PRESENTED BY –
MBA , DMS ,PONDICHERRY UNIVERSITY
In the forthcoming slides we will
come across different types of
online advertising .
1. BANNER ADS
Banner advertising was the first kind of
advertising ever done on the NET . A
banner can highlight your product /service
/offer . Banner spaces are usually sold by
impressions ,or banner views , but it is
sometimes sold by click-thru ,when you
pay only when the user clicks on the
2 . TEXT ADS
Advertisements displayed as simple ,text –based
hyperlinks are known as text ads . As their name
suggests ,text ads they do not include graphic
images . Text ads are sold on non-search websites
, or a publisher’s own ad servers .
3. DISPLAY ADS
Display ads use eye-catching visuals to quickly
grab , catch the attention of website visitors
browsing the pages on which they are featured
Display ads are sold on non-search websites
and can be served either by individual
websites , or a publisher’s own ad servers.
5 . FLASH/DHTML ADS
Ads may be animated display ads in more
traditional shapes & sizes , or , as of late , they
can be sophisticated ads that function similar
to pop-up ads but with much deeper
integration into the overall design of the site.
6 . INTERSTITIAL ADS
Interstitial ads appear between web pages that
the user requests . Interstitial ads load in the
background and do not interrupt the users
immediate browsing experience , they are a
preferred method of delivering ads with rich
media ,streaming video, and/or large graphics.
7 . VIDEO ADS
With the popularity of online video watching ,
video ads have become a viable means of
distributing rich advertising content. Major
search properties like Google (through Youtube)
, MSN , yahoo, and AOL all offer advertising on
their video websites .
8 . EMAIL ADS
Ads that are distributed by a publisher through
e-mail blasts to opt-in audiences are known as
email –ads . Advertisers can individually sponsor
a publisher’s email newsletter or they can
purchase classified ad space .
9. ON-SITE SPONSORSHIPS
On site sponsorships are ads (typically just a
company’s logo) that can be bought on
individual websites. Sponsorship ads typically
appear in an area on the website reserved for
sponsors and often noted as such .
10 . ADVERTORIALS
Advertisements in editorial form that appear to
contain objectively-written opinions are known
as paid editorial ads, or “ Advertorials”.
11 . FLOATING ADS
These ads appear when you first go to a
webpage , and they “float” over the page for
5 to 30 secs. While they are on the screen ,
they obscure your view of the page you are
trying to read , and they often block mouse
input as well .
12 . UNICAST ADS
A unicast ad is basically a tv commercial that
run in the browser window. It has enriched
audio/video content . The ads can last
anywhere from 10 to 30 secs. These ads have
similar branding power as a TV commercial.
However, a unicast ad offers something that TV
ads cannot – the ability to click on the ad for
more information .
13 . TAKEOVER ADS
Viewers visiting the website will see a large ad
when they first come , and then the continuity is
maintained by reiterating the same message
throughout the site in the form of banners , side
bars or buttons .
15 . PAY-PER CLICK
Pay per click – a popular advertising technique
on the internet . These are usually placed close
to search results , where an advertiser pays a
particular amount to visitors who click on these
links or banners and land on the advertiser’s
web page .
One of the advantages of internet advertising
that cost money is that it tends to better
advertising and easier to put up for you . PPC is
the most popular and as long as you pick very
targeted keywords to bid on you will be able to
get a lot of traffic for a very small price .