This document describes a course on social media marketing for retailers. The course aims to help participants understand current trends in web, mobile, and social media; improve their organization's social media marketing approach; generate new marketing ideas; and provide a confidential space for retailers to share learning. It discusses using social media like Facebook, YouTube, and Pinterest to create emotion, friendships, and community around a brand. Strengths and weaknesses of different channels are also examined.
25 Social Media Ideas You Can Use to Connect With Your Audience slideshareBoom! Social
One of the things that I get asked the most frequently is what should businesses share on social media, which sparked these 25 social media ideas you can use to connect with your audience.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
25 Social Media Ideas You Can Use to Connect With Your Audience slideshareBoom! Social
One of the things that I get asked the most frequently is what should businesses share on social media, which sparked these 25 social media ideas you can use to connect with your audience.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
Discover Social Media Marketing Best Practices Lamiaa Ahmed
There are lots of processes to put your plan, reach the specific audience and achieve your marketing objective, so in this article, I present the social media marketing best practice in 2020 to help you achieve your goals.
Rich Social: Not Your Grandfather's Rich MediaClosed
Social media has become a significant part of marketing strategies across all industries - social marketing budgets are projected to double over the next 5 years. As the top Internet activity, Social is an avenue that marketers need to not only recognize, but understand how to blend into their marketing strategies to best suit their brand's needs.
In this webinar deck, learn the most effective methods of building, managing and optimizing your social campaigns.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Digital has fundamentally changed the way brands behave, as well as the way they organize and optimize their marketing efforts. To be successful in connecting with people in the digital age, brands must adopt new habits and, in some cases, behave more like people themselves.
While the personalities of individual brands are varied and unique, there are commonalities across strong digital brands that can be identified as critical to success in the new marketing landscape. We looked at some of the most successful digital brands and idenfified seven shared traits across the board. Each day for the next week, we’ll uncover a new “habit” and explain its importance to brands.
Social Media Marketing Strategies For Businessannidavis
Social Media Marketing is a major element of digital marketing. Every digital marketing strategy involves social media marketing strategies. Social media marketing is the need of this technological era. After the pandemic, numerous opportunities of business are created because of social media marketing.
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinarreadypulsemarketing
Digital influencers have 12x more impact when they post social proof of brands and their products. Social proof is the primary cause of 50% of purchases made by consumers, because it gives them the proof they need to feel confident making a purchase (McKinsey).
Does your brand know who your brand advocates are, how to leverage them to extend your brand's reach, and how to increase sales with their power of influence? Get the answers to these questions and many more from Ambassadors: Your Brand's New Social Network. WOMMA and ReadyPulse share their insights on how opt-in brand ambassador programs are changing the way brands engage, interact, and activate their best customers as part of a customer centric marketing strategy.
This Presentation Covers:
- Why brand advocacy is crucial for your 2015 marketing strategy
- What qualities to look for when recruiting the best brand advocates for your brand ambassador program
- How to create an online branded community to increase brand authenticity, trust, and loyalty
- How to measure the effectiveness of your ambassadors to determine your most influential advocates
- How to leverage your best advocates in your marketing to drive more engagement, conversions, and revenue
The sparks foundation social media marketing plane AmarVijayGodase
I have successfully completed my #task1 as digital Marketing intern at sparks foundation.
Task 1: To Make SlideShare of social media marketing plane for sparks foundation.
I would like to thank sparks foundation for this great opportunity to learn.
#GRIPOCTOBER21 #digitalmarketing #grip #thesparksfoundation #intern
@TheSparksFoundation.
Nurturing more leads with less effort - that's every digital marketer's dream! We give you exclusive tips and insights to do just that.
Want to increase your online conversions? Contact us: http://bit.ly/1X27IIV
Discover Social Media Marketing Best Practices Lamiaa Ahmed
There are lots of processes to put your plan, reach the specific audience and achieve your marketing objective, so in this article, I present the social media marketing best practice in 2020 to help you achieve your goals.
Rich Social: Not Your Grandfather's Rich MediaClosed
Social media has become a significant part of marketing strategies across all industries - social marketing budgets are projected to double over the next 5 years. As the top Internet activity, Social is an avenue that marketers need to not only recognize, but understand how to blend into their marketing strategies to best suit their brand's needs.
In this webinar deck, learn the most effective methods of building, managing and optimizing your social campaigns.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Digital has fundamentally changed the way brands behave, as well as the way they organize and optimize their marketing efforts. To be successful in connecting with people in the digital age, brands must adopt new habits and, in some cases, behave more like people themselves.
