To find participants for a focus group on short films, the document outlines researching popular platforms for watching short videos online. It was found that YouTube and Facebook are most commonly used. The document proposes creating a Facebook focus group of 10 people, with 8 men and 2 women between ages 16 to 50, of various ethnicities, to match the target audience for short films. This focus group will provide guidance on appealing to the target demographic during film creation.

1. FINDING A FOCUS
GROUP

2. HOW TO FIND A FOCUS GROUP
To find the best way to target people for our focus group I first looked into the way
that the majority of people watch short films. By using online sources I found
these charts.

3. O From these charts I found the best way to find a focus group would be people
with internet access and because they are on YouTube to watch these short
films they probably subscribe to these channels. When we have created our
film we will be putting our film onto YouTube as this is the most common way
for them to be seen.
O Because of the internet being the best way to watch short films, we will use
the internet to target our focus group, the easiest way to do this would be
through social networks.

5. O I found the most recent research of the most popular social network, and in
January of this year it was Facebook by 368 million people.
O I will be creating a focus group by sending out a group message trail consisting
of ten people. 8 men and 2 women because men were the most likely to watch
short films and a range of ages from 16 to 50 years old and ethnicities as this
corresponds to our target audience research. It is best for our focus group to
be the same as our target audience so we are definitely appealing in the right
way to these people and the focus group will be able to give us guidance in any
decision making we have to make our film appeal the best it can.