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E Business Group Activity

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E Business Group Activity

  1. 1. E-business Group Activity By Chris Alaveras, Stacey Ravaneschi, Carly Oflus, Kush Sopjani
  2. 2. How are consumer media habits changing? <ul><li>Use SMS devices to interact with the companies and their media advertising </li></ul><ul><li>Consumers using different medias such as Internet, podcasts, blue tooth, SMS, digital radio </li></ul><ul><li>Radio, Television, and Print are more traditional media habits </li></ul>
  3. 3. How does brand development differ form direct response? <ul><li>Brand development is making a brand well known and getting out in the market place </li></ul><ul><li>Brand Awareness and understanding </li></ul><ul><li>Direct Response is about getting a response to a promotional/advertising medium </li></ul>
  4. 4. Define major branding concepts <ul><li>Labelling </li></ul><ul><li>Packaging </li></ul><ul><li>Design </li></ul><ul><li>Creativity </li></ul><ul><li>Logo </li></ul><ul><li>Motto </li></ul>
  5. 5. What techniques are marketers using online to build and reinforce brands <ul><li>Purchasing on-line </li></ul><ul><li>Sponsorships </li></ul><ul><li>On-line Advertising Eg: Google </li></ul><ul><li>Banner advertising </li></ul><ul><li>Pop-ups </li></ul><ul><li>Email </li></ul><ul><li>Blogs </li></ul>
  6. 6. List the major customer acquisition techniques, both online and offline <ul><li>Past purchasing patterns or behaviours </li></ul><ul><li>Databases </li></ul><ul><li>Promotions </li></ul>
  7. 7. Give examples of major online advertising formats <ul><li>Sponsorships </li></ul><ul><li>Advertising </li></ul><ul><li>Pop-ups </li></ul><ul><li>Email </li></ul><ul><li>Blogs </li></ul><ul><li>Banner advertising </li></ul>
  8. 8. What is ad serving? <ul><li>Ad serving is describing the technology and service that places advertisements on web sites . Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns . </li></ul>
  9. 9. Describe the two techniques used to improve the targeting of online ads <ul><li>Databases – Characteristics of previous clients to target more efficiently and effectively with your online ad. </li></ul><ul><li>Previous hits tab – Allows companies to measure how much traffic is coming in contact to the ads, and who the people are </li></ul>

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