2. FEEDBACK ON OUR ANCILLARIES FROM FOCUS GROUP:
The feedback we acquired from our
focus group was helpful, however,
slightly limited in terms of
improvements that could be made. The
feedback we did gain mostly
concerned which digipak they
preferred.
Looking back, we should have probably
gotten more feedback on the
alterations we could have made to
improve the digipak once a favourite
was chosen.
3. ◦ Instead of doing what was mentioned in the previous slide, we firstly made
alterations of our own to the digipak (to make it conform better to the general
conventions of the indie genre). Then, we spoke to and got advice from
professionals/artists of the indie genre regarding any further adjustments we
could make. They insisted that to allow for more continuity, and a more
aesthetically pleasing cover, we should change the text font and colour.
◦ I feel as though having feedback from professionals may have been more
valuable to me as they will have had a much wider variety of experience in
their field of work. Whereas my focus group can only really tell me what they
like and dislike and not really give me as many ideas.
4. Magazine Advert
Feedback
◦ In addition to getting feedback on my digipak, I also decided to get
feedback on my magazine advert. The feedback I gained included;
what changes/improvements I could make on my mock ups and
which advert they preferred the most.
Advice my focus group gave on their chosen favourite advert –
o Change the font style of the artist name so that the triangular ‘A’ was
just a normal ‘A’ as this would fit better with the rest of the writing.
o Add in bars as separators to the writing
This feedback helped me reach my goal of achieving a final outcome
that reflected the indie genre well, whilst also creating a product that
looks professional
5. Feedback through
personal messages
◦ Personal messages allowed for a more private means of
family and friends to give back constructive criticism.
◦ It allowed me to understand the perspectives of people
that aren’t necessarily interested in the genre, so I got an
impartial and unbiased view of the video.
◦ The main points were:
-Sort out the random sounds near the end
- The lip syncing
-The scream to be silent at the end
-The photo scenes to be redone so the baby is in dads arms
6. Feedback through
personal messages cont.
◦ Out of the four problems, three of them were eradicated in
the updated version of the video (lip syncing, baby and the
scream). The only criticism we couldn’t resolved was the music
as the mp3 file was source from Kodaline’s original music
video which had diegetic sounds in it, we couldn’t find
another version without these sounds in it.
◦ When the focus group watched the video, we received almost
the same response as the personal group when it came to
offering constructive criticism. An additional comment they
added was the desire for the waves at the end to be longer
and quieter to mirror the actors thought processes and add to
the audience’s contemplation as to how he feels.
7. Public reaction
◦ Using Youtube as a platform, we discovered that the video
had gained some interest from the public as strangers had
commented on our video.
◦ A content creator named “TikiKiti” commented on the
quality of editing and the creativity of the video,
emphasizing how excited he was to see what we do next.
◦ Another Youtube member “Georgia” commented
explaining that she found the end “running scene” very
emotional, which is what we were trying to convey.
◦ This gave us a lot of optimism and validated our hard work
as video creators, but didn’t offer us any way of improving
ourselves or gave us any criticism.
8. Focus groups reaction to
updated video
◦ After showing the focus group the updated version of the
video, the reactions were very positive and they all rated
the new version of the video higher than the old (aside
from one outlier).
◦ I believe the reasoning for this is because we followed their
advice of changing the lip syncing and also the
disappearing photos were fixed albeit a little bit more
blurry than before.
◦ This graph shows the focus groups rating of the video
before it was edited (blue) and after is was edited (red). As
you can see, some of the rating went up by two, showing a
high appreciation for the updates made upon their
critiques.
