The author conducted a focus group with 20 individuals aged 13-16 to get feedback on two logo design ideas for their magazine targeted at that age group. A tally chart showed that idea 2 was preferred by most participants because it looked "funkier" and more appealing, which would make the magazine more likely to be bought by its young female target audience. The author concluded they would use idea 2 as the final logo design.
2. For my focus group I asked 20 individuals between the
ages of 13-16 as this is the audience I am aiming my
magazine therefore the findings from third focus group
would help me greatly for when I design my magazine.
I sketched 2 possible designs for my logo and asked
the individuals which design would look good on a pop
magazine. I plotted the findings in form of a tally chart.
5. Tally chart:
The majority of the focus group
had chosen idea 2, therefore I had
come up with a conclusion that I
will use idea 2 as my final design
for my own magazine. When I
asked them why they chose this
idea instead of the idea 1 they said
idea 2 was much more different
and it looked ‘funky’ which suits my
sub-genre for my magazine as my
magazine is aimed at a young
female audience and the funkier
and more appealing the logo looks
the more likely they are to buy the
magazine.
6. Tally chart:
The majority of the focus group
had chosen idea 2, therefore I had
come up with a conclusion that I
will use idea 2 as my final design
for my own magazine. When I
asked them why they chose this
idea instead of the idea 1 they said
idea 2 was much more different
and it looked ‘funky’ which suits my
sub-genre for my magazine as my
magazine is aimed at a young
female audience and the funkier
and more appealing the logo looks
the more likely they are to buy the
magazine.
