The STEEP Forces Driving Cloud Computing for CSA IT

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The STEEP Forces Driving Cloud Computing for CSA IT

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The STEEP Forces Driving Cloud Computing for CSA IT

  1. 1. Up The STEEP Forces Driving Cloud Computing a Presentation for: by Craig Rispin, Business Futurist S T E E P
  2. 2. Up The STEEP Forces Driving Cloud Computing S T E E P
  3. 3. Up The STEEP Forces Driving Cloud Computing Social Technological Economic Environmental Political & Legal F O R C E S
  4. 4. Up What is Cloud Computing?
  5. 5. Up
  6. 6. Up
  7. 7. Up “Cloud Computing isn’t really about technology - it’s really about thinking of IT in a whole new way.”
  8. 8. The  IT  Industry  is  now  in  a  huge  paradigm  shi4   where   companies   will   move   from   expensive   IT   professional  staff  and  infrastructure,  to  smaller   IT   staffs   and   ge<ng   their   services   across   the   Internet   from   large   providers   like   Microso4,   Google,  etc.  This  is  called  “cloud  compuBng. THE PREMISE
  9. 9. ENERGY
  10. 10. ENERGY
  11. 11. ENERGY
  12. 12. HOW WILL THIS WORK? •  Simplified  worksta1ons •  Less  Hardware •  Less  So5ware •  Internet  will  host  programs •  Can  lease  hardware •  Less  In-­‐House  IT
  13. 13. COMPUTERS
  14. 14. COMPUTERS
  15. 15. NO BOTTLENECKS “When   the   network   becomes   as   fast   as   the   processor,  the  computer  hollows  out  and  spreads   across  the  network.” -­‐Eric  Schmidt,  1993
  16. 16. • Low  cost-­‐of-­‐ownership  and  cost  predictability   • Immediate  deployment   • Scale  up  or  down  as  needed,  with  no  risk   • Any1me,  anywhere  access  to  informa1on   • Business-­‐class  messaging  and  collabora1on   • Secure  and  reliable  performance  for  the  highest  produc1vity • Keep  up  with  technology  with  no  change  in  price • They  perform  the  backups  and  restores • Less  energy  consump1on PROS
  17. 17. • Lack  of  control • Rely  on  others • Rely  on  bandwidth • Lack  of  flexibility • Response  1me  for  issues CONS
  18. 18. Up The STEEP Forces Driving Cloud Computing Adoption Social Technological Economic Environmental Political & Legal F O R C E S
  19. 19. Up Social Forces - Consumer
  20. 20. Up The Connected Generation - Social Forces - Consumer
  21. 21. Up The Connected Generation - Social Forces - Consumer Living in the Cloud
  22. 22. Up The Connected Generation - Social Forces - Consumer Living in the Cloud
  23. 23. Up Social Forces - Consumer
  24. 24. Up Social Forces - Consumer
  25. 25. Up Social Forces - Consumer
  26. 26. Up Social Forces - Business
  27. 27. Up Social Forces - Business Emerging Technologies Priority Matrix 2010 benefit years to mainstream adoption less than 2 years 2 to 5 years 5 to 10 years more than 10 years transformational Cloud Computing Cloud/Web Platforms Media Tablet 3D Printing Context Delivery Architecture Extreme Transaction Processing Autonomous Vehicles Human Augmentation Mobile Robots Terahertz Waves high Mobile Application Stores Predictive Analytics Activity Streams E-Book Readers Electronic Paper Interactive TV Internet Micropayment Systems Location-Aware Applications Private Cloud Computing Social Analytics Augmented Reality Internet TV Virtual Assistants Wireless Power Mesh Networks: Sensor moderate Consumer-Generated Media Pen-Centric Tablet PCs 3D Flat-Panel TVs and Displays Biometric Authentication Methods Gesture Recognition Idea Management Microblogging Speech Recognition Video Telepresence 4G Standard Public Virtual Worlds Speech-to-Speech Translation Video Search Computer-Brain Interface low Tangible User Interfaces
  28. 28. Up Social Forces - Business Emerging Technologies Priority Matrix 2010 benefit years to mainstream adoption less than 2 years 2 to 5 years 5 to 10 years more than 10 years transformational Cloud Computing Cloud/Web Platforms Media Tablet 3D Printing Context Delivery Architecture Extreme Transaction Processing Autonomous Vehicles Human Augmentation Mobile Robots Terahertz Waves high Mobile Application Stores Predictive Analytics Activity Streams E-Book Readers Electronic Paper Interactive TV Internet Micropayment Systems Location-Aware Applications Private Cloud Computing Social Analytics Augmented Reality Internet TV Virtual Assistants Wireless Power Mesh Networks: Sensor moderate Consumer-Generated Media Pen-Centric Tablet PCs 3D Flat-Panel TVs and Displays Biometric Authentication Methods Gesture Recognition Idea Management Microblogging Speech Recognition Video Telepresence 4G Standard Public Virtual Worlds Speech-to-Speech Translation Video Search Computer-Brain Interface low Tangible User Interfaces
  29. 29. Up Social Forces - Business Emerging Technologies Priority Matrix 2010 benefit years to mainstream adoption less than 2 years 2 to 5 years 5 to 10 years more than 10 years transformational Cloud Computing Cloud/Web Platforms Media Tablet 3D Printing Context Delivery Architecture Extreme Transaction Processing Autonomous Vehicles Human Augmentation Mobile Robots Terahertz Waves high Mobile Application Stores Predictive Analytics Activity Streams E-Book Readers Electronic Paper Interactive TV Internet Micropayment Systems Location-Aware Applications Private Cloud Computing Social Analytics Augmented Reality Internet TV Virtual Assistants Wireless Power Mesh Networks: Sensor moderate Consumer-Generated Media Pen-Centric Tablet PCs 3D Flat-Panel TVs and Displays Biometric Authentication Methods Gesture Recognition Idea Management Microblogging Speech Recognition Video Telepresence 4G Standard Public Virtual Worlds Speech-to-Speech Translation Video Search Computer-Brain Interface low Tangible User Interfaces Gartner states that Cloud computing is "changing the way the IT industry looks at user and vendor relationships."
