The author is my friend - gummy industries at fabrica

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How do artist communicate themselves? "the author is my friend" is a short lecture I presented at Fabrica, the Benetton Group's communication research centre in Treviso.

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The author is my friend - gummy industries at fabrica

  1. 1. THE AUTHOR IS MY FRIEND How the internet can help artists
  2. 2. 2 ARE YOU DESIGNERS? ILLUSTRATORS? CREATIVES?
  3. 3. I don’t really know what creative people does.3 I assume that you Discover interesting material Organize and study that stuffCreate and design beautiful things Publish or sell themSocialize with other creatives and with the people And you get paid for this, wow!
  4. 4. 4 NOW, WHAT ISSOCIAL MEDIA ANDWHY SHOULD YOU LIKE IT?
  5. 5. 5 “Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online.” - Mass Relevance Definitions are so boring!http://heidicohen.com/social-media-definition/
  6. 6. 22% 6 OF THE WORLD POPULATION USES SOCIAL MEDIAhttp://www.adzag.co/tag/social-media-2012/
  7. 7. 1 billion people are on Facebook.50% of them access Facebook every day.1/3 of them access via mobile. 500 million people are on Twitter. Follow me! @alekone
  8. 8. 8 A new social network is born every week.
  9. 9. 9 FIDUCIA NEL WEB People trust consumer opinions posted online, more than advertising
  10. 10. 10 SO, WHY SHOULDTHIS BE IMPORTANT FOR YOU?
  11. 11. A LOT OF CREATIVE11 PROFESSIONALSARE USING SOCIAL MEDIA IN A GOOD WAY
  12. 12. 12 EXACTLY THE WAYWE WOULD SUGGEST TO COMPANIES
  13. 13. 13 BANKSY HAS A STRATEGY
  14. 14. 14http://danielgoodall.com/2009/05/20/owned-bought-and-earned-redux/
  15. 15. 15 JEFF KOONS GOES VIRAL
  16. 16. The four “S” of viral marketing16 SEX SPLATTER SADOMASOCHISM STUPID STUFF
  17. 17. 17 DAMIEN HIRST LIKES GAMES
  18. 18. 18 OBEY CREATES SCARCITY
  19. 19. 19
  20. 20. 20 ZAMBRANO HAS A UNIQUE VOICE
  21. 21. 21 BRUNETTILOCKS HIS CONTENT
  22. 22. 22 HUGH HAS A GOOD WEBSITE
  23. 23. 23 LUCA DOESN’T
  24. 24. 24 BANKSY DOESN’T KNOW FACEBOOK
  25. 25. NEITHER BLU
  26. 26. 26 JR KNOWS
  27. 27. 27
  28. 28. BUT IT28 DOESN’T HELP. 200 LIKES =0.002% 90.000 FAN That’s very poor!
  29. 29. 29 KNOWN GALLERY USES INSTAGRAM
  30. 30. 30
  31. 31. 31
  32. 32. 32 AND TWITTER
  33. 33. 33
  34. 34. 34 ANDY REMENTER IS GREAT
  35. 35. 35
  36. 36. 36 SILVIO LO RUSSO WORKS WITH FACEBOOK
  37. 37. 37 DESIGN ROYALE WAS A ONLINE LEARNING PROJECT COMPLETELY BASED ON FACEBOOK.http://www.virtualeco.org/2011/07/design-royale-il-social-learning-con-facebook-e-possibile/
  38. 38. 38 ANTONIO SCARPONI TAUGHT STUDENTS HOW TO BUILD A “FISH AND CROPS MOBILE UNIT”
  39. 39. 39
  40. 40. 40 Scarponio Antonio Scarponi is selling his stuff even before he made it, through crowdfunding
  41. 41. 41 GranTouristas Is a community of like-minded people, created by Architecture Biennale
  42. 42. 42 GranTouristas tumblr “@GranTouristas is how to be a #flaneur in the age of facebook. with lots of other nice people never met before.”
  43. 43. 43 Questions?
  44. 44. 44 GET GUMMY! Gummy Industries Via Manzoni 22/c - Brescia 030 5241468 twitter.com/gummyindustries

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