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“ Do you know what works and what  doesn’t in online commerce?”
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object]
Scope of E-Commerce
What is MAD Multiple Access Devices MAD is about developing a strategy for creating profitable relationships with  customers via electronic interactions
The future is MAD
IDC Forecast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Computer
Kiosk
Games Consoles
Desktop Phone
Personal Digital Assistant (PDA)
Mobile Phones
Interactive TV – Set Top Box
Interactive TV – SKY / Open
Interactive TV – Telewest /Liberate
Other MAD Stuff
Profiling Devices ,[object Object],[object Object],[object Object]
End User ,[object Object],[object Object],[object Object],[object Object]
Device Capability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technology Architecture ,[object Object],[object Object],[object Object],[object Object],[object Object]
Device Roadmap Single Function Multi Function Device Collaboration Componentisation
Planning for MAD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WWW.WWW
Focus on rich media experience Text Pictures Simple  Animation Sound & Video Virtual Reality Processing Power Bandwidth Speed Rich Media Evolution
Why – start a MAD project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When – start with a device ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who – is the user ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where – used from Home High St Mobile Workplace PC iDTV Games  console Kiosk ATM POS PC –  Web cafe PC iDTV Webpad / Laptops PDA Mobile phone In Car Computing In flight Computing Home appliance Web-fridge IP Phones Vending Machines
What – product or service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Which - device ,[object Object],[object Object],[object Object],[object Object]
Which Device – Fit for purpose INFORM ATTRACT SELL SERVICE COLLABORATE iDTV iDTV iDTV PC PC PC PC PC Mobile / PDA KIOSK KIOSK PDA Mobile / PDA
MAD The world is going MAD (multiple access devices). No more talking - Entranet has delivered  on this promise.
Online Voting Sun Microsystems asked Entranet to devise a solution for online voting.  Entranet had to overcome major technical hurdles, the most problematic of which was to design a central server that could manage all kinds of different devices, all employing different technical specifications.
Online Voting (cont.) The system allows citizens to  vote in elections via PC, WAP mobile phone, digital television, Palm Pilot, public kiosk, Alcatel telephone, and even a Dreamcast machine. The press loved it…  Link to Tomorrow’s World
Entranet’s Architecture for MAD Web Browser Web  Server eFS Server Servlet/Router Java Applet eFS Key Server DB Business Apps INTEGRATION WAP Gateway iDTV Provider Business Services Web  Server Servlet/Router Web  Server Servlet/Router SMS Gateway Tech. Services Bank Insurance Investment eFS Content Provision Entranet Server Pages XML Transformer (XSL) Content Management Process Management Information Analysis Contact Management Security Knowledge Management Transaction Management Security Load Balancing Systems Management Auditing Config. Management
iDTV Architecture Web Server IIS/Apache/Netscape eFS Server(s) Servlet/Router eFS and Legacy core systems Telewest Liberate - HTML/JavaScript C&W NTL JavaTV Future DVB-MHP eFS Content Provision XSL Style Sheets Entranet Server Pages XML Content OpenTV Open  (Sky Digital) PowerTV
Summary ,[object Object],[object Object],[object Object],[object Object]
Thank you ! Dharmesh Mistry Chief Technology Officer, Entranet [email_address]

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Mad2

  • 1. “ Do you know what works and what doesn’t in online commerce?”
  • 2.
  • 3.
  • 5. What is MAD Multiple Access Devices MAD is about developing a strategy for creating profitable relationships with customers via electronic interactions
  • 7.
  • 14. Interactive TV – Set Top Box
  • 15. Interactive TV – SKY / Open
  • 16. Interactive TV – Telewest /Liberate
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Device Roadmap Single Function Multi Function Device Collaboration Componentisation
  • 23.
  • 24. Focus on rich media experience Text Pictures Simple Animation Sound & Video Virtual Reality Processing Power Bandwidth Speed Rich Media Evolution
  • 25.
  • 26.
  • 27.
  • 28. Where – used from Home High St Mobile Workplace PC iDTV Games console Kiosk ATM POS PC – Web cafe PC iDTV Webpad / Laptops PDA Mobile phone In Car Computing In flight Computing Home appliance Web-fridge IP Phones Vending Machines
  • 29.
  • 30.
  • 31. Which Device – Fit for purpose INFORM ATTRACT SELL SERVICE COLLABORATE iDTV iDTV iDTV PC PC PC PC PC Mobile / PDA KIOSK KIOSK PDA Mobile / PDA
  • 32. MAD The world is going MAD (multiple access devices). No more talking - Entranet has delivered on this promise.
  • 33. Online Voting Sun Microsystems asked Entranet to devise a solution for online voting. Entranet had to overcome major technical hurdles, the most problematic of which was to design a central server that could manage all kinds of different devices, all employing different technical specifications.
  • 34. Online Voting (cont.) The system allows citizens to vote in elections via PC, WAP mobile phone, digital television, Palm Pilot, public kiosk, Alcatel telephone, and even a Dreamcast machine. The press loved it… Link to Tomorrow’s World
  • 35. Entranet’s Architecture for MAD Web Browser Web Server eFS Server Servlet/Router Java Applet eFS Key Server DB Business Apps INTEGRATION WAP Gateway iDTV Provider Business Services Web Server Servlet/Router Web Server Servlet/Router SMS Gateway Tech. Services Bank Insurance Investment eFS Content Provision Entranet Server Pages XML Transformer (XSL) Content Management Process Management Information Analysis Contact Management Security Knowledge Management Transaction Management Security Load Balancing Systems Management Auditing Config. Management
  • 36. iDTV Architecture Web Server IIS/Apache/Netscape eFS Server(s) Servlet/Router eFS and Legacy core systems Telewest Liberate - HTML/JavaScript C&W NTL JavaTV Future DVB-MHP eFS Content Provision XSL Style Sheets Entranet Server Pages XML Content OpenTV Open (Sky Digital) PowerTV
  • 37.
  • 38. Thank you ! Dharmesh Mistry Chief Technology Officer, Entranet [email_address]