Brightworks product design & development examples - design consultants capability overview.

1. product design innovation
Brightworks product design &
development
Stanley house
Cheddar Business Park
Cheddar BS27 3EB
Tel: +44 (0)1934 743 770
Fax: +44 (0)1934 808 215
www.brightworks.co.uk
Tel:+44 (0) 1934 743 770 medical • healthcare • consumer • electronic • industrial • mechanical • telecoms • packaging www.brightworks.co.uk

2. product design innovation
Brightworks are specialists in : About us :
Brightworks is an international Product Design Consultancy. Brightworks’ Director and founder, Graeme, has over 25 years of
• new product design Founded in 2003, Brightworks has an award winning team of experience in the UK and Japan with leading product design
product design and development engineers. Specialists in the consultancies. Graeme’s knowledge and experience is the driving
design of medical devices, electronic products and technical force behind Brightworks’ success.
• product development packaging.
Matt Farmer, our product design engineer, previously worked at
Our success is driven by the integration of user understanding and Dyson and at Innovate Product Design consultancy. Matt has a
• user understanding wealth of knowledge in plastic design, product engineering and
product styling with innovative technical solutions and a pragmatic
approach to manufacturing. design for manufacture.
• technical innovation
• prototyping
Lansinoh
Electric Breast Pump
Tel:+44 (0) 1934 743 770 medical • healthcare • consumer • electronic • industrial • mechanical • telecoms • packaging www.brightworks.co.uk

3. product design innovation
Brightworks core services
• creative concept generation • 3D CAD development (SolidWorks)
• user understanding • model making & rapid prototyping
• ergonomics and product usability • design for manufacture & assembly
• product styling and visualisation • materials selection & validation
• user interface & interaction design • finite element analysis (FEA)
• technical innovation & feasibility • production specification to BS8888
• industrial design • supplier sourcing
• intellectual property generation
• manufacturer liaison
• new product development
• project management
• mechanical design engineering
Tel:+44 (0) 1934 743 770 medical • healthcare • consumer • electronic • industrial • mechanical • telecoms • packaging www.brightworks.co.uk

4. product design innovation
Project : solid dose injector Client : Glide Pharma
• simple spring-powered delivery mechanism The Glide SDI is an innovative, patented drug delivery system for Brightworks assisted Glide Pharma from a very early stage to help
the injection of drugs and vaccines in solid doses form. By allowing develop the device concept and delivery technology,
the injection of solid formulations, the Glide SDI opens up novel including proof of principle prototype and the development of
• several proof of principle prototypes therapeutic formulation and delivery options for new and existing sterile packaging solutions for the single-use disposable cassette.
treatments.
produced
Glide Pharma were winners of the Best Business Award at the 2007
Medical Futures Innovation Awards.
• sterile packaging solutions
Solid dose injector
product and cartridge render
Tel:+44 (0) 1934 743 770 medical • healthcare • consumer • electronic • industrial • mechanical • telecoms • packaging www.brightworks.co.uk

5. product design innovation
Project : electric breast pump Client : Lansinoh
• material selection & validation The Affinity suction pump provides mothers with the option to
express breast milk quickly and efficiently and at their convenience.
The lightweight and portable Affinity can be used as a single or
• detailed user interaction design double pump, and it is mains or battery operated.
• technical mechanism development The pump has 2 separate phases that simulate a baby’s natural
sucking pattern and a quick change button which allows the user to
easily switch between the initial stimulation (let-down) phase and
• design for assembly the expression phase. The pump has 8 suction and 6 cycle settings
which together provide an unprecedented level of control of the
• brand integration suction pattern for maximum comfort and efficiency.
The pump is extremely easy to use and the simple interface is icon
based; meaning that it may be used in any language without
translation. The backlit controls make it easy to use under low light
conditions and at night.
left:
bottle close up photograph
right:
product overview photograph
Tel:+44 (0) 1934 743 770 medical • healthcare • consumer • electronic • industrial • mechanical • telecoms • packaging www.brightworks.co.uk

