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SOCIAL MEDIA
FOR ACADEMICS
  Why researchers should love Twitter
2




Alessandro
Mininno
Gummy Ind.   Consultancy   Art/Culture
3




       ARE YOU
    RESEARCHERS?
        PHDs?
    PROFESSORS?
I don’t really know what academic people does.
4
                       I assume that you




    Discover interesting material
    Organize and study that stuff
    Write groundbreaking papers
       Publish them (possibily)
         Socialize with peers
                                   And you get paid for this,
                                            wow!
5




  NOW, WHAT IS
SOCIAL MEDIA AND
WHY SHOULD YOU
    LIKE IT?
6




          “Social media essentially is a
            category of online media
            where people are talking,
             participating, sharing,
          networking, and bookmarking
            online.” - Mass Relevance
                                                Definitions are so boring!

http://heidicohen.com/social-media-definition/
22%
    7




                  OF THE WORLD POPULATION
                      USES SOCIAL MEDIA
http://www.adzag.co/tag/social-media-2012/
8




    A new social network is born every week.
9




 SO, WHY SHOULD
THIS BE IMPORTANT
     FOR YOU?
10




     I DIDN’T KNOW.
       SO, I ASKED
         TO SOME
       ACADEMICS.
11




“In terms of academic research,
    social media are useless.
  Academic research practices
are too far from the new world.”
         - Stefano Mirti
12




  “Social media are useful to
highlight new research, papers,
conferences. They surely aren’t
         research tool.”
      - Simona Casarotto
13




     “With Twitter I can follow my
       sociology-heroes without
      having to ask for friendship
        and I receive real-time
       updates about papers and
       conferences” - Ivana Pais
14




      “With Twitter academic
     research becomes open,
     worldwide. That’s the real
      challenge” - Ivana Pais
“I use social network to be up
15




          to date. I follow some
       sociology departments on
          Twitter (Harvard and
     Columbia), single professors
         and publishing houses”
              - Cecilia Manzo
TWITTER
17




“Twitter is fundamental thanks
to information quality (and fast
     timing)” - Stefano Mirti
18




     Say something
     “academic” in
     140 characters
         How can I squeeze my 2000 character abstract?
19




     Harvard does.

              Howard, the duck?
20
21   MANY ACADEMICS USE TWITTER
22              MANY ACADEMICS USE TWITTER




https://twitter.com/#!/LSEImpactBlog/stem-academic-tweeters/members
23   MANY UNIVERSITIES USE IT
24
25




      KLOUT IS A
     MEASURE OF
       ONLINE
     INFLUENCE.
     IT’S A GOOD
      PROXY OF
     RELEVANCE.
26




     Half of the presentation.
27




      INBUZZERS.ORG
      IS A UNIVERSITY
      PROJECT ABOUT
           ONLINE
         INFLUENCE
      ACROSS SOCIAL
           MEDIA.

     Blatant self-promotion.
28


       “FB is too democratic and
     prone to demagogy, nonsense
         polemics that can’t be
       moderated without being
        accused of censorship”
            - Remo Ricchetti
29




  “I don’t use social networks,
  but interesting news fly very
 fast on Facebook thanks to my
       network of friends”
         - Erica Bernardi
30


       “I follow some websites via
          RSS and some other via
     Facebook. For some topics, we
      tend to ignore Facebook (and
               that’s right)”
            - Christian Omodeo
FACEBOOK
32




       “Facebook is much more
       powerful than Twitter (in
     absolute terms), but it’s very
      weak for the quality of the
     content in it.” - Stefano Mirti
33
34
35




       STANFORD USES
        FACEBOOK TO
        PROMOTE THE
      FEATURES OF THE
          CAMPUS



     University or real-estate?
36
37




      DESIGN ROYALE IS A ONLINE LEARNING
    PROJECT COMPLETELY BASED ON FACEBOOK.
http://www.virtualeco.org/2011/07/design-royale-il-social-learning-con-facebook-e-possibile/
38




         ANTONIO
        SCARPONI
         TAUGHT
      STUDENTS HOW
     TO BUILD A “FISH
        AND CROPS
       MOBILE UNIT”
39
40


      “Many new online/software
     platforms let you do research
      and organize your content.
     Increasingly, they add social
       and networking features”
          - Francesco Saviozzi
41
42




     “Academia.edu is very useful
      to publish and read papers.
     Should be used more widely.”
            - Cecilia Manzo
43
44
45
46
47
48         So, assuming that you need to




     Discover interesting material
     Organize and study that stuff
     Write groundbreaking papers
        Publish them (possibily)
          Socialize with peers
                                What would you use?
49




