وبینار آینده ایمنی حمل و نقل Aidan Rowsome, VP EMEA, SmartDrive, http://transportsafety.ir حمید مرادی Hamid Moradi http://transportsafety.ir/category/vehicle-safety

1. Video Based Driver Risk Management
Reducing collisions and risky driving at
Reynolds Catering Supplies Ltd
Aidan Rowsome – December 2016
VP EMEA, SmartDrive Systems

2. SmartDrive Systems
Founded 2004 | Employees 450+
140,000,000+
COMMERCIAL DRIVING EVENTS RECORDED
World’s largest and fastest-growing database of risky driving events.
United
States
Canada
United
Kingdom
India
China
South
Africa
HEADQUARTERS
San Diego
Top 25 venture-
backed companies
to watch
Top 100 Companies in
North America
Food Logistics Top 100 Software
and Technology Providers
Ranked Number on Deloitte's
2016 Technology Fast 500™
130% growth YoY
Global innovation leader in video based driver safety performance programmes
In the last 15 years, video, data &
mobility have fundamentally
changed the way we communicate,
interact and do business.

3. SmartDrive – continuous driver improvement
Critical email alerts
Performance
reports:
Drivers, sites,
coaching
SmartDrive works
through a four-
stage continuous
improvement
process.
This unique
approach uses
sophisticated
analytics to show
fleet managers the
best opportunity to
coach & reward
drivers.
Driver risk management

4.  Leading UK distributor of fresh produce to the
foodservice industry
 3,000+ orders a day managed
 Bespoke distribution solutions for some of the
biggest names in foodservice, such as:
• Itsu, Pizza Express & Bills
 250+ vehicles: 7.5 - 44 tonnes
 340+ drivers
 8 strategically located depots / HQ Waltham Cross
 Committed to compliance & road safety, while also
demonstrating innovation in their field of expertise
Reynolds Catering Supplies

5. Urban prototypes

6.  2009 – SmartDrive introduced
 Response to rising collision costs
 Forward facing & interior cameras installed across the fleet
 Videos used to proactively coach drivers, in a consistent,
programmatic way
Early adopters…
“It was a matter of changing the driver culture. Showing our drivers the impact of unsafe
actions was the first step in helping them change their mind sets.
When our drivers realised the video-based event capture & coaching programme was really for
their safety & that the video from the SmartDrive in-cab recording device can be used to
exonerate drivers when others are at fault, they quickly embraced the safety programme.”
Steve White – Head of Fleet

7. Flexible - link to definitive driver behaviour data
CONTROLLEREXTERIORINTERIORCOMBINED CAMERAS
Video & audio
Vehicle manoeuvres
Location
KEYPAD

8. From reactive cameras to a proactive programme
Consistent
expert review
& scoring
verifies risk
Videos
captured
Drivers
& risk
prioritised
Your
coaching
sessions
SMARTDRIVE DOES ALL OF THIS REYNOLDS
DOES THIS
SmartDrive - a standardised process, consistently applied

9. Delivered to Reynolds Portal - Response Center™
 ‘Game films’ provide
the ultimate driver
coaching tool
 Play-by-play notes
 Timeline annotations
 Zoom
 Save snapshot
 Location mapping
 Advanced analysis
 Data display*
 Speed
 Engine load, RPM
 G-force
 Throttle
 Braking, ABS
 Idling, PTO
 Automatic traction control
 More
*depending on vehicle type