  30. 30. Up Technological Forces
  31. 31. Up Technological Forces Processors
  32. 32. Up Technological Forces Storage Processors
  33. 33. Up Technological Forces Bandwidth Storage Processors
  34. 34. Up Technological Forces Bandwidth Storage Processors Services/Apps
  35. 35. Up Technological Forces
  36. 36. Up The $110 PC
  37. 37. Up Technological Forces - Storage
  38. 38. Up Technological Forces We’ve Come Full Circle
  39. 39. Up Technological Forces Mainframes We’ve Come Full Circle
  40. 40. Up Technological Forces Mainframes Minicomputers We’ve Come Full Circle
  41. 41. Up Technological Forces Mainframes Minicomputers Workstations We’ve Come Full Circle
  42. 42. Up Technological Forces Mainframes Minicomputers Workstations PC’s We’ve Come Full Circle
  43. 43. Up Technological Forces Mainframes Minicomputers Workstations PC’s Client/Server We’ve Come Full Circle
  44. 44. Up Technological Forces Mainframes Minicomputers Workstations PC’s Client/Server Internet We’ve Come Full Circle
  45. 45. Up Technological Forces Mainframes Minicomputers Workstations PC’s Client/Server Internet Mobile Computing We’ve Come Full Circle
  46. 46. Up Technological Forces Mainframes Minicomputers Workstations PC’s Client/Server Internet Mobile Computing Smart Phones We’ve Come Full Circle
  47. 47. Up Technological Forces Mainframes Minicomputers Workstations PC’s Client/Server Internet Mobile Computing Cloud Computing Smart Phones We’ve Come Full Circle
  48. 48. Up 20 40 60 80 100 Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch Subscribers(MM) iPhone + iTouch NTT docomo i-mode AOL Netscape 7 iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch !"#$%&'()*&+,-+./0-$/+&12#2&3"#&242052-5$&-$6"/$&789%:;<&!$#+.2=$&,+$/+&50>0#$1&#"&?@&"35AB&C"/D23&@#235$A&E$+$2/.F&$+#0>2#$+& GHICC&3$#-""J+&F24$&+F0==$1&03&60/+#&KI&L,2/#$/+&+03.$&52,3.F&MKINIOPB&@",/.$%&7">=23A&E$="/#+&Q&C"/D23&@#235$A&E$+$2/.FB Desktop Internet AOL* v 2.0 Launched 9/94 Mobile Internet NTT docomo i-mode Launched 6/99 Mobile Internet iPhone + iTouch Launched 6/07 ~85MM ~31MM ~8MM Desktop Internet Netscape* Launched 12/94 ~18MM Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge
  49. 49. Up 20 40 60 80 100 Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch Subscribers(MM) iPhone + iTouch NTT docomo i-mode AOL Netscape 7 iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch !"#$%&'()*&+,-+./0-$/+&12#2&3"#&242052-5$&-$6"/$&789%:;<&!$#+.2=$&,+$/+&50>0#$1&#"&?@&"35AB&C"/D23&@#235$A&E$+$2/.F&$+#0>2#$+& GHICC&3$#-""J+&F24$&+F0==$1&03&60/+#&KI&L,2/#$/+&+03.$&52,3.F&MKINIOPB&@",/.$%&7">=23A&E$="/#+&Q&C"/D23&@#235$A&E$+$2/.FB Desktop Internet AOL* v 2.0 Launched 9/94 Mobile Internet NTT docomo i-mode Launched 6/99 Mobile Internet iPhone + iTouch Launched 6/07 ~85MM ~31MM ~8MM Desktop Internet Netscape* Launched 12/94 ~18MM Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge
  50. 50. Up 20 40 60 80 100 Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch Subscribers(MM) iPhone + iTouch NTT docomo i-mode AOL Netscape 7 iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch !"#$%&'()*&+,-+./0-$/+&12#2&3"#&242052-5$&-$6"/$&789%:;<&!$#+.2=$&,+$/+&50>0#$1&#"&?@&"35AB&C"/D23&@#235$A&E$+$2/.F&$+#0>2#$+& GHICC&3$#-""J+&F24$&+F0==$1&03&60/+#&KI&L,2/#$/+&+03.$&52,3.F&MKINIOPB&@",/.$%&7">=23A&E$="/#+&Q&C"/D23&@#235$A&E$+$2/.FB Desktop Internet AOL* v 2.0 Launched 9/94 Mobile Internet NTT docomo i-mode Launched 6/99 Mobile Internet iPhone + iTouch Launched 6/07 ~85MM ~31MM ~8MM Desktop Internet Netscape* Launched 12/94 ~18MM Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge
