VotaVox is a platform that collects public opinion data through voting on various topics. Users can vote, analyze results, and share votes via social media. Decision makers and advertisers can access the rich data collected to understand constituent values and target communications and ads. Media partners can embed the voting widget on their sites to drive engagement and access the valuable user data.

1. Dedicated to
delivering
public opinion
to people
in power

2. What is VotaVox?
• VotaVox delivers public opinion to people in power
• Voting Platform: distributed, simple, wiki
• Data Visualization Tool: engaging, interactive, fun
• Collected Data: rich, informative, powerful
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3. How does VotaVox work?
• People vote on topics that interest them
• They analyze the detailed result in the VotaVox Orb
• In the process, VotaVox collects powerful data on the users
• We leverage the data to drive change and to make money
data da
rs Decision Makers ta
use
users data
Voting Engine VotaVox Orb Collected Data
us data
ers
Local Media Advertisers data
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4. Voting Engine
• To vote, users must register
• Any registered user can propose a new topic
• Top level results are posted instantly after voting
• All votes are sharable via social media platforms
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5. Data Visualization Tool
• A complex algorithm compares users’ voting records
• People who vote similarly move closer together and those
who vote differently move apart
• Users must provide their own data to see detailed analysis
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6. 1 2
general Orb Conservatives
3 4
Conservatives and
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yes to carbon tax
yes to carbon tax

7. Collected Data
• Full voting record
• Optional demographic information
• Subscribers can analyze multiple slices
• Customized communication or advertising
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8. Value proposition to users
• Powerful advocacy tool to have your voice heard
• Engaging platform for learning about topics and trends
• Fun to see your location on the Orb compared to others
• Significant network effects from sharing with friends
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9. Value proposition to decision makers
• Rich data to analyze constituent values and demographics
• Ability to communicate directly to voters on key topics
• Ability to target/recruit new voters for a cause
• Acknowledge voter input by responding to results
Communication
drives engagement
Knowledge drives
Engagement
communication
drives data
Data drives
knowledge
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10. Value proposition to media partners
• VotaVox is a tool, not a destination site
• Distribution improves data, data improves distribution
• Partner sites who deliver users get rights to user data
• Partners leverage data to offer higher value targeted ads
Valuable data drive
targeted ads
Registration and
Distribution
engagement drive
drives content
valuable data
Content drives
registration and
engagement 10

11. VotaVox Embeddable Widget
• For each article, pick an existing Vote or create a new one
• Embed widget like an ad or a text box
• Easy for readers to click once they are registered
• Readers can vote directly on your site
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15. Harness reader engagement more powerfully
• Message boards are not quantifiable or actionable
• No way to monetize information on message boards
• Voting offers lower barrier to participation
• Benefits to user and partner from being in a larger data pool
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16. Dedicated to
delivering
public opinion
to people
in power
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