gives you achance to standout of the crowd. Jointly organised by Happy Marketer & The Retail Academy of Singapore
  20. 20. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  21. 21. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  22. 22. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  23. 23. Social Media Marketing For RetailersThe results• 76% jump in traffic• Outperformed all of its competitors• 770,000 facebook fans• 45,000 Twitter followers• Alexander has his own plush toy Jointly organised by Happy Marketer & The Retail Academy of Singapore
  24. 24. Social Media Marketing For RetailersIt gives you achance connect toyour customer in ameaningful way. Jointly organised by Happy Marketer & The Retail Academy of Singapore
  25. 25. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  26. 26. Social Media Marketing For RetailersTheSocial MediaLandscape Jointly organised by Happy Marketer & The Retail Academy of Singapore
  27. 27. Social Media Marketing For RetailersYour Website Jointly organised by Happy Marketer & The Retail Academy of Singapore
  28. 28. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  29. 29. Social Media Marketing For RetailersYour Company Blog• Company voice or individuals? Jointly organised by Happy Marketer & The Retail Academy of Singapore
  30. 30. Social Media Marketing For RetailersWeb Portal Jointly organised by Happy Marketer & The Retail Academy of Singapore
  31. 31. Social Media Marketing For RetailersPros & Cons• One sided, users desire alternative views, transparency• Testimonials go a long way• Critical for first impressions: usability - how well do you know your customers?• Is the most credible place for Point of Sale Jointly organised by Happy Marketer & The Retail Academy of Singapore
  32. 32. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  33. 33. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  34. 34. Social Media Marketing For Retailers• B2C Jointly organised by Happy Marketer & The Retail Academy of Singapore
  35. 35. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  36. 36. Social Media Marketing For RetailersPros & Cons• Many businesses have a presence, but no direction/purpose• Good for branding, not for conversions• Time Consuming Jointly organised by Happy Marketer & The Retail Academy of Singapore
  37. 37. Social Media Marketing For Retailers• 2 Billion videos watched every day• 516 Million Views – Most Popular Video - Justin Bieber• 35 hours of videos uploaded ea/ min• Over 13 million hours of footage uploaded in 2010• Pros: Viral, engaging educational, funny videos global audience, subcribers• Cons: Copyright issues, message may backfire Jointly organised by Happy Marketer & The Retail Academy of Singapore
  38. 38. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  39. 39. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  40. 40. Social Media Marketing For Retailers• 4th popular social site - 1.17%• Microblogging, share info quickly, directly interact, listen• Pros: easy to use, get ideas and answers quickly, networking, employee empowerment• Cons: 140 characters, time consuming, narcissistic, boring, service often overwhelmed Jointly organised by Happy Marketer & The Retail Academy of Singapore
  41. 41. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  42. 42. Social Media Marketing For RetailersCustomer Service Jointly organised by Happy Marketer & The Retail Academy of Singapore
  43. 43. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  44. 44. Social Media Marketing For Retailers• Social networks for professionals• Pros: Create a customizable business page build network, collaboration, groups, share expertise, research tool, recruiting, connect with other employees• Cons: Smaller network than Facebook, slow linking process, less conversation Jointly organised by Happy Marketer & The Retail Academy of Singapore
  45. 45. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  46. 46. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  47. 47. Social Media Marketing For RetailersApps Jointly organised by Happy Marketer & The Retail Academy of Singapore
  48. 48. Social Media Marketing For RetailersReview Websites• People love ratings, reviews, top 10 lists• If you have good ratings show it off• If it don’t have any, find sites that do, or encourage reviews/feedback Jointly organised by Happy Marketer & The Retail Academy of Singapore
