DEFINITION OF INTERACTIVE
Interactive advertisement refers to promotional
techniques that include an element of feedback
from those to whom the advertisement are
Interactive advertising is usually used to refer to
online advertising, but can also be applied to
offline advertisement methods such as consumer
OBJECTIVES OF INTERACTIVE
1. The goal of interactive advertisement are usually same
as traditional objectives i.e. to sell product.
2. improve advertisement effectiveness and also has the
potential to decrease the losses associated with poorly
coordinated advertising to reduce the difficulties
commonly encountered in clearly communicating an
advertising message and help to overcome new product
The use of
The utilization of
Multimedia uses a combination of
different content forms such as text, audio,
images, animations, video
and interactive content. Multimedia
contrasts with media that use only
rudimentary computer displays such as
text-only or traditional forms of printed or
Many applications do not require
sophisticated computer literacy.
Different applications of multimedia are used
everywhere from a desktop presentation in a small
travel agency to amazing multimedia exhibitions
on computer shows.
Animation, computer graphics, sound , and video
make computer presentations attracting to all
Demo floppies and CD-ROMs are often used to
promote different types of products and services.
In most cases potential customer does not just
observe the action like it works with TV
He or she gets a respond from the computer, has
a choice what to look for, when to start and to
It’s new, it’s interesting, it’s attractive, and
therefore such advertising works.
Multimedia may be broadly divided
into linear and non linear categories:
Linear active content progresses often without any
navigational control for the viewer such as
a cinema presentation;
Non-linear uses interactivity to control progress as
with a video game or self-paced computer-based
training. Hypermedia is an example of non-linear
Multimedia presentations can
be live or recorded:
A recorded presentation may allow
interactivity via a navigation system;
A live multimedia presentation may allow
interactivity via an interaction with the
presenter or performer.
Interaction is one of the major advantages
of multimedia. Interactive elements can
include: voice command, mouse
manipulation, text entry, touch screen,
video capture of the user, or live
participation (in live presentations).
Considerably low cost
Demo CDs and floppies are inexpensive
More and more companies are using demo
CDs as their free catalogs that they ship to
These catalogs are user friendly and easy
to use, so it takes only a few minutes to
find what you’re looking for.
World Wide Web reaches millions of people
Advertising on the web used to be difficult because of the
people who used the Internet.
Most were anti-business people who cared about computers
and the Internet that could not be bought, sold, or "infected"
by different types of advertising.
The Internet has become the fastest growing advertising
Millions of different audiences to reach on Websites
Number of advertiser sites on the Internet World Wide Web is
fifty times greater than it was two years ago.
WHO ADVERTISES ON
All the companies that can see the necessity in advertising
and promoting their products
It’s hard to find one company that doesn’t have a website or
WHO ARE THEIR
Has access to the Internet
There is basically no limit in the age, race, education, or
INTERNET ADVERTISING IS SEPARATED
INTO TWO CATEGORIES
Company owned Web
Use of popular Web
WHICH IS BEST?
To have both is BEST
If one company doesn’t have a web ad or page, they are
behind every other company
COMMON WEB ADS
Banner ads on popular Web sites.
Electronic magazines and publications
We can read many magazines on the net free of charge.
There is no reason to subscribe for them
Only way for the magazines to survive is to sell space on
their Web sites for advertising.
60% of mags are ADVERTISING
ONLINE CATALOGS &
Have become very attractive for many businesses that are
doing retail sales.
Classified Ads are very attractive: everyday one can get a
fresh information about what’s on sale and where to buy it.
COSTS OF ONLINE
There 24 hours a day, 365 days a year
FUTURE OF ONLINE
Computers will be cheaper
Access to the Internet is freely available
Modern technology makes the Internet fast,
interactive, and attractive.
People will interact with advertising where
they used to watch it.
Advertising will not disappear. It will
change its forms, it will be more and more