2. Save on operational costs for automotive fleets with
Head-Up Display for commercial drivers.
Business Overview
3. Traction
Open invitation to pilot project when product
will be ready
$25,000 Pre-Seed raised by Startupbootcamp
Hardware: Critical Design Review complete
Optics: in Testing
Software: Software Requirement Specifications
4. Market Opportunity
Source: Yahoo Finance
Target Market Segments
Freight trucking:
Courier:
Ridesharing:
Field service vehicles:
Market Value in 2021 =
$7.2 Billion
5. Problem
Commercial drivers need to take their
eyes off the road in order to consult
essential driving information.
Speeding
$8.4 Billion in 2016
Harsh Driving
Increase Maintenance
Cost
There is no real-time display for
drivers to receive feedback on driving
performance to reduce speeding and
reduce harsh driving.
6. Current Solutions
● Require drivers to take
their eyes off the road
● Extremely cluttered
interface
● Measures and
analyzes driving data
● Controls and detects
fuel costs
Pros Cons
Pros Cons
● Provides routing
information
● Receives messages
In-vehicle tablets
Fleet Management
Reports
● No real-time data is
given to drivers
● Penalizes and
frustrates drivers
7. Our Solution
A visual interface projected through the windshield of a
vehicle to project essential driving information.
Drivers never have to take their eyes off the road ever again.
8. Features
SpeedPulse
Reduces Speeding
Pulsates in soft waves of red to notify driver when speed limit is surpassed. Also
serves as a reminder that the fleet manager knows the driver is speeding.
9. Features
SteadyDrive
Reduces Harsh Acceleration and Harsh Braking
A horizontal line expands in red when a driver is breaking too harshly
or accelerating too harshly in real-time. This corrects the expensive
driving behaviour as it’s happening.
14. Value & Benefits
Reduce Operational Costs
● Save on fuel cost
● Save on vehicle maintenance
● Save on time with routing and
traffic avoidance
Reduce Liabilities
● Reduce risk of speeding tickets
● Reduce risk of transport permit
penalties
● Reduce risk of cargo damage
Increase in Safety
● Reduce risk of collisions
● Improve focus on road ahead
● Increase in safety of passengers
Increase in Satisfaction
● Fleet managers can send
itineraries directly to HUDs
● Drivers can correct their
behaviour in real-time
● Easy installation
15. Revenue Model
Hardware as a service. Leasing the product monthly
as a hardware + software package, thus establishing
an ongoing operating expense.
Data Reselling. Data is the “new oil”. We can
monetize data exhaust from rich driving data.
Custom Solutions. We can charge for the
development of product customization.
16. Marketing & Growth
We need to showcase our value at industry events and we
need to do in-person product demonstrations.
The fleet management industry is tightly knit. We need to
leverage testimonials and we need to show that both fleet
managers and drivers benefit.
Establish quality sales relationships through:
● involved testing,
● custom feature development,
● frequent follow-ups,
● product trial runs
Also, securing customers in 2-5 year contracts, thus
protecting ourselves against potential competitors.
Awareness
Persuasion
Retention
17. Competition
Fleet Management Software fails in providing drivers with real-time
feedback on driving performance.
In-vehicle tablets fail at keeping driver’s eyes on the road.
Every other Head-Up Display fails by ignoring features related to the
major costs in commercial transport.
We intend to keep a competitive edge by patenting the unique
visual interfaces and the hardware that can provide tremendous
value to transport companies. We can patent 7 original technologies.
