This document summarizes demographic research on the fans of three music artists: Arctic Monkeys, Maroon 5, and Fall Out Boys. It finds that their audiences are generally in the 18-24 age range and working class. Male listeners prefer Arctic Monkeys, while female fans enjoy Maroon 5 and Fall Out Boys. However, this research alone does not provide insights into consumers' habits and lifestyles, so psychographic research was also conducted.