While the personalities of individual brands are varied and unique, there are commonalities across strong digital brands that can be identified as critical to success in the new marketing landscape. We looked at some of the most successful digital brands and idenfified seven shared traits across the board. Each day for the next week, we’ll uncover a new “habit” and explain its importance to brands.
Social Media Marketing Strategies For Businessannidavis
Social Media Marketing is a major element of digital marketing. Every digital marketing strategy involves social media marketing strategies. Social media marketing is the need of this technological era. After the pandemic, numerous opportunities of business are created because of social media marketing.
Ambassadors: Your Brand's New Social Network - ReadyPulse & WOMMA Webinarreadypulsemarketing
Digital influencers have 12x more impact when they post social proof of brands and their products. Social proof is the primary cause of 50% of purchases made by consumers, because it gives them the proof they need to feel confident making a purchase (McKinsey).
Does your brand know who your brand advocates are, how to leverage them to extend your brand's reach, and how to increase sales with their power of influence? Get the answers to these questions and many more from Ambassadors: Your Brand's New Social Network. WOMMA and ReadyPulse share their insights on how opt-in brand ambassador programs are changing the way brands engage, interact, and activate their best customers as part of a customer centric marketing strategy.
This Presentation Covers:
- Why brand advocacy is crucial for your 2015 marketing strategy
- What qualities to look for when recruiting the best brand advocates for your brand ambassador program
- How to create an online branded community to increase brand authenticity, trust, and loyalty
- How to measure the effectiveness of your ambassadors to determine your most influential advocates
- How to leverage your best advocates in your marketing to drive more engagement, conversions, and revenue
The sparks foundation social media marketing plane AmarVijayGodase
I have successfully completed my #task1 as digital Marketing intern at sparks foundation.
Task 1: To Make SlideShare of social media marketing plane for sparks foundation.
I would like to thank sparks foundation for this great opportunity to learn.
#GRIPOCTOBER21 #digitalmarketing #grip #thesparksfoundation #intern
@TheSparksFoundation.
Nurturing more leads with less effort - that's every digital marketer's dream! We give you exclusive tips and insights to do just that.
Want to increase your online conversions? Contact us: http://bit.ly/1X27IIV
The Art of Persuasion: How to Convert More Users OnlineHappy Marketer
If you master the art of persuasion, you can become a better digital marketer and increase your conversions! Learn more about our conversion optimization services here: http://bit.ly/20Qialc
Digital marketing can be used for so much more than just promoting products. It can help re-brand religions such as Islam to foster social harmony. Check out our presentation on the intersection of religion and digital!
10 Ways to Growth Hack Your Startup in SingaporeHappy Marketer
It's challenging to scale up your startup if you're on a budget. That's why we've outlined 10 easy ways to growth hack your startup. Here's a cost-effective strategy to grow as a lean startup - that actually works!
Good PR is the key to any company’s success. Communicate often, and communicate well!
How can PR leverage social media to tell a better story and reach a far wider audience? From 24/7 social listening to influencer engagement, here are 10 ways in which social media is changing the way you do PR for your organization.
5 Digital Marketing Tools Worth Trying in 2016Happy Marketer
Why waste time trying to increase your productivity when there are tons of digital tools readily available? Here are 5 digital marketing tools to help you increase your productivity in 2016! http://www.happymarketer.com/
Chances are your content sucks. Don't fret. In this SlideShare presentation, we will share 10 ways to help your content go viral like BuzzFeed plus real-life examples to get you started. http://www.happymarketer.com/
Ads are no longer to watch. Learn how interactive media ads are different from normal ads and how they will take your advertising campaigns to the next level.
Write Drunk, Edit Sober - 11 Tips to Help Marketers Edit in a Jiffy Happy Marketer
Compelling marketing content is equally about good editing as much as it is about good writing. So toss those inhibitions aside, and let your fingers fly on the keyboard. You can don the editor’s hat when you’re done writing. Here are 11 tips to help you edit in minutes.
We define the 10 elements in a landing page that converts. Read on to discover how you can increase your site conversions with effective landing pages!
Does more data mean more problems? Not necessarily! Here are a few Microsoft Excel Essentials for Digital Marketers that will surely save you a lot of time and make your next Excel expedition a far better one!
7 Ways To Boost Your Traffic With SEO And Content MarketingHappy Marketer
Whether you’re an individual establishing your personal brand online or an e-commerce company, the key to your online success is attracting web traffic to your site. Learn how to attract quality leads with these killer SEO and Content Marketing tips!