  49. 49. Social Media Marketing For RetailersReviews Jointly organised by Happy Marketer & The Retail Academy of Singapore
  50. 50. Social Media Marketing For RetailersVideo Reviews Jointly organised by Happy Marketer & The Retail Academy of Singapore
  51. 51. Social Media Marketing For RetailersBlog Network Advertising Jointly organised by Happy Marketer & The Retail Academy of Singapore
  52. 52. Social Media Marketing For RetailersDeals websites• Effectively boost your brand visibility• Groupon: 77 per cent of their users are women• Can also tarnish your company’s reputation if deal is misleading. Jointly organised by Happy Marketer & The Retail Academy of Singapore
  53. 53. Social Media Marketing For RetailersThe current craze Jointly organised by Happy Marketer & The Retail Academy of Singapore
  54. 54. Social Media Marketing For RetailersSocial MediaCase Studies Jointly organised by Happy Marketer & The Retail Academy of Singapore
  55. 55. Social Media Marketing For RetailersHaagen-Daz Singapore Jointly organised by Happy Marketer & The Retail Academy of Singapore
  56. 56. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  57. 57. Social Media Marketing For RetailersLots of contests and specials Jointly organised by Happy Marketer & The Retail Academy of Singapore
  58. 58. Social Media Marketing For RetailersLocation-BasedMarketing Jointly organised by Happy Marketer & The Retail Academy of Singapore
  59. 59. Social Media Marketing For RetailersWhat is it?• Multimedia + content to mobile device dependent on location Jointly organised by Happy Marketer & The Retail Academy of Singapore
  60. 60. Social Media Marketing For RetailersWhat can people do? Jointly organised by Happy Marketer & The Retail Academy of Singapore
  61. 61. Social Media Marketing For RetailersWhat can businesses do? Jointly organised by Happy Marketer & The Retail Academy of Singapore
  62. 62. Social Media Marketing For RetailersTypes of Attractive Specials• Friends Special – Check in with 4 friends• Newbie Special – First time visitors• Mayor Special – Most visited person• Loyalty Special – 5th check-in…• Many more! Jointly organised by Happy Marketer & The Retail Academy of Singapore
  63. 63. Social Media Marketing For RetailersWhy People Use Geo-Apps• 7% Coupons• 4% Badges and passport stamps• Social Engagement – 40% “connect with people I know or could meet” – 21% “find a place liked by people they trust.” Whitehorse Geolocation survey Jointly organised by Happy Marketer & The Retail Academy of Singapore
  64. 64. Social Media Marketing For RetailersWhat to consider?• Pros: – Singapore’s Small Geographical Size, – hyperlocal targeting by local audience, – relatively low cost• Cons: – May not work in decentralized conditions, – not mainstream (but might change soon), – lack of incentives for increased interactions, – extra training / coordination for (high turnover) ground staff Jointly organised by Happy Marketer & The Retail Academy of Singapore
  65. 65. Social Media Marketing For RetailersOnlineReputation Tools Jointly organised by Happy Marketer & The Retail Academy of Singapore
  66. 66. Social Media Marketing For RetailersWhy it’s so important• Monitor, repair, and manage the status of the business• Stay in tune / connect with the customer, real time• Develop marketing ideas• Learn from the feedback it brings backs to you, whether positive or negative• Reformat your promotional materials to minimize the effects of a possible reputation threat Jointly organised by Happy Marketer & The Retail Academy of Singapore
  67. 67. Social Media Marketing For RetailersSocial Media Monitoring Jointly organised by Happy Marketer & The Retail Academy of Singapore
  68. 68. Social Media Marketing For RetailersKeyword monitoring Jointly organised by Happy Marketer & The Retail Academy of Singapore
  69. 69. Social Media Marketing For RetailersKeyword Popularity Research Jointly organised by Happy Marketer & The Retail Academy of Singapore
  70. 70. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  71. 71. Social Media Marketing For RetailersTwitter Search Jointly organised by Happy Marketer & The Retail Academy of Singapore
  72. 72. Social Media Marketing For RetailersForum Monitoring Jointly organised by Happy Marketer & The Retail Academy of Singapore
  73. 73. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  74. 74. Social Media Marketing For RetailersIndustry monitoring Jointly organised by Happy Marketer & The Retail Academy of Singapore
