Interactive Advertising

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Interactive Advertising

  1. 1. Interactive Advertising
  2. 2. <ul><li>Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. </li></ul>
  3. 4. <ul><li>http://www.youtube.com/watch?v=5wx0GfbC0BA </li></ul>History
  4. 5. <ul><li>Interactive Advertising: uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups </li></ul>
  5. 6. Advantages <ul><li>decreases the losses associated with poorly coordinated advertising </li></ul><ul><li>reduces the difficulties commonly encountered in clearly communicating an advertising message </li></ul><ul><li>helps overcome new product hurdles, such as a consumer rejection. </li></ul>
  6. 7. Disadvantage <ul><li>Requires more participation from users than advertisers </li></ul>
  7. 8. Why Use Interactive Ads <ul><li>Draws people in </li></ul><ul><li>Let’s the customer play with the tools </li></ul><ul><ul><li>Spending more time </li></ul></ul><ul><li>Shows how innovative the company is </li></ul>
  8. 9. How is Interactive Advertising Used <ul><li>Mobile </li></ul><ul><ul><li>Games </li></ul></ul><ul><ul><li>Taking pictures of QR codes </li></ul></ul><ul><li>Online </li></ul><ul><ul><li>YouTube Videos </li></ul></ul><ul><ul><li>Emails </li></ul></ul><ul><li>http://www.myawardshows.com/2011/webby_awards/doritos_late_night_rihanna/ </li></ul><ul><li>http://www.starstowatch.com/samsung3D/English/ </li></ul><ul><li>http://www.youtube.com/watch?v=ru-Qhuog8iw&feature=related </li></ul><ul><li>ALWAYS CHANGING AND EVOLVING! </li></ul>
  9. 10. Types <ul><li>Animated Narratives </li></ul><ul><li>Audio & Video </li></ul><ul><li>Discussion Environments </li></ul><ul><li>Games </li></ul><ul><li>Illustrated Essay </li></ul><ul><li>Polls & Provocations </li></ul><ul><li>Resource Banks </li></ul>
  10. 11. Types <ul><li>Interactive Images </li></ul><ul><li>Interactive Maps </li></ul><ul><li>Interactive Simulations </li></ul><ul><li>Interactive Timelines </li></ul><ul><li>Resource Banks </li></ul>
  11. 12. How Does IA Pull Users In? <ul><li>It's all fun and games! </li></ul><ul><li>Using simple games, IA calls to a user's competitive side </li></ul><ul><li>Movement and color add to the pull </li></ul><ul><li>Engage the user, don't just sell </li></ul><ul><li>KISS is key! </li></ul><ul><li>VW GTI - Webby Awards Interactive Advertising Winner </li></ul>
  12. 13. What's Next? <ul><li>Mobile devices </li></ul><ul><ul><li>QR codes, integration with traditional media </li></ul></ul><ul><li>On-the-spot </li></ul><ul><ul><li>Yelp! </li></ul></ul><ul><li>3D </li></ul><ul><ul><li>Becoming more popular, it's bound to happen! </li></ul></ul>
  13. 14. Questions?

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