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Business to Consumer E-Commerce

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Business to Consumer E-Commerce

  1. 1. E-everything……..
  2. 2. Electronic Commerce <ul><ul><li>Buying and Selling over a network </li></ul></ul><ul><ul><li>Business Strategy </li></ul></ul><ul><ul><li>Relies </li></ul></ul><ul><ul><ul><li>Global Communications Infrastructure </li></ul></ul></ul><ul><ul><ul><li>Secure Payment System </li></ul></ul></ul><ul><ul><ul><li>Multimedia Publishing Infrastructure </li></ul></ul></ul><ul><ul><ul><li>Social Acceptance </li></ul></ul></ul>A company's homepage is its face to the world and the starting point for most user visits. Improving your homepage multiplies the entire website's business value.
  3. 3. Electronic Commerce <ul><li>Business to Consumer (B-to-C,B2C) </li></ul><ul><ul><li>Home Shopping, Banking </li></ul></ul><ul><li>Business to Business (B-to-B,B2B) </li></ul><ul><ul><li>Information gathering, financial information, supply chain </li></ul></ul><ul><li>Consumer to Consumer (C-toC, C2C) </li></ul><ul><ul><li>Auction </li></ul></ul><ul><li>Business to Employee (B-to-E, B2E) </li></ul><ul><ul><li>Intranet </li></ul></ul>
  4. 4. E-business terms Clicks and Mortar Bricks and Mortar
  5. 5. <ul><li>Primarily through desktop computers </li></ul><ul><li>Wirelessly using handheld Web-enabled devices </li></ul>How are E-commerce transactions conducted? M-commerce Mobile commerce E-commerce that takes place using mobile devices
  6. 6. <ul><li>Sale of goods & services to the general public </li></ul><ul><li>Disintermediation </li></ul><ul><li>Personalize offerings to a consumer’s profile </li></ul><ul><li>Target Advertising </li></ul>Business Models B2C (Business to Consumer)
  7. 7. Business Models C2C (Consumer to Consumer) <ul><li>Consists of individuals using the Internet to sell products and services directly to other individuals </li></ul><ul><li>An online auction is similar to negotiating, in which one consumer auctions goods to other consumers </li></ul><ul><li>eBay is a popular online auction </li></ul>
  8. 8. Business Models B2B (Business to Business) <ul><li>Most common & major form of e-commerce </li></ul><ul><li>Businesses selling to businesses </li></ul><ul><li>Relaying info across the supply chain </li></ul><ul><li>Direct integration of data into back office systems </li></ul><ul><li>4 types - Vendor (E-procurement sites), brokerage, service, infomediary </li></ul>
  9. 9. Business Models B-2-E (Business to Employee) <ul><li>The use of intranet technology to handle activities that take place within a business </li></ul><ul><li>Also called intrabusiness e-commerce </li></ul><ul><li>Increases profits by reducing expenses within a company </li></ul>intranet An internal network that uses Internet technologies
  10. 10. Business Models P2P (Peer to Peer) <ul><li>A form of e-commerce that enables users with the same networking software to connect to each other’s hard disks and exchange files directly </li></ul><ul><li>A consumer can pay another consumer to copy a file </li></ul><ul><li>Music Sharing </li></ul>
  11. 11. Advantages of doing business on the Internet <ul><li>Global market – 24 hours a day </li></ul><ul><li>Access to multiple suppliers and prices </li></ul><ul><li>Information available immediately – short turnaround time </li></ul><ul><li>Reduce Middleman Costs, direct buying / selling </li></ul><ul><li>Distribution costs are reduced </li></ul><ul><li>Can places orders from anywhere </li></ul><ul><li>Easier to comparison shop </li></ul><ul><li>Immediate feedback </li></ul><ul><li>FAQ </li></ul>
  12. 12. E-Commerce Revenue Streams <ul><li>The method a business uses to generate income </li></ul><ul><li>A single Web site may use more than one method of generating revenue </li></ul>direct sales of a product or service electronic software distribution software rentals advertising subscriptions Web hosting online storage services Internet access
  13. 13. <ul><li>What is a secure server? </li></ul><ul><li>Prevents access to the system by unauthorized users </li></ul><ul><li>Often used for transaction services where credit card information is entered </li></ul><ul><li>Data is encrypted over network </li></ul>Secure sites have URLs that begin with https:// instead of http://