  75. 75. Social Media Marketing For RetailersWebsite Popularity Jointly organised by Happy Marketer & The Retail Academy of Singapore
  76. 76. Social Media Marketing For Retailers10 Social MediaMetrics YouShould BeMonitoring Jointly organised by Happy Marketer & The Retail Academy of Singapore
  77. 77. Social Media Marketing For Retailers1. & 2. Visitors & Traffic Sources• Comparison on quantity and quality of traffic to your website• Web Analytics (Google Analytics, Omniture) Jointly organised by Happy Marketer & The Retail Academy of Singapore
  78. 78. Social Media Marketing For Retailers3. Community Size(Fans, Friends, Followers) Jointly organised by Happy Marketer & The Retail Academy of Singapore
  79. 79. Social Media Marketing For Retailers4. Membership Increase &active members Jointly organised by Happy Marketer & The Retail Academy of Singapore
  80. 80. Social Media Marketing For Retailers5. Leads / Conversions• Subscriptions• Sales (direct or affiliate)• Application use• Downloads• Contact forms Jointly organised by Happy Marketer & The Retail Academy of Singapore
  81. 81. Social Media Marketing For Retailers5. Leads / Conversions• Me: “Hey Mr. Customer, do you mind if I ask how did you find me?”• Client: “Oh yeah! last week I followed your tweet and read your post about the 7 examples of awesome personal brands…” New Prospects: 8 (6 from Twitter/1 from Facebook/1 from LinkedIn) New Clients: 4 (3 from Twitter/1 from LinkedIn). Jointly organised by Happy Marketer & The Retail Academy of Singapore
  82. 82. Social Media Marketing For Retailers6. Brand Mentions Jointly organised by Happy Marketer & The Retail Academy of Singapore
  83. 83. Social Media Marketing For Retailers7. Mentions by Media Type Jointly organised by Happy Marketer & The Retail Academy of Singapore
  84. 84. Social Media Marketing For Retailers8. Sentiment• And the shift in sentiment over time Jointly organised by Happy Marketer & The Retail Academy of Singapore
  85. 85. Social Media Marketing For Retailers9. Comments• Through Blog, Facebook, Twitter, Social Voting Jointly organised by Happy Marketer & The Retail Academy of Singapore
  86. 86. Social Media Marketing For Retailers10. Money Spent (ROI)• ROI = (revenue - investment) + X / investment * 100• What is your goal? – Change in Revenue – Number of leads – Employee Retention or Productivity, cost of training – Customer engagement, idea generation – Social Good Jointly organised by Happy Marketer & The Retail Academy of Singapore
  87. 87. Social Media Marketing For RetailersFacebookMarketing Tactics Jointly organised by Happy Marketer & The Retail Academy of Singapore
  88. 88. Social Media Marketing For RetailersGoals1.Increase Community Size2.Increase Interactions Jointly organised by Happy Marketer & The Retail Academy of Singapore
  89. 89. Social Media Marketing For RetailersLike Blocks• Good for fan acquisition• May have high (50% drop off rate) Jointly organised by Happy Marketer & The Retail Academy of Singapore
  90. 90. Social Media Marketing For RetailersGive Away’s Jointly organised by Happy Marketer & The Retail Academy of Singapore
  91. 91. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  92. 92. Social Media Marketing For Retailers Photo or Video Contests• Varying levels of success• Women more active with photo-sharing than men (*Pixable study)• Running a photo or video contest outside of an app : violation of Facebooks Terms Jointly organised by Happy Marketer & The Retail Academy of Singapore
  93. 93. Social Media Marketing For RetailersSweepstakes Jointly organised by Happy Marketer & The Retail Academy of Singapore
  94. 94. Social Media Marketing For Retailers Create a Facebook Game• Can be highly engaging and creative way to boost reputation• May be costly, and low quality Jointly organised by Happy Marketer & The Retail Academy of Singapore
  95. 95. Social Media Marketing For RetailersCustomer Service http://www.facebook.com/AirAsiaJointly organised by Happy Marketer & The Retail Academy of Singapore
  96. 96. Social Media Marketing For RetailersHow to build yourFacebookcommunity Jointly organised by Happy Marketer & The Retail Academy of Singapore
  97. 97. Social Media Marketing For RetailersOrganically – Keep them busyhttp://alexkaris.posterous.com/how-to-build-a-facebook-community Jointly organised by Happy Marketer & The Retail Academy of Singapore