11. Key Risk Factors ……
Distracted & Inattentive Driving
Distraction
 Mobile Phone - Texting/Dialing
 Mobile Phone - Talking (Handheld)
 Mobile Phone - Talking (Hands Free)
 Operating Other Mobile Device
 Reading Paperwork
 Grooming/Personal Hygiene
 Food
 Beverage
 Smoking
 Passenger(s)
 Other Task
Fatigue
 Drowsy/Falling Asleep
 Yawning
Other Unsafe Driving
Seatbelts
 Driver Seatbelt Unfastened (≤ 20 mph)
 Driver Seatbelt Unfastened (> 20 mph)
 Passenger Seatbelt Unfastened
Outcomes
Collision
 Collision with Pedestrian
 Collision with Vehicle in Transport
 Collision with Parked Vehicle
 Collision with Train
 Collision with Pedalcycle
 Collision with Animal
 Collision with Fixed Object
 Collision with Work Zone Equipment
 Collision with Other Movable Object
 Overturn (Rollover)
Outcomes
Near Collision
 Near Collision with Pedestrian
 Near Collision with Vehicle in Transport
 Near Collision with Parked Vehicle
 Near Collision with Train
 Near Collision with Pedalcycle
 Near Collision with Animal
 Near Collision with Fixed Object
 Near Collision with Work Zone Equipment
 Near Collision with Other Movable Object
Other Outcomes
 Ran off Road
 Crossed Median/Centerline
Non-Driving Observations
Unprofessional Conduct
 Rude Gesture
 Raised Voice
Event of Interest
 Captured Passenger Incident
 Captured Roadway Incident
SmartDrive Equipment
Obstructed View
 Obstructed View of Driver
 Obstructed Exterior View
Tampering
 Tampering/Abusing Equipment
SmartRecorder
 Suboptimal Camera Position
 Non-Performing Camera
Fundamental Driving Errors
Unprofessional Driving
 Unsafe Backing
 Unsafe Braking
 Unsafe Lane Change / Merging / Passing
 Unsafe Railroad Crossing
 Unsafe Turning
 Lane Departure/Straddling Lanes
 Competitive/Aggressive Driving
 Driving the Wrong Way - On Roadway
 Driving the Wrong Way - Off Roadway
 Curb Check/Jumped Curb
Vehicle Control
 Driving with Two Hands off Wheel
 Unattended Moving Vehicle
Stopping
 Incomplete Stop at Light
 Incomplete Stop at Stop Sign
 Failure to Attempt to Stop at Light
 Failure to Attempt to Stop at Stop Sign
 False Start
 Failure to Yield to Pedestrian(s)
 Failure to Yield to Vehicle(s)
Speeding
 Moderate Speeding (≤ 10 mph Over Limit)
 Excessive Speeding (> 10 mph Over Limit)
 Exceeded Maximum Fleet Speed
Situational Awareness
 Unsafe Following (≤ 1 second)
 Unsafe Following (1.25 - 2 seconds)
 Unsafe Following (2.25 - 3 seconds)
 Unsafe Following (3.25 - 4 seconds)
 Not Checking Mirrors
 Not Scanning Road Ahead
 Not Scanning Intersection

13. Coaching – easy to use & understand
Prepare:
Quickly identify
skills to review
with driver.
1
Coach:
Review videos
with driver.
2
Summarise:
Add notes for
session outcome
and next steps.
3

14. Ongoing driver engagement
“The proactive management of the fleet through improving driver behaviour is one of the key
areas where a continuous focus on safety has had a significant & positive impact.”
Steve White – Head of Fleet
 Zero agency driver policy
• Agency drivers 6x more likely to have a collision
 80% of employed drivers long term
 2015 launched internal ‘Driver Development Scheme’
• 50+ professional drivers developed to date
 Strong driver engagement with safety culture
• Firmly embedded in induction programme
• Instrumental in exonerating not-at-fault drivers
• Protects against fraudulent claims

15. Reynolds Catering Supplies - The results
 30% reduction in collisions year-on-year
 2% improvement in average mpg across fleet (2015)
 Reduction in direct & indirect collision costs, including
insurance premiums
 Speedier claims resolution
 Culture of safer & more anticipative driving

16. Exoneration…

17. The final word…
“SmartDrive’s programme has helped to propagate
our culture of ‘safety first’ across all areas of the
business.
Our insurance provider is highly appreciative of the
benefits of the programme. I’m convinced that if
we didn’t have this technology we’d have twice the
accidents & would waste too much time & money
in investigating & settling claims.
The video-based programme is a key enabler in
improving driver behaviour & in the proactive
management of risk across our fleet. The results
are clearly seen in the ongoing safety, operational
& financial improvements.”
Steve White – Head of Fleet