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2. Corporate Image Strategy
Interested in consumer feedback
Building a sense of customer
ownership
Variety of communication
avenues
Present image of
Quality
Healthy options
Value conscience
Convenience

3. Distribution Strategy
The main partner in the B2B
distribution strategy are the franchises.
Expansion and continued management
of own ingredient supply chain
Customers receive product via
Delivered by Domino’s driver
Pick up

4. Integration
Television ad will drive
customers online and to
Other forms of media which
will
solidify and support the
message by extending reach.

5. Advertising Design