  98. 98. Social Media Marketing For RetailersKeep it fresh!Update your page regularly Jointly organised by Happy Marketer & The Retail Academy of Singapore
  99. 99. Social Media Marketing For RetailersBe part of the conversation Jointly organised by Happy Marketer & The Retail Academy of Singapore
  100. 100. Social Media Marketing For RetailersShortcut: Buy your community Jointly organised by Happy Marketer & The Retail Academy of Singapore
  101. 101. Social Media Marketing For RetailersFacebook Insights Jointly organised by Happy Marketer & The Retail Academy of Singapore
  102. 102. Social Media Marketing For RetailersFacebook Insights Jointly organised by Happy Marketer & The Retail Academy of Singapore
  103. 103. Social Media Marketing For RetailersFacebook Insights Jointly organised by Happy Marketer & The Retail Academy of Singapore
  104. 104. Social Media Marketing For RetailersIntegrating Facebook with your site Jointly organised by Happy Marketer & The Retail Academy of Singapore
  105. 105. Social Media Marketing For RetailersVideo Marketing Jointly organised by Happy Marketer & The Retail Academy of Singapore
  106. 106. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  107. 107. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  108. 108. Social Media Marketing For RetailersWhy Rich Media Rules• It genuinely ENGAGES your audience• Opportunity to present your brand’s personality• (Quality) Content is King• Highly likely to be shared (Viral) Jointly organised by Happy Marketer & The Retail Academy of Singapore
  109. 109. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  110. 110. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  111. 111. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  112. 112. Social Media Marketing For Retailers http://www.blendtec.com/willitblend/Jointly organised by Happy Marketer & The Retail Academy of Singapore
  113. 113. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  114. 114. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  115. 115. Social Media Marketing For RetailersSuccess on YouTube1. Focus on content, not on viewers2. A consistent audience requires consistent content.3. There is only one rule for content… …and that is “What do you genuinely enjoy making?” Jointly organised by Happy Marketer & The Retail Academy of Singapore
  116. 116. Social Media Marketing For RetailersYouTube Video Statistics Jointly organised by Happy Marketer & The Retail Academy of Singapore
  117. 117. Social Media Marketing For RetailersTwitter Jointly organised by Happy Marketer & The Retail Academy of Singapore
  118. 118. Social Media Marketing For RetailersInteract with followers Jointly organised by Happy Marketer & The Retail Academy of Singapore
  119. 119. Social Media Marketing For RetailersCustomer Service Jointly organised by Happy Marketer & The Retail Academy of Singapore
  120. 120. Social Media Marketing For RetailersRun Contests Jointly organised by Happy Marketer & The Retail Academy of Singapore
  121. 121. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  122. 122. Social Media Marketing For RetailersFind people Jointly organised by Happy Marketer & The Retail Academy of Singapore
  123. 123. Social Media Marketing For RetailersTweet Jointly organised by Happy Marketer & The Retail Academy of Singapore
  124. 124. Social Media Marketing For RetailersReply, Retweet Jointly organised by Happy Marketer & The Retail Academy of Singapore
  125. 125. Social Media Marketing For RetailersSearch Jointly organised by Happy Marketer & The Retail Academy of Singapore
  126. 126. Social Media Marketing For RetailersSocial Media Management Jointly organised by Happy Marketer & The Retail Academy of Singapore
  127. 127. Social Media Marketing For RetailersIntegrating Online& OfflineCampaigns Jointly organised by Happy Marketer & The Retail Academy of Singapore
  128. 128. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  129. 129. Social Media Marketing For RetailersPartnering with Schools Jointly organised by Happy Marketer & The Retail Academy of Singapore
  130. 130. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  131. 131. Social Media Marketing For RetailersJointly organised by Happy Marketer & The Retail Academy of Singapore