     Got questions?
50




          GET
        GUMMY!
     Gummy Industries
     Via Manzoni 22/c - Brescia
     030 5241468
     twitter.com/gummyindustries

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Social media for research

  • 1. SOCIAL MEDIA FOR ACADEMICS Why researchers should love Twitter
  • 2. 2 Alessandro Mininno Gummy Ind. Consultancy Art/Culture
  • 3. 3 ARE YOU RESEARCHERS? PHDs? PROFESSORS?
  • 4. I don’t really know what academic people does. 4 I assume that you Discover interesting material Organize and study that stuff Write groundbreaking papers Publish them (possibily) Socialize with peers And you get paid for this, wow!
  • 5. 5 NOW, WHAT IS SOCIAL MEDIA AND WHY SHOULD YOU LIKE IT?
  • 6. 6 “Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online.” - Mass Relevance Definitions are so boring! http://heidicohen.com/social-media-definition/
  • 7. 22% 7 OF THE WORLD POPULATION USES SOCIAL MEDIA http://www.adzag.co/tag/social-media-2012/
  • 8. 8 A new social network is born every week.
  • 9. 9 SO, WHY SHOULD THIS BE IMPORTANT FOR YOU?
  • 10. 10 I DIDN’T KNOW. SO, I ASKED TO SOME ACADEMICS.
  • 11. 11 “In terms of academic research, social media are useless. Academic research practices are too far from the new world.” - Stefano Mirti
  • 12. 12 “Social media are useful to highlight new research, papers, conferences. They surely aren’t research tool.” - Simona Casarotto
  • 13. 13 “With Twitter I can follow my sociology-heroes without having to ask for friendship and I receive real-time updates about papers and conferences” - Ivana Pais
  • 14. 14 “With Twitter academic research becomes open, worldwide. That’s the real challenge” - Ivana Pais
  • 15. “I use social network to be up 15 to date. I follow some sociology departments on Twitter (Harvard and Columbia), single professors and publishing houses” - Cecilia Manzo
  • 17. 17 “Twitter is fundamental thanks to information quality (and fast timing)” - Stefano Mirti
  • 18. 18 Say something “academic” in 140 characters How can I squeeze my 2000 character abstract?
  • 19. 19 Harvard does. Howard, the duck?
  • 20. 20
  • 21. 21 MANY ACADEMICS USE TWITTER
  • 22. 22 MANY ACADEMICS USE TWITTER https://twitter.com/#!/LSEImpactBlog/stem-academic-tweeters/members
  • 23. 23 MANY UNIVERSITIES USE IT
  • 24. 24
  • 25. 25 KLOUT IS A MEASURE OF ONLINE INFLUENCE. IT’S A GOOD PROXY OF RELEVANCE.
  • 26. 26 Half of the presentation.
  • 27. 27 INBUZZERS.ORG IS A UNIVERSITY PROJECT ABOUT ONLINE INFLUENCE ACROSS SOCIAL MEDIA. Blatant self-promotion.
  • 28. 28 “FB is too democratic and prone to demagogy, nonsense polemics that can’t be moderated without being accused of censorship” - Remo Ricchetti
  • 29. 29 “I don’t use social networks, but interesting news fly very fast on Facebook thanks to my network of friends” - Erica Bernardi
  • 30. 30 “I follow some websites via RSS and some other via Facebook. For some topics, we tend to ignore Facebook (and that’s right)” - Christian Omodeo
  • 32. 32 “Facebook is much more powerful than Twitter (in absolute terms), but it’s very weak for the quality of the content in it.” - Stefano Mirti
  • 33. 33
  • 34. 34
  • 35. 35 STANFORD USES FACEBOOK TO PROMOTE THE FEATURES OF THE CAMPUS University or real-estate?
  • 36. 36
  • 37. 37 DESIGN ROYALE IS A ONLINE LEARNING PROJECT COMPLETELY BASED ON FACEBOOK. http://www.virtualeco.org/2011/07/design-royale-il-social-learning-con-facebook-e-possibile/
  • 38. 38 ANTONIO SCARPONI TAUGHT STUDENTS HOW TO BUILD A “FISH AND CROPS MOBILE UNIT”
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  • 40. 40 “Many new online/software platforms let you do research and organize your content. Increasingly, they add social and networking features” - Francesco Saviozzi
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  • 42. 42 “Academia.edu is very useful to publish and read papers. Should be used more widely.” - Cecilia Manzo
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  • 48. 48 So, assuming that you need to Discover interesting material Organize and study that stuff Write groundbreaking papers Publish them (possibily) Socialize with peers What would you use?
  • 49. 49 Got questions?
  • 50. 50 GET GUMMY! Gummy Industries Via Manzoni 22/c - Brescia 030 5241468 twitter.com/gummyindustries