The document discusses feedback received from audiences on a video project. After an initial screening, the audience feedback indicated that the video lacked variety in shot sizes and seemed slow. To address this, more shots were added and the pace was changed. At a final screening, the audience feedback form asked for what went well (WWW) and what could be improved (EBI). The audiences noted that the variety of shots and framing looked more professional. However, some lighting could have been changed to make the video more interesting. Ancillary products like a digipak and magazine ad are also mentioned.

1. What have you learned from your audience
feedback?
myriad pro bold condensed
Evaluation question 4:

2. Feedback from audience.
For our initial screening we gave our audience a
sheet of paper with the following written on:
•Attention to framing.
•A variety of shot sizes.
•Close attention to mise en scene and so on.
During the course of the video, they will circle either;
minimal, basic, proficient or excellent. What they
circled depended on how well they think we did in
each area. After taking In our feedback it said that
our video was lacking in the varied shots area and it
seemed a little slow for the genre we have chosen.
So to changed this we added new shots and
changed the pace of it.

3. For a the final screening , we gave our audience’s a
sheet of paper with WWW and EBI. WWW means What
Went Well, and EBI is Even Better If. The 1st WWW said
that we had a variety of shots. It is good to know that
our audiences have noticed that we had done this
compared to our first screening. Another thing the
audience has pointed out is our framing. By having a
well-framed shot , it makes our video look more
professional. On the other hand, when it comes to the
EBI’s there are a few things we needed to sort or
address. For example, the black and white edit we
had for the narrative was to show that it was in the
past.

4. Ancillary Products
What works? (Audience Feedback):
The framing of the shots are nice, I like
the fonts and the way you have all of
those companies at the bottom as it
makes it look professional.
What doesn’t:
One thing which could have been
improved is the lighting as it is the
same throughout and you could have
changed it slightly to make it
interesting.
Digipak.
Magazine ad.