  132. 132. Social Media Marketing For RetailersTwitter• Track # of mentions, exclusive promo codes to track sales Jointly organised by Happy Marketer & The Retail Academy of Singapore
  133. 133. Social Media Marketing For RetailersFacebook• Ran contests, customer service, share photos/videos• First 1000 fans get a free beer• Measured post quality (number of interactions/comments), traffic to website Jointly organised by Happy Marketer & The Retail Academy of Singapore
  134. 134. Social Media Marketing For RetailersFoursquare Jointly organised by Happy Marketer & The Retail Academy of Singapore
  135. 135. Social Media Marketing For RetailersFriendly Website Jointly organised by Happy Marketer & The Retail Academy of Singapore
  136. 136. Social Media Marketing For RetailersImplementingSocial Mediain yourOrganisation Jointly organised by Happy Marketer & The Retail Academy of Singapore
  137. 137. Social Media Marketing For RetailersWho does social media belong to? Marketing • To post the latest company news • To increase sales • To act as an official source of • To increase traffic to your company information website • To act as a “quick response” • To increase exposure to your to any immediate brand rumors/news • To launch new products • To facilitate new • To receive feedback and relationships with bloggers ideas and media • To be fully integrated with all • To monitor buzz and insights marketing programs • To post new job opportunitieshttp://blogs.imediaconnection.com/blog/2010/08/31/does-social-media-belong-in-pr-or-marketing-divisions/ Public Relations Jointly organised by Happy Marketer & The Retail Academy of Singapore
  138. 138. Social Media Marketing For Retailers Hiring a Social Media Specialist? • Hire a consultant ($1500/m +) – Can be highly effective, they have all the resources – Investment isnt too big, because its temporary – Be committed once they leave • Hire a full-time employee – Marketers at the core – Must be realistic & money minded – Can effectively weave business in Social mediahttp://www.inc.com/guides/2010/08/how-to-hire-a-social-media-specialist_pagen_2.html in your – Jointly organised by Happy Marketer & The Retail Academy of Singapore Build social media ‘capital’
  139. 139. Social Media Marketing For RetailersSocial Media Game Plan1.Business Objectives2.Target Audience3.Social Media Strategies & Tools Jointly organised by Happy Marketer & The Retail Academy of Singapore
  140. 140. Social Media Marketing For RetailersBusiness Objectives• “I would like to have 500 fans on my facebook page and 150 followers on my twitter account.”• “I would like to increase the volume of traffic to my website and store by 50% over the next 6 months.”• “I would like to capture 300 new leads using my “free offer” on my website.” Jointly organised by Happy Marketer & The Retail Academy of Singapore
  141. 141. Social Media Marketing For RetailersTarget Audience, NeedsTarget Needs• Adults 18-35 • Fashion tips/advice• Teachers • Promotions/Deals• Parents • Product Reviews• Teens 13-18 • Funky phone• Exectives accessories• Tech Savvy Users • The latest gadgets• Tourists • Unique sightseeing / shopping ideas Jointly organised by Happy Marketer & The Retail Academy of Singapore
  142. 142. Social Media Marketing For RetailersHow will you build acommunity of trust? • Offer regular investment tips, online chat support (through facebook groups) • Create an ultimate SG teaching guide to classroom management, get teachers to submit their GCP’s • Produce gadget reviews from everyday users, off the street, random people • Provide exclusive content for sightseeing events published on facebook page Jointly organised by Happy Marketer & The Retail Academy of Singapore
  143. 143. Social Media Marketing For RetailersSocial MediaStrategies & Tools• Design a Facebook Fan/Group Page, Add a Fan Page widget on the blog.• Add a poll function to my facebook page/website• Set up a twitter account, gather exclusive content to share• Create a contest & promote it to your Facebook, Twitter, website community• Build community through Facebook Ads• Publish content on slideshare, youtube Jointly organised by Happy Marketer & The Retail Academy of Singapore
  144. 144. Social Media Marketing For RetailersSocial MediaMarketing forRetailersDavid LiemSenior Consultant, Happy Marketerdavid@happymarketer.com Jointly organised by Happy Marketer & The Retail Academy of Singapore

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