  51. 51. Up 20 40 60 80 100 Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19 Quarters Since Launch Subscribers(MM) iPhone + iTouch NTT docomo i-mode AOL Netscape 7 iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users First 20 Quarters Since Launch !"#$%&'()*&+,-+./0-$/+&12#2&3"#&242052-5$&-$6"/$&789%:;<&!$#+.2=$&,+$/+&50>0#$1&#"&?@&"35AB&C"/D23&@#235$A&E$+$2/.F&$+#0>2#$+& GHICC&3$#-""J+&F24$&+F0==$1&03&60/+#&KI&L,2/#$/+&+03.$&52,3.F&MKINIOPB&@",/.$%&7">=23A&E$="/#+&Q&C"/D23&@#235$A&E$+$2/.FB Desktop Internet AOL* v 2.0 Launched 9/94 Mobile Internet NTT docomo i-mode Launched 6/99 Mobile Internet iPhone + iTouch Launched 6/07 ~85MM ~31MM ~8MM Desktop Internet Netscape* Launched 12/94 ~18MM Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge 380M
  52. 52. Up Big Really Soon: Augmented Reality Minority Report 2002 Powerful Displays Tapping into the Cloud
  53. 53. Up Big Really Soon: Augmented Reality Minority Report 2002 Powerful Displays Tapping into the Cloud
  54. 54. Up Big Really Soon: Augmented Reality Minority Report 2002 Powerful Displays Tapping into the Cloud
  55. 55. Up Economic Forces - The GFC
  56. 56. Up Economic Forces - The GFC GFC Drove Driving Cloud Adoption
  57. 57. Up Economic Forces - The GFC GFC Drove Driving Cloud Adoption
  58. 58. Up Economic Forces - The GFC GFC Drove Driving Cloud Adoption “They’re saying that they don’t want to have cap-ex on their books. You need to help me deploy a solution that doesn’t have a large amount of cap-ex on my books. As soon as the CFO sees it, it isn’t going to go anywhere.”
  59. 59. Up Environmental Forces - Power Concerns
  60. 60. Up Environmental Forces - Power Concerns Outdated hardware uses significantly more power and cooling costs.
  61. 61. Up Environmental Forces Growing costs to the environment and the bottom line drives Cloud Computing adoption.
  62. 62. Up Environmental Forces Growing costs to the environment and the bottom line drives Cloud Computing adoption. Forrester Research estimates IT power costs now at 11% of total power costs for organisations. It could quickly reach 22-25%. “At that point CEOs will be asking big questions if they aren’t already. Many companies will be looking to outsource their growing power and cooling costs - driving many to Cloud Computing offerings.”
  63. 63. Up Political & Legal Forces
  64. 64. Up Political & Legal Forces Compliance Gets More Complicated - Which Drives Cloud Computing Adoption
  65. 65. Up Political & Legal Forces Compliance Gets More Complicated - Which Drives Cloud Computing Adoption CaaS (Compliance as a Service) is an area that is just emerging. Telstra is providing one of the first examples of this with Workforce Guardian.
  66. 66. Up Political & Legal Forces Compliance Gets More Complicated - Which Drives Cloud Computing Adoption CaaS (Compliance as a Service) is an area that is just emerging. Telstra is providing one of the first examples of this with Workforce Guardian.
  67. 67. Up In Conclusion
  68. 68. Up In Conclusion STEEP forces are driving adoption of Cloud Computing
  69. 69. Up In Conclusion STEEP forces are driving adoption of Cloud Computing We’re just at the beginning of the market
  70. 70. Up In Conclusion STEEP forces are driving adoption of Cloud Computing We’re just at the beginning of the market Invest in the Cloud to compete in the future
  71. 71. Up The STEEP Forces Driving Cloud Computing Adoption Social Technological Economic Environmental Political F O R C E S

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