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Major Branding Concept
- 3. Q. How brand development differs form direct response A. Brand Development is getting the consumers to recognise and remind them of the brand. Whereas a Direct Response is getting the consumer to act upon it.
- 4. Give examples of major online advertising formats Example: Full Banner 486 x 60
- 6. Major Branding Concept Awareness Familiarity Completed Transaction Positive Imagery