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1. What have you learned from your audience
feedback?
Evaluation question 4:

2. Feedback from audience.
For Rough cut 1
For our initial screening we gave our audience a
sheet of paper with the following written on:
•Attention to framing.
•A variety of shot sizes.
•Close attention to mise en scene and so on.
During the course of the video, they will circle either;
minimal, basic, proficient or excellent. What they
circled depended on how well they think we did in
each area. After taking In our feedback it said that
our video was lacking in the varied shots area and it
seemed a little slow for the genre we have chosen.
So to changed this we added new shots and
changed the pace of it.

3. For a the final rough cut screening , we gave our
audience’s a sheet of paper with WWW and EBI.
WWW means What Went Well, and EBI is Even Better If.
The 1st WWW said that we had a variety of shots. It is
good to know that our audiences have noticed that
we had done this compared to our first screening.
Another thing the audience has pointed out is our
framing. By having a well-framed shot , it makes our
video look more professional. On the other hand, when
it comes to the EBI’s there are a few things we needed
to sort or address. For example, the black and white
edit we had for the narrative was to show that it was in
the past.
final rough cut
feedback.

4. Ancillary Products
What works? (Audience Feedback):
The framing of the shots are nice, I like
the fonts and the way you have all of
those companies at the bottom as it
makes it look professional.
What doesn’t:
One thing which could have been
improved is the lighting as it is the
same throughout and you could have
changed it slightly to make it
interesting.
Digipak.
Magazine ad.