Why You Should Adopt A Mobile-First Mindset in 2016Happy Marketer
Being "Mobile-First" is one of the most popular buzzwords in the Digital Marketing circles at the moment, but do you really understand what it could mean to you and your business?
Through this SlideShare, understand what it means to be truly "Mobile-First" and why it is important that you should adopt this mind-set immediately!
The Ultimate Guide To Carousel Ads For Facebook & InstagramHappy Marketer
There’s been a lot of talk lately about carousel ads on Facebook and Instagram. You might have seen them on your news feed.
We've been using them since couple of months so we thought we'd share some of the things we've seen and learned along the way!
Planning your SEO budgets for 2016, don't confirm your numbers yet before you look at this presentation. With the recent changes by Google, here are a few predictions on where to allocate your marketing dollars. http://www.happymarketer.com/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3.0 Project 2_ Developing My Brand Identity Kit.pptx
Social Media for Retailers - David
1. Social Media Marketing For Retailers
Retail and
Social Media
David Liem
Cofounder, Happy Marketer
david@happymarketer.com
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
This course is designed for you to
• Understand current trends and behavior in Web-Based,
Mobile and Social Media
• Improve your organization s approach to generating
interest through social media
• Generate ideas for upcoming marketing activities
• Be a non-competitive and confidential
environment for retailers to share ideas and learnings in
social media marketing
Jointly organised by Happy Marketer The Retail Academy of Singapore
1
2. Social Media Marketing For Retailers
Happy Marketer.
more business from your website
A little about myself…
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
Jointly organised by Happy Marketer The Retail Academy of Singapore
2
3. Social Media Marketing For Retailers
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
Jointly organised by Happy Marketer The Retail Academy of Singapore
3
4. Social Media Marketing For Retailers
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
Jointly organised by Happy Marketer The Retail Academy of Singapore
4
5. Social Media Marketing For Retailers
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
Jointly organised by Happy Marketer The Retail Academy of Singapore
5
6. Social Media Marketing For Retailers
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
About Happy Marketer?
• Headquartered in Singapore
• Provides Strategic Consulting and
Training Services
• Focused on bringing market leading
thought leadership in Social Media
Marketing to APAC
• Trained over 1500 professionals in less
than 2 years
• Yahoo Google Certified Partners
Jointly organised by Happy Marketer The Retail Academy of Singapore
Hello@HappyMarketer.com
Hello@happymarketer.com
6
7. Social Media Marketing For Retailers
Internet IQ Quiz Time!
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
What letter in the Greek alphabet appears
under Wikipedia’s missing puzzle piece?
Jointly organised by Happy Marketer The Retail Academy of Singapore
7
8. Social Media Marketing For Retailers
What are the max number of characters
allowed in a tweet?
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
What does ‘nom nom’ refer to?
Jointly organised by Happy Marketer The Retail Academy of Singapore
8
9. Social Media Marketing For Retailers
Match the website to its founder
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
Rank these 4 celebrities on Twitter in the
order of most # of followers
Jointly organised by Happy Marketer The Retail Academy of Singapore
9
10. Social Media Marketing For Retailers
Rank Facebook in terms of population with
these other countries from biggest to smallest
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
Rank these top 4 search engines in order of
most used:
Jointly organised by Happy Marketer The Retail Academy of Singapore
10
11. Social Media Marketing For Retailers
1 billion
Social Network Users
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
900 million
Million People on
Earth are on
Jointly organised by Happy Marketer The Retail Academy of Singapore
11
12. Social Media Marketing For Retailers
#1
Visited site in Singapore
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
3
Billion
hours a month watching
Jointly organised by Happy Marketer The Retail Academy of Singapore
12
13. Social Media Marketing For Retailers
1.6
Million messages
get sent a day on
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
2+
Billion mobile phone
subscribers in Asia
Jointly organised by Happy Marketer The Retail Academy of Singapore
13
14. Social Media Marketing For Retailers
$
1500
Ave. amount spent online
In Singapore
(ages 18+)
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
Why go into social media?
Jointly organised by Happy Marketer The Retail Academy of Singapore
14
15. Social Media Marketing For Retailers
It could be that one thing that sets
you apart from your competitors…
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
Trust is harder to earn
• How things used to be...
