The document discusses the evolution of retail strategies in response to changing consumer behavior and highlights the importance of engaging with customers during key moments in their lives. It emphasizes leveraging technology such as analytics, personalized marketing, and innovative service delivery to enhance the shopping experience. Additionally, it encourages retailers to view customers as individuals rather than mere targets, advocating for the integration of social media and loyalty programs to foster brand loyalty.

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2. Most retailers are stuck in the
Beatles era

3. It's time to evolve for the
Kim Kardashian era

4. Appreciate
the‘Moments
That Matter’
in people's lives!
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5. Active,
Intent-Driven
Moments
(“Search”)
Passive
Moments
(“Discovery”)
Our lives comprise both
active, intent-driven moments
as well as passive moments
Different channels are relevant for the
two different kinds of moments

6. Your customers’ days are full of these magical
micro-moments & you need to appreciate them!

7. Office Depot optimizes its
SEO for location-based
product searches on mobile

8. John Lewis stores allow you to
try on multiple dresses without
needing to change!

9. TopShop allows you to
customize & instantly print your
clothes in-store!

10. SayDuck furniture stores use
virtual reality to allow customers
to imagine how products would
look in their homes!

11. Capture those
moments
through analytics
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12. Online
Behavior &
Social
Purchase
Actual
Purchase

13. Zara tracks in-store customer
behavior through iBeacons to
improve the retail experience

14. Facebook’s new analytics product will
help retailers & brands analyze the real
sales impact of their ads.

15. Treat your
customers
as humans
& not as
“target
audiences”
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16. Amazon has changed the personalization
game at scale through digital!

17. The interface of Glimpse’s eCommerce
store dynamically changes based on the
“social media” profile of the visitor

18. Personalization can happen
both online & offline through merchandise

19. A 123-year-old company has allowed its
customers to personalize its brand!

20. Educate,
inform & inspire
them during those
moments
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23. Play with your
customers!
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24. No reason why some space in retail
stores can’t become mini-arcades!

25. No reason why some space in retail
stores can’t become mini-arcades!

26. Integrate your loyalty program with your
customer’s social media engagement levels or
eCommerce purchase behavior

27. Enhance your brand recall & engagement through
partnership with popular digital games!

28. Incentivize micro-moments
through mobile apps!

29. Lend them your
ears - 24/7
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30. Brands are investing in social media command centers
to constantly listen to what their customers are saying
about their brands and competition

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Be their
personalized,
trusted
advisor &
assistant
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32. Neiman Marcus uses a location-aware
app to provides sales staff with customer
preferences using iBeacon

33. Tate & Tonic curates fashion
recommendations based on a customer’s
purchase data as well social media profiles

34. Facebook just launched “M”, a
personal butler service this morning!

35. Allow customers
to pay you
whenever,
wherever,
however!
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37. Facebook is experimenting with
a payment solution where you can
pay directly via Messenger

38. Disrupt the delivery
model through
partnerships!
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39. Uber Singapore delivered
Xiaomi phones to the customer!

40. Tesco South Korea Virtual Stores
at Bus Stops & Train Stations

41. Starbucks is rolling out mobile ordering &
delivery services in partnership with
PostMate in the US in 2015

42. Give your
customers
reasons to
become your
ambassador!
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43. Tesco customers can earn loyalty points
by sharing recommendations online

44. Don’t Sell.
Make Them
Want To BUY!
Digital can
help you
do this at
scale☺
Thank you. Contact Us:
@Pranmaz | @hmarketer
www.happymarketer.com
hello@happymarketer.com
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