SlideShare a Scribd company logo
Completing the Advertising Value
Circle through Personal Data
Ownership
• Advertisers want to reach viewers
• Viewers are left out of the
transaction
• Fraud is a major issue
• Data abuse
• Lack of transparency has increased
costs and reduced returns
• Misaligned interests of middlemen
have created incentives for bad
experiences, decreasing return and
abuse of privacy
• Publishers present better qualified
audiences creating higher CPMs
Problems in Digital
Advertising
• Incumbent parties have no interest in
solving the problem
• Rep. Marsha Blackburn (R-TN)
specifically asked Mark Zuckerberg who
owns the ”Virtual Self”, our personal
data set
• The answer, which he wouldn’t give, is
Facebook.
• Facebook will never surrender
ownership - they understand the value
• Facebook builds apps to let advertisers
abuse our Virtual Self
Will Self Regulation Solve
This Problem?
Who’s next?
• Viewers take ownership of their
Virtual Self
• Viewers set boundaries around their
own data’s usage
• Viewers can change the price of
their participation by adding value
• Blockchain provides an open ledger
showing who used the viewers data,
when, where and how
• Advertisers engage opted in viewers
and generate higher returns
• Publishers receive higher payments
with proven audiences
DashBid’s Solution - PreVUE Blockchain
Will Advertisers Pay You?
OF COURSE THEY WILL!
It’s you they have been trying to reach all along…
1. A viewer registers their browser and/or mobile device with a wallet on PreVUE
2. Viewers browse the internet and when you see an ad on the PreVUE ecosystem
tokens are deposited in your wallet
3. Viewers can receive higher payouts and more tokens by adding value to their
registration such as personal data, social sharing, crypto-mining, the possibilities are
endless
4. Viewers have full access to the tokens they’ve earned and can use them in any way
they desire, ranging from participating in special offers to seeing walled content or
simply selling them to someone who wants them more
How Does PreVUE Blockchain Work?
A fair exchange of value among all participants, providing protection of privacy by giving
data ownership to the viewer and an open ledger record of use.
How Does PreVUE Blockchain Work?
Technical Version
Publisher White List Viewer Participation
The Team
Rodger Wells
CEO
Clementine Djouka
Account Strategy
Brian Dowdall
VP Finance
Rich Commodore
VP Sales
Vadim Revzin
Sr. Director
Product
Dan Gardiner
Head of Data
Derek Wischusen
VP Engineering
Advisors
Maxwell Rebo
CEO,
MachineColony
Dr. Ahmed Gomaa
University of
Scranton
Nandi Gurprasad
Amobee, Telera
Brian Ross
Partner
Graubard, Miller
Sammy Ahn
LucydCrypto
Dr. Jonathan Bloch
PhD, MIT
Visdom, Chief Scientistt
Gaston Acosta-Rua
Founder
Pegasus Crypto Advisors
Board of Directors
Rodger Wells
Director &
CEO
Drew Stein
Director
CEO, Audigent
Steven Chrust
Chairman of the Board
Managing Partner
Centricap
David Bell
Director
Former CEO, IPG
Senior Advisor, AOL
Press Coverage
Clients
Proven Success
Awards Honors
Crain’s Fast 50
2017
INC. 5000
2017
Deloitte Fast 500
2017
#5 #14 #11
• Presale ends April 27, 2018
• 50% token bonus
• Crowdsale Opens April 27, 2018
• Three tiers
• Ends June 8, 2018
• US$0.15 per token
• 400,000,000 token hard cap
• ERC-20 Standard
• $7,500,000 raised to date
ICO Information
Videos Worth Watching
The Virtual YouDigital
Advertising is
Broken
PreVUE Blockchain
Thank you!

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PreVUE Blockchain

  • 1. Completing the Advertising Value Circle through Personal Data Ownership
  • 2. • Advertisers want to reach viewers • Viewers are left out of the transaction • Fraud is a major issue • Data abuse • Lack of transparency has increased costs and reduced returns • Misaligned interests of middlemen have created incentives for bad experiences, decreasing return and abuse of privacy • Publishers present better qualified audiences creating higher CPMs Problems in Digital Advertising
  • 3. • Incumbent parties have no interest in solving the problem • Rep. Marsha Blackburn (R-TN) specifically asked Mark Zuckerberg who owns the ”Virtual Self”, our personal data set • The answer, which he wouldn’t give, is Facebook. • Facebook will never surrender ownership - they understand the value • Facebook builds apps to let advertisers abuse our Virtual Self Will Self Regulation Solve This Problem?
  • 5. • Viewers take ownership of their Virtual Self • Viewers set boundaries around their own data’s usage • Viewers can change the price of their participation by adding value • Blockchain provides an open ledger showing who used the viewers data, when, where and how • Advertisers engage opted in viewers and generate higher returns • Publishers receive higher payments with proven audiences DashBid’s Solution - PreVUE Blockchain
  • 6. Will Advertisers Pay You? OF COURSE THEY WILL! It’s you they have been trying to reach all along…
  • 7. 1. A viewer registers their browser and/or mobile device with a wallet on PreVUE 2. Viewers browse the internet and when you see an ad on the PreVUE ecosystem tokens are deposited in your wallet 3. Viewers can receive higher payouts and more tokens by adding value to their registration such as personal data, social sharing, crypto-mining, the possibilities are endless 4. Viewers have full access to the tokens they’ve earned and can use them in any way they desire, ranging from participating in special offers to seeing walled content or simply selling them to someone who wants them more How Does PreVUE Blockchain Work?
  • 8. A fair exchange of value among all participants, providing protection of privacy by giving data ownership to the viewer and an open ledger record of use. How Does PreVUE Blockchain Work? Technical Version Publisher White List Viewer Participation
  • 9. The Team Rodger Wells CEO Clementine Djouka Account Strategy Brian Dowdall VP Finance Rich Commodore VP Sales Vadim Revzin Sr. Director Product Dan Gardiner Head of Data Derek Wischusen VP Engineering
  • 10. Advisors Maxwell Rebo CEO, MachineColony Dr. Ahmed Gomaa University of Scranton Nandi Gurprasad Amobee, Telera Brian Ross Partner Graubard, Miller Sammy Ahn LucydCrypto Dr. Jonathan Bloch PhD, MIT Visdom, Chief Scientistt Gaston Acosta-Rua Founder Pegasus Crypto Advisors
  • 11. Board of Directors Rodger Wells Director & CEO Drew Stein Director CEO, Audigent Steven Chrust Chairman of the Board Managing Partner Centricap David Bell Director Former CEO, IPG Senior Advisor, AOL
  • 14. Proven Success Awards Honors Crain’s Fast 50 2017 INC. 5000 2017 Deloitte Fast 500 2017 #5 #14 #11
  • 15. • Presale ends April 27, 2018 • 50% token bonus • Crowdsale Opens April 27, 2018 • Three tiers • Ends June 8, 2018 • US$0.15 per token • 400,000,000 token hard cap • ERC-20 Standard • $7,500,000 raised to date ICO Information
  • 16. Videos Worth Watching The Virtual YouDigital Advertising is Broken PreVUE Blockchain