Jointly organised by Happy Marketer The Retail Academy of Singapore
15
16. Social Media Marketing For Retailers
How people are actually influenced
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
Social Media Lessons
Jointly organised by Happy Marketer The Retail Academy of Singapore
16
17. Social Media Marketing For Retailers
What comes around goes around…
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
Jointly organised by Happy Marketer The Retail Academy of Singapore
17
18. Social Media Marketing For Retailers
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
KFC Malaysia Food Disaster
• Staff filmed food mishandling
Jointly organised by Happy Marketer The Retail Academy of Singapore
18
19. Social Media Marketing For Retailers
A fast sincere response = fast recovery
• A video apologizing from Director of Operations
• Ensures customers of
Action steps
• Invited to voice
Concerns on facebook
Jointly organised by Happy Marketer The Retail Academy of Singapore
Not So SMRT: Social Media Marketing For Retailers
A Case Study of Communications Failure
Disruptions not updated by Twitter despite happening during
•
working hours
Jointly organised by Happy Marketer The Retail Academy of Singapore
19
20. Social Media Marketing For Retailers
Even internal messages were made public
• Public did not take lightly to the internal memo.
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
Only at 11pm SMRT Responded
• In the absence of information, Trolls take over
• Failure to develop communication channel in crisis situation for
internal and external parties
• Failure to listen to public feedback during crisis
Jointly organised by Happy Marketer The Retail Academy of Singapore
20
21. Social Media Marketing For Retailers
Making light of a serious situation...backfires
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
Personal behavior damages company rep.
Jointly organised by Happy Marketer The Retail Academy of Singapore
21
22. Social Media Marketing For Retailers
What are the top reasons
people
Choose your brand?
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
What are the top feelings
people
experience with your
brand
Jointly organised by Happy Marketer The Retail Academy of Singapore
22
23. Social Media Marketing For Retailers
Your Goals in Social Media:
1. Create Friendships
2. Create a Community
3. Create EMOTION
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
Jointly organised by Happy Marketer The Retail Academy of Singapore
23
24. Social Media Marketing For Retailers
Create Friendships
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
Create a Community
• Behind the Scenes
• Read feedback
• Keep in touch with what’s
happening
Jointly organised by Happy Marketer The Retail Academy of Singapore
24
25. Social Media Marketing For Retailers
Create Emotion
• Personal Point of View
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
We have many tools to choose from...
800 MM+ monthly active users
15MM+ users
800MM+ monthly users visit site
15MM+ users
232MM+ monthly active users
6MM+ users
230MM+ users
2MM+ users
135MM+ users
2MM+ users
115MM+ subscribers
2MM+ users
62MM+ users
1.5MM+ users
51MM+ users
500K+ users
20MM+ blogs
100K+ users
Source: Official and Estimated statistics. Facebook,YouTube, Zynga, Twitter, LinkedIn, Groupon, Flickr, Tumblr, Instagram, Foursquare, Pinterest, scvngr, Path, Google+
SlashGear, TechCrunch / Comscore, FastCompany, Oink: TechCrunch, GetGlue, Foodspotting: Soraya Darabi’s LinkedIn
EC
Jointly organised by Happy Marketer The Retail Academy of Singapore
25
26. Social Media Marketing For Retailers
The
Social Media
Landscape
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
The Corporate Website
Jointly organised by Happy Marketer The Retail Academy of Singapore
26
27. Social Media Marketing For Retailers
Web Design Tips
• Don t make me think
• Simple and friendly navigation
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
Friendly design
Jointly organised by Happy Marketer The Retail Academy of Singapore
27
28. Social Media Marketing For Retailers
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
Socialize Your Website
• Add social media share buttons to your home page
• Add a Facebook Like box to your website
• Portal for your social media channels
Jointly organised by Happy Marketer The Retail Academy of Singapore
28
29. Social Media Marketing For Retailers
Strengths Weaknesses
Strengths
• Effective for branding, sparking excitement with product
announcements,
• Information gathering from the official source
Weaknesses
• May appear one-sided , glossed over, fake
• Info may not be as cutting edge as 3rd party sites
Jointly organised by Happy Marketer The Retail Academy of Singapore
Social Media Marketing For Retailers
Facebook
Jointly organised by Happy Marketer The Retail Academy of Singapore
29
30. Social Media Marketing For Retailers
Timeline for Businesses, Features
Jointly organised by Happy Marketer The Retail Academy of Singapore
Hello@HappyMarketer.com
Social Media Marketing For Retailers
Jointly organised by Happy Marketer The Retail Academy of Singapore
Hello@HappyMarketer.com
30
31. Social Media Marketing For Retailers
Behind-the-Scenes, On-the-Ground updates
Jointly organised by Happy Marketer The Retail Academy of Singapore
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Social Media Marketing For Retailers
Strengths Weaknesses
Strengths
• It s where the fishes are
• Repeat visitors, convenient channel to communicate
• Great for branding, short term engagement
Weaknesses
• Hard to find direction/purpose, takes time
• Not strong for conversions without significant incentives
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YouTube
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Social Media Marketing For Retailers
YouTube
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How it s made videos
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Social Media Marketing For Retailers
Testimonials
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Strengths Weaknesses
Strengths
• High degree of engagement, realism, more likely to be shared and
go viral
• Powerful to shape user sentiment
• Consistent content rewards consistent viewers
Weaknesses
• Costly (but high quality content almost always works)
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Social Media Marketing For Retailers
