2. Question 1: Are you male or
female?
Out of the 25 results I collected, 68%
were female, and 32% were male.
From these results, we can see that to
gain a more balanced survey with
more validity in its results, I should
have asked a more males.
3. Question 2: How old are you?
Here, I asked the age of the participants. 100%
were of the age of 16-20, however, 5 who skipped
the question added that they’re 14-15.
4. Question 3: Do you buy music magazines?
36% of participants answered that they buy music
magazines, and 64% do not.
This is helpful, as I now know that a lot of the
younger audience do not buy magazines, however, if
I can consider this as a make my magazine and try
to make it appeal to all members of the
public, whether or not they had previously bought
magazines or not, by adding things of their interest
which I discovered the answers to in the later
questions.
5. Question 4: What genre of music do you
listen to?
Here, I got a total of 19 responses, with 6
‘Other’ answers, specified. 10% of the 19
answered that they listen to R&B, with the
majority – 52% - listening to rock (metal/ posthardcore/ pop-punk) music, and none listening
to Folk music.
The rest of the 6 who answered
‘Other’, specified their results. However, I
would add ‘scream’ to the Rock category.
6. Question 5: how much extra money do you have to spend on
magazines, gig tickets, clothes, things of your interest?
Out of the 25, 22 answered this question within
the categories. 40% said they spend £11-£15, and
13% said they spend £5-£7.
The other 3 responses answered with very
varied results. One saying they have no spare
money, one with a lot of spare money compared
to the rest of the results.
7. Question 6: What do you do in your free time?
This question involved multiple choice
answers. The majority of what people do their
free time includes listening to music
(86%), with the least activity done in peoples
free time includes playing sports.
8. Question 6 continued:
I also received 6 more specified
answers, 4 of them including
‘Reading’.
From these results, I can make
my magazine suit more to the
styles of my target audience.
9. Question 7: Do you own a Smartphone?
I asked this question because I thought it
would be useful to know how many people own
a smartphone, to see whether a QR Code
would be effective on my magazine.
I can see that over half (68%) the participants
own a Smartphone, with 32% not owning a
Smartphone.
I can see that by adding a QR Code on my
magazine cover, it would be useful as many
people own one.
10. Question 8: What do you look for in a
magazine?
From this question, I can see that 71% of people look
for interviews in a magazine, with the least amount
of people looking to buy a magazine because of the
interesting cover lines (47%).
I also received 6 other responses. One of them could
be categorised under crafts.
11. Question 9: Why would you buy a particular magazine?
For this question, we can see that people would buy
a particular magazine because of certain
bands/musicians (60%) and interviews (47%). With
the least amount buying a particular magazine
because of a free object that’s included (30%).
With these results, I can make sure that for my
magazine, I include these things in it, or on the front
cover. It would be important that chose a good main
image, as that seems to be what attracts the
audience, then the interview with the particular
band, and finally with the cover lines included on
the front cover.
12. Question 10: In a typical month, how much do you spend on
physical and download music?
Here, we can see that the majority spend less
than £7.99 per month (59%), and 4% spending
£21-£25 per month.
The other answers can be categorised into illegal
downloading, or using social media sites for
listening to music, and ‘nothing’ going into the
category of ‘Less than £7.99’ .
