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Presentation on the use of multiple access devices. The growing range of devices that will support web access and where everything eventually becomes a PC. First Presented after Tommorows World Coverage, in January 2000.

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  1. 1. “ Do you know what works and what doesn’t in online commerce?”
  2. 2. Agenda <ul><li>Objectives </li></ul><ul><li>The scope of e-commerce </li></ul><ul><li>What is MAD </li></ul><ul><li>Closer look at some devices </li></ul><ul><li>The future of MAD </li></ul><ul><li>Planning for MAD </li></ul><ul><li>Case Study - Online Voting </li></ul><ul><li>MAD Architecture </li></ul><ul><li>Summary </li></ul>
  3. 3. Objectives <ul><li>Interactive, interesting and fun presentation </li></ul><ul><li>Good understanding of planning and delivering MAD </li></ul><ul><li>Show that MAD is not that far away </li></ul>
  4. 4. Scope of E-Commerce
  5. 5. What is MAD Multiple Access Devices MAD is about developing a strategy for creating profitable relationships with customers via electronic interactions
  6. 6. The future is MAD
  7. 7. IDC Forecast <ul><li>Installed Base share by Device Type (2004) </li></ul><ul><li>Internet Gaming Devices (e.g. Dreamcast) - 31.5% </li></ul><ul><li>NetTVs (e.g. OpenTV, Liberate) - 29.9% </li></ul><ul><li>Internet handheld devices (e.g. Palm, Nokia) - 24.7% </li></ul><ul><li>Email terminals - 4.8% </li></ul><ul><li>Web Terminals - 4.5% </li></ul><ul><li>Internet Screenphones (e.g. Alcatel WebPhone) - 3.9% </li></ul><ul><li>Other (e.g. Clarion AutoPC) - 0.7% </li></ul>
  8. 8. Personal Computer
  9. 9. Kiosk
  10. 10. Games Consoles
  11. 11. Desktop Phone
  12. 12. Personal Digital Assistant (PDA)
  13. 13. Mobile Phones
  14. 14. Interactive TV – Set Top Box
  15. 15. Interactive TV – SKY / Open
  16. 16. Interactive TV – Telewest /Liberate
  17. 17. Other MAD Stuff
  18. 18. Profiling Devices <ul><li>End user perspective </li></ul><ul><li>Device capability perspective </li></ul><ul><li>Technology architecture </li></ul>
  19. 19. End User <ul><li>User type </li></ul><ul><li>Usage type </li></ul><ul><li>User experience </li></ul><ul><li>Usability </li></ul>
  20. 20. Device Capability <ul><li>Device / screen size </li></ul><ul><li>Browser features </li></ul><ul><li>Add –ons (peripherals) </li></ul><ul><li>Built in applications </li></ul><ul><li>Processor / Memory </li></ul><ul><li>Bandwidth </li></ul>
  21. 21. Technology Architecture <ul><li>Gateway </li></ul><ul><li>Bandwidth network </li></ul><ul><li>Content format </li></ul><ul><li>Security </li></ul><ul><li>Session management </li></ul>
  22. 22. Device Roadmap Single Function Multi Function Device Collaboration Componentisation
  23. 23. Planning for MAD <ul><li>Focus on a “rich media experience” then… </li></ul><ul><li>Why </li></ul><ul><li>When </li></ul><ul><li>Who for </li></ul><ul><li>Where used from </li></ul><ul><li>What product/service </li></ul><ul><li>Which device </li></ul>WWW.WWW
  24. 24. Focus on rich media experience Text Pictures Simple Animation Sound & Video Virtual Reality Processing Power Bandwidth Speed Rich Media Evolution
  25. 25. Why – start a MAD project <ul><li>Cost reduction </li></ul><ul><ul><li>Reduce cost per transaction </li></ul></ul><ul><li>Retention </li></ul><ul><ul><li>Value added service, give customer choice </li></ul></ul><ul><ul><li>Improve access to products/service </li></ul></ul><ul><li>Differentiation </li></ul><ul><ul><li>Offer something different than competition </li></ul></ul><ul><li>R&D </li></ul><ul><ul><li>Learn about device or MAD </li></ul></ul>
