1. SOCIAL MEDIA
FOR ACADEMICS
Why researchers should love Twitter

2. 2
Alessandro
Mininno
Gummy Ind. Consultancy Art/Culture

3. 3
ARE YOU
RESEARCHERS?
PHDs?
PROFESSORS?

4. I don’t really know what academic people does.
4
I assume that you
Discover interesting material
Organize and study that stuff
Write groundbreaking papers
Publish them (possibily)
Socialize with peers
And you get paid for this,
wow!

5. 5
NOW, WHAT IS
SOCIAL MEDIA AND
WHY SHOULD YOU
LIKE IT?

6. 6
“Social media essentially is a
category of online media
where people are talking,
participating, sharing,
networking, and bookmarking
online.” - Mass Relevance
Definitions are so boring!
http://heidicohen.com/social-media-definition/

7. 22%
7
OF THE WORLD POPULATION
USES SOCIAL MEDIA
http://www.adzag.co/tag/social-media-2012/

8. 8
A new social network is born every week.

9. 9
SO, WHY SHOULD
THIS BE IMPORTANT
FOR YOU?

10. 10
I DIDN’T KNOW.
SO, I ASKED
TO SOME
ACADEMICS.

11. 11
“In terms of academic research,
social media are useless.
Academic research practices
are too far from the new world.”
- Stefano Mirti

12. 12
“Social media are useful to
highlight new research, papers,
conferences. They surely aren’t
research tool.”
- Simona Casarotto

13. 13
“With Twitter I can follow my
sociology-heroes without
having to ask for friendship
and I receive real-time
updates about papers and
conferences” - Ivana Pais

14. 14
“With Twitter academic
research becomes open,
worldwide. That’s the real
challenge” - Ivana Pais

15. “I use social network to be up
15
to date. I follow some
sociology departments on
Twitter (Harvard and
Columbia), single professors
and publishing houses”
- Cecilia Manzo

16. TWITTER

17. 17
“Twitter is fundamental thanks
to information quality (and fast
timing)” - Stefano Mirti

18. 18
Say something
“academic” in
140 characters
How can I squeeze my 2000 character abstract?

19. 19
Harvard does.
Howard, the duck?

20. 20

21. 21 MANY ACADEMICS USE TWITTER

22. 22 MANY ACADEMICS USE TWITTER
https://twitter.com/#!/LSEImpactBlog/stem-academic-tweeters/members

23. 23 MANY UNIVERSITIES USE IT

24. 24

25. 25
KLOUT IS A
MEASURE OF
ONLINE
INFLUENCE.
IT’S A GOOD
PROXY OF
RELEVANCE.

26. 26
Half of the presentation.

27. 27
INBUZZERS.ORG
IS A UNIVERSITY
PROJECT ABOUT
ONLINE
INFLUENCE
ACROSS SOCIAL
MEDIA.
Blatant self-promotion.

28. 28
“FB is too democratic and
prone to demagogy, nonsense
polemics that can’t be
moderated without being
accused of censorship”
- Remo Ricchetti

29. 29
“I don’t use social networks,
but interesting news fly very
fast on Facebook thanks to my
network of friends”
- Erica Bernardi

30. 30
“I follow some websites via
RSS and some other via
Facebook. For some topics, we
tend to ignore Facebook (and
that’s right)”
- Christian Omodeo

31. FACEBOOK

32. 32
“Facebook is much more
powerful than Twitter (in
absolute terms), but it’s very
weak for the quality of the
content in it.” - Stefano Mirti

33. 33

34. 34

35. 35
STANFORD USES
FACEBOOK TO
PROMOTE THE
FEATURES OF THE
CAMPUS
University or real-estate?

36. 36

37. 37
DESIGN ROYALE IS A ONLINE LEARNING
PROJECT COMPLETELY BASED ON FACEBOOK.
http://www.virtualeco.org/2011/07/design-royale-il-social-learning-con-facebook-e-possibile/

38. 38
ANTONIO
SCARPONI
TAUGHT
STUDENTS HOW
TO BUILD A “FISH
AND CROPS
MOBILE UNIT”

39. 39

40. 40
“Many new online/software
platforms let you do research
and organize your content.
Increasingly, they add social
and networking features”
- Francesco Saviozzi

41. 41

42. 42
“Academia.edu is very useful
to publish and read papers.
Should be used more widely.”
- Cecilia Manzo

43. 43

44. 44

45. 45

46. 46

47. 47

48. 48 So, assuming that you need to
Discover interesting material
Organize and study that stuff
Write groundbreaking papers
Publish them (possibily)
Socialize with peers
What would you use?

49. 49
Got questions?

50. 50
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GUMMY!
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030 5241468
twitter.com/gummyindustries