6. product design innovation
Project : Birthing Baby Client : Limbs & Things
• baby form sculpted and then 3D scanned Brightworks and Limbs & Things worked together on the “Birthing The Birthing Baby includes several key anatomical features
Baby” manikin design, which is the focal part of the “SimMom” (including: fontanelles, sutures, open mouth, hips, scapulae and
system and is intended to mimic the movement, articulation and clavicles), the head is suitable to practice forceps and suction
• 3D scan taken into CAD and mechanical handling of a real newborn baby. deliveries, and the arms, legs and head articulate realistically. The
joints added flexibility, hardness, density and weight distribution of the skin,
The head, body & limbs of the Birthing Baby were meticulously limbs and joints closely replicate those of a real baby.
hand sculpted. These parts were then 3D scanned and integrated
• silicone body over-moulded onto central with engineered joints and other parts using 3D CAD.
body skeleton mechanism
Birthing baby
photograph of moulded baby manikin
Tel:+44 (0) 1934 743 770 medical • healthcare • consumer • electronic • industrial • mechanical • telecoms • packaging www.brightworks.co.uk

7. product design innovation
Project: multishot nasal spray Client: OptiNose
• Breath actuated nasal spray Traditional nasal sprays lose much of their drug dose to the throat
and stomach, where its effects are delayed or even undermined by
• based on proprietary spray technology the digestive process.
• user understanding By combining particular anatomical and aerodynamic features of
the nose, OptiNose’s innovative breath-powered nasal delivery
• ergonomic design technology is able to efficiently and reliably deliver drugs to
targeted, hard-to-reach areas to treat a variety of medical
conditions.
• rapid concept generation (1 week)
• rapid CAD development (1.5 weeks)
• 3 working prototypes (2 weeks)
OptiNose
Nasal Spray
Tel:+44 (0) 1934 743 770 medical • healthcare • consumer • electronic • industrial • mechanical • telecoms • packaging www.brightworks.co.uk

8. product design innovation
Project: nurse call system Client: Aid Call
• User friendly and simple to operate. The Aid Call wireless nurse call system is a radio based system for
visually and audibly alerting nursing staff to calls from patients or
other members of staff. Because it is radio based, it is extremely
• Installed with minimal disruption to residents easy to install and infinitely expandable to suit different
and staff. requirements.
• Wireless system, allows units to be easily
relocated.
• Easy and cost effective to extend the system.
• Antimicrobial materials used throughout.
• Easy installation and low maintenance.
Aid Call
Nurse Call System
Tel:+44 (0) 1934 743 770 medical • healthcare • consumer • electronic • industrial • mechanical • telecoms • packaging www.brightworks.co.uk

9. product design innovation
Project : winkku Client : Vivid Products
• combined bicycle indicator & mirror The Winkku is designed to improve cycle safety by providing the In this particular case Vivid Products had their own in-house design
user with increased spatial awareness and control when turning. team that produced the initial product concept design. But they
decided to use Brightworks to develop and engineer the product
• universal handle bar bracket design The rear-view mirror helps the cyclist to assess traffic conditions based on our reputation, in-depth knowledge and expertise for 3D
without having to glance over their shoulder, whilst the indicator CAD modelling and design for assembly and manufacture.
• incorporation of detailed electronics lights allows them to signal to other road users their intention to
turn without removing their hand from the handlebars. All this
helps them maintain better control of their bicycle - particularly
• mechanism design and prototyping useful on uneven road surfaces - and to stay safe.
above: above:
Winkku attached to bicycle promotional render
right:
close up photograph
Tel:+44 (0) 1934 743 770 medical • healthcare • consumer • electronic • industrial • mechanical • telecoms • packaging www.brightworks.co.uk

10. product design innovation
Project : winkku Client : Vivid Products
• combined bicycle indicator & mirror The Winkku is designed to improve cycle safety by providing the In this particular case Vivid Products had their own in-house design
user with increased spatial awareness and control when turning. team that produced the initial product concept design. But they
decided to use Brightworks to develop and engineer the product
• universal handle bar bracket design The rear-view mirror helps the cyclist to assess traffic conditions based on our reputation, in-depth knowledge and expertise for 3D
without having to glance over their shoulder, whilst the indicator CAD modelling and design for assembly and manufacture.
• incorporation of detailed electronics lights allows them to signal to other road users their intention to
turn without removing their hand from the handlebars. All this
helps them maintain better control of their bicycle - particularly
• mechanism design and prototyping useful on uneven road surfaces - and to stay safe.
above: above:
Winkku attached to bicycle promotional render
right:
close up photograph
Tel:+44 (0) 1934 743 770 medical • healthcare • consumer • electronic • industrial • mechanical • telecoms • packaging www.brightworks.co.uk