  26. 26. When – start with a device <ul><li>Innovator </li></ul><ul><ul><li>Pilot </li></ul></ul><ul><ul><li>Implementation experience </li></ul></ul><ul><li>Early Adopter </li></ul><ul><ul><li>Full launch </li></ul></ul><ul><ul><li>First mover advantage </li></ul></ul><ul><li>Fast Follower </li></ul><ul><ul><li>Learn from others mistakes </li></ul></ul><ul><ul><li>Lower risk of failure </li></ul></ul>
  27. 27. Who – is the user <ul><li>Consumer </li></ul><ul><ul><li>Lifestage – teenager, housewife, employee </li></ul></ul><ul><ul><li>Lifestyle - sports fan, shopper, </li></ul></ul><ul><li>Business </li></ul><ul><ul><li>Size - SME, Corporate, Global </li></ul></ul><ul><ul><li>Segment - Banking, Retail, Leisure </li></ul></ul><ul><li>Community </li></ul><ul><ul><li>Commercial Loyalty clubs </li></ul></ul><ul><ul><li>Non-commercial Charities, clubs </li></ul></ul>
  28. 28. Where – used from Home High St Mobile Workplace PC iDTV Games console Kiosk ATM POS PC – Web cafe PC iDTV Webpad / Laptops PDA Mobile phone In Car Computing In flight Computing Home appliance Web-fridge IP Phones Vending Machines
  29. 29. What – product or service <ul><li>Convenience </li></ul><ul><ul><li>Appropriateness </li></ul></ul><ul><ul><li>Location </li></ul></ul><ul><li>User experience </li></ul><ul><ul><li>Rich Media </li></ul></ul><ul><ul><li>“ Browse time” </li></ul></ul><ul><li>Information Quality </li></ul><ul><ul><li>Depth of information </li></ul></ul><ul><ul><li>Quality of information </li></ul></ul><ul><ul><li>Interactivity </li></ul></ul>
  30. 30. Which - device <ul><li>Size of audience </li></ul><ul><li>Capability </li></ul><ul><li>Cost </li></ul><ul><li>Product / Service </li></ul>
  32. 32. MAD The world is going MAD (multiple access devices). No more talking - Entranet has delivered on this promise.
  33. 33. Online Voting Sun Microsystems asked Entranet to devise a solution for online voting. Entranet had to overcome major technical hurdles, the most problematic of which was to design a central server that could manage all kinds of different devices, all employing different technical specifications.
  34. 34. Online Voting (cont.) The system allows citizens to vote in elections via PC, WAP mobile phone, digital television, Palm Pilot, public kiosk, Alcatel telephone, and even a Dreamcast machine. The press loved it… Link to Tomorrow’s World
  35. 35. Entranet’s Architecture for MAD Web Browser Web Server eFS Server Servlet/Router Java Applet eFS Key Server DB Business Apps INTEGRATION WAP Gateway iDTV Provider Business Services Web Server Servlet/Router Web Server Servlet/Router SMS Gateway Tech. Services Bank Insurance Investment eFS Content Provision Entranet Server Pages XML Transformer (XSL) Content Management Process Management Information Analysis Contact Management Security Knowledge Management Transaction Management Security Load Balancing Systems Management Auditing Config. Management
  36. 36. iDTV Architecture Web Server IIS/Apache/Netscape eFS Server(s) Servlet/Router eFS and Legacy core systems Telewest Liberate - HTML/JavaScript C&W NTL JavaTV Future DVB-MHP eFS Content Provision XSL Style Sheets Entranet Server Pages XML Content OpenTV Open (Sky Digital) PowerTV
  37. 37. Summary <ul><li>MAD is here to stay </li></ul><ul><li>MAD is complex – you need a plan </li></ul><ul><li>MAD is hard – you need a architecture </li></ul><ul><li>The focus of MAD should be your customer </li></ul>
  38. 38. Thank you ! Dharmesh Mistry Chief Technology Officer, Entranet [email_address]