  14. 14. Consumer Concerns <ul><li>A recent poll of Americans Found that </li></ul><ul><ul><li>13% had no fears about E-Commerce </li></ul></ul><ul><ul><li>53% had concerns of privacy and security </li></ul></ul><ul><ul><li>20% cited the inability to inspect products closely over the Internet </li></ul></ul><ul><ul><li>3% do not like to wait for delivery </li></ul></ul>
  15. 15. What is great design? <ul><li>Company, product or service and the customer </li></ul><ul><li>Understanding “why they have come” (target audience) </li></ul><ul><li>Usability (user friendly experience) </li></ul><ul><ul><li>Effective, efficient </li></ul></ul><ul><li>Knowing how to place content, links in their proper location </li></ul>
  16. 16. Common Questions <ul><li>What do I need to do to start an E-Commerce Site </li></ul><ul><ul><li>Product/Service </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><li>Can I do it myself? </li></ul><ul><ul><li>Depends on scope </li></ul></ul><ul><ul><li>Enterprise computing, Virtual Hosting, Simplified E-Commerce (yahoo, veriostores </li></ul></ul><ul><ul><li>How do I accept payments by credit card </li></ul></ul><ul><ul><li>Secure collection </li></ul></ul><ul><ul><li>Process transactions </li></ul></ul><ul><ul><li>Merchant Account </li></ul></ul>
  17. 17. <ul><li>What will it cost </li></ul><ul><ul><li>Cost of running the site </li></ul></ul><ul><ul><li>Processing Payments </li></ul></ul><ul><li>Must I accept Credit Cards </li></ul><ul><ul><li>Generally “YES” </li></ul></ul><ul><ul><li>Low volume sites have other options </li></ul></ul><ul><li>How do I attract customers? </li></ul><ul><ul><li>That’s tough </li></ul></ul><ul><ul><li>Search engines, banner ads, various advertising </li></ul></ul>
  18. 18. Case Study – IBM Not minding its own e-business <ul><li>10 week Re-design Effort </li></ul><ul><ul><li>Reviewed 1 million web pages </li></ul></ul><ul><ul><li>100 employees </li></ul></ul><ul><ul><li>Cost in the millions </li></ul></ul><ul><li>Use of Help feature decreased 84% </li></ul><ul><li>Sales increased 400 % </li></ul><ul><li>Information Architecture </li></ul><ul><li>Graphic Design </li></ul><ul><li>Word design and photographs for each page </li></ul>
  19. 19. IBMs Experience <ul><li>Cohesion </li></ul><ul><ul><li>PC section, Software section, catalog site </li></ul></ul><ul><ul><li>Differences in information architecture, inconsistent search results </li></ul></ul><ul><li>Team: Programming, Information Technology, Marketing </li></ul><ul><li>Developed a standard design interface </li></ul><ul><li>Usability </li></ul>
  20. 20. Common Customer Complaints <ul><li>Shoddy search engines </li></ul><ul><li>Odd navigation schemes </li></ul><ul><li>Long pages to download </li></ul>
  21. 21. <ul><li>Top Design Mistakes </li></ul><ul><ul><li>Annoying animation introductions </li></ul></ul><ul><ul><li>Distracting pages </li></ul></ul><ul><ul><li>No Price Information </li></ul></ul><ul><ul><li>Inflexible Search Engines </li></ul></ul><ul><ul><li>Horizontal Scrolling </li></ul></ul><ul><ul><li>Blocks of boring text </li></ul></ul><ul><ul><li>Infrequent questions in FAQ </li></ul></ul><ul><ul><li>Collecting E-mail addresses without a privacy statement </li></ul></ul><ul><ul><li>URLs over 75 characters </li></ul></ul><ul><ul><li>Mail to links in unexpected locations </li></ul></ul>
  22. 22. E-Commerce Sites <ul><li>Establish the organization as an expert </li></ul><ul><li>Evaluate your on-line competition </li></ul><ul><li>Differentiate yourself from the competition </li></ul><ul><li>Usable Site (easy to navigate) </li></ul><ul><li>Site should convey the brand </li></ul><ul><li>Provide comprehensive product and service </li></ul><ul><li>Information </li></ul>
  23. 23. Limitations of the WWW <ul><li>Bandwidth or data capacity </li></ul><ul><li>Comfort Factor </li></ul><ul><li>Security </li></ul><ul><li>Privacy </li></ul><ul><ul><li>SSL (Secure Socket Layer) </li></ul></ul><ul><ul><li>RSA (Ron Rivest, Adi Shamir and Leonard Adelman) </li></ul></ul><ul><ul><li>Digital Cerficate </li></ul></ul>

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