Pintrest
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Pintrest
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Social Media Marketing For Retailers
Infographics
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Strengths Weaknesses
Strengths
• Fast growing network
• Visually appealing
• Easy to share
Spark initial interest
Weaknesses
• Pictures must be visually appealing to attract attention
• Cluttered
• Lower degree of interactivity between brands and users
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Social Media Marketing For Retailers
Your Goals in Social Media:
1. Create EMOTION
2. Create Friendships
3. Create a Community
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Asset Creation
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Social Media Marketing For Retailers
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The 10 Reasons We Share
1. It’s Hilarious
6. It’s not covered by
2. It’s Incredible / mainstream Media
Unbelievable
7. It makes me Smile
3. It’s Emotional
8. It’s Dramatic
4. It’s Relevant
9. It’s Embarrassing
5. It makes us Think
10. It’s Provocative
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Social Media Marketing For Retailers
1. It’s Hilarious!
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Social Media Marketing For Retailers
2. It’s incredible
• Example : Pictures
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Interactive can be incredible too
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Social Media Marketing For Retailers
3. It’s Emotional
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Social Media Marketing For Retailers
4. It’s Relevant
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Social Media Marketing For Retailers
5. Makes us stop and think
• Case studies videos
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Interviews
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Social Media Marketing For Retailers
6. It isn’t covered by mainstream media
• Behind the scenes, demos, exclusive content
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Social Media Marketing For Retailers
7. It makes us smile J
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Social Media Marketing For Retailers
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8. It’s Dramatic
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Social Media Marketing For Retailers
• Fashion Fails!
9. It’s Embarrassing
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Social Media Marketing For Retailers
10. Provocative (But Safe for Work)
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The 10 Reasons We Share
1. It’s Hilarious
6. It’s not covered by
2. It’s Incredible / mainstream Media
Unbelievable
7. It makes me Smile
3. It’s Emotional
8. It’s Dramatic
4. It’s Relevant
9. It’s Embarrassing
5. It makes us Think
10. It’s Provocative
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Social Media Marketing For Retailers
15 Proven Web Content
Recipes
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#1 – Answer Your Customers’ Questions
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Social Media Marketing For Retailers
#2 – Reveal Your Secret Tips Tricks
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#3 – Bust An Urban Myth
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Social Media Marketing For Retailers
#4 – Write A Case Study
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#5 – Write A Blog
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Social Media Marketing For Retailers
#6 – Write Your Company’s History
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#7 – Start A Debate
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Social Media Marketing For Retailers
#8 – Review of the Year
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#9 – Report on an Event
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Social Media Marketing For Retailers
#10 – Jargon Buster
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#11 – Review a Book or Product
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Social Media Marketing For Retailers
#12 – Build a Top 10 List
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#13 – Interview an Expert
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Social Media Marketing For Retailers
#14 – Write an A to Z
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#15 – Publish Your Own
Surveys
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Social Media Marketing For Retailers
Online
Reputation Tools
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Social Media Marketing For Retailers
Why it s so important
• Monitor, repair, and manage the status of the business
• Stay in tune / connect with the customer, real time
• Develop marketing ideas
• Learn from the feedback it brings backs to you, whether
positive or negative
• Reformat your promotional materials to minimize the
effects of a possible reputation threat
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Social Media Monitoring
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Now
that
we
know
how
they
are
feeling,
lets
see
what
are
they
are
searching
for
today??
Social Media Marketing For Retailers
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Keyword monitoring
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Social Media Marketing For Retailers
Keyword Popularity Research
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Social Media Marketing For Retailers
Twitter Search
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Forum Monitoring
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Social Media Marketing For Retailers
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Industry monitoring
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Social Media Marketing For Retailers
Website Popularity
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YouTube Video Statistics
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Social Media Marketing For Retailers
Facebook Insights
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Social Media Management
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Social Media Marketing For Retailers
Competitor Analysis
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Research your competitors
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