technology for residential integration


                    Justin Massa
         executive director / co-founder
  100 N LaSalle St | Suite 600 | Chicago, IL 60605
              justin@movesmart.org
               phone: 312.436.1482
overview
• background / context
• foundations
• a unique approach
• site features and functions
• evaluation
• platform
• funding
• why MoveSmart.org?
background / context
        • 40th anniversary of the Chicago
          Freedom Movement, unchanged
          segregation
        • demise of Leadership Council for
          Metropolitan Open Communities
        • information/data challenges in
          CHAC’s EHOP
        • emerging web 2.0 map
          technologies
        • housing search moves online,
          craigslist lawsuit
foundations
•   Krysan’s Chicago Area Study and “Racial
    Blind Spots” research
      - discrimination, economics, or
        individual behavior?
•   Turner & Briggs’ MTO/MTW analysis
      - challenges and opportunities
        mismatch
•   counseling approach to powell’s
    “opportunity-based housing”
                                              source: Prof. Maria Krysan
•   Chicagoland housing counselor survey
    results (MCIC)
•   successes of One Economy’s Beehive,
    Illinois Legal Aid Online, Center for
    Access to Justice & Technology
a unique approach
• leverage scalable power of data and technology
  to encourage integration and rebuild social capital
• social venture: business plan details mix of pages
  to real estate professionals, site sponsors, and
  affordable housing advertisements
• a versatile platform: City.MoveSmart.org
• use of creative commons / GNU public license
  and open source tools, contribution to open
  source code base
site features and functions
• Guides (live)
• Neighborhood Finder
   (8/15/09)

  ‣ Dig Deeper (9/21/09)
• “My new
  neighborhood is...”
  Stories (11/09)
• Neighborhood
  Connections (1/10)
                           bilingual (Spanish) + W3C/WCAG 2.0 compliant
• Housing Counselor                     (3/10, pending funding)
  Tools (3/10)
guides
                                            •   tagged 2-ways
                                                  -   by category: Find a
                                                      Neighborhood,
                                                      Buy, Rent, Settle
                                                      In, Problems,
                                                      Improve
                                                      Community, For
                                                      Landlords

•   wide variety of topics                        -   by keyword

•   written at 8th grade level or sourced   •   user-rated, comment-
    from community partners                     enabled

•   display related organizations (3/10)    •   printable
neighborhood finder
•   Step One: create profile

      -   current address,
          work address,
          mode of transit,
          household size and
          income, rent or
          buy, race/ethnicity

      -   registration
          optional
•   Step Two: select neighborhood priorities

      -   choose up to three priorities from a limited list,

•   Neighborhood Quiz [for random sample]
neighborhood finder data
•   Amenities:
     - grocery stores, libraries, public transit access, car sharing,
        schools, daycare centers, parks, farmers markets, health
        centers, etc.
•   Quality of Life:
     - crime index, air quality / incidence of asthma, incidence of
          lead poisoning, WalkScore, food deserts, diverse
          community, etc.
•   Opportunities:
     - affordable housing choices, community gardens, after
        school programs, social services, NPO-created google
        maps, etc.


    ‣   note: some data is searchable, all is mappable
neighborhood finder
•   Step Three: results

    ‣   4th priority: increase
        diversity

    ‣   zip code-centric

    ‣   filters: land use and
        method of transit

    ‣   custom filters based on
        any geo data

    ‣   supporting info: commute
        time, housing cost, %
        match; custom supporting
        info
neighborhood finder
            •   Step Four: view zip codes

                ‣   map w/ priorities displayed

                ‣   clickable layers

                ‣   quality of life data, normed
                    for region

                ‣   relevant guides

                ‣   housing + transportation
                    budget

                ‣   zip code suggestion engine

                ‣   save favorites
dig deeper
• explosion of geo-tagged
  content across the web
• upcoming events, purchase
  and rental average price
  data, average lending rates by
  zip code, municipal services,
  pictures and videos, green
  issues, hyper-local news - all
  aggregated by zip code
• empowers a smarter
  consumer and provides
  richer snapshot of a
  neighborhood
my new neighborhood is...

• stories of integrative moves and their impact
  in response to a prompt
• written by registered users and edited by
  MoveSmart.org staff and volunteers
• rich media - videos, pictures, text, and a map
• displayed throughout the site
neighborhood connections
                • goal: rebuild social
                  capital and put down
                  roots
                • internal database of
                  neighborhood-based
                  organizations
                • pull data from wide
                  variety of websites
                • one-click submission to
                  neighborhood orgs +
                  printable directory
benefits of registration
•   comment on and rate guides
•   save profile, save favorite zip
    codes, browse search history
•   contribute “My new
    neighborhood is...” stories
    and media
•   submit contact information
    to and receive updates from
    Neighborhood Connections
•   print neighborhood
    directory
•   possibilities of registration-
    required, closed system
housing counselor & organization tools
•   create printable and share-able maps for
    advocacy campaign
•   add, edit, and tag Guides and
    neighborhood organizations
•   branded, printable Guides and search
    results
•   upload additional data sets, view and alter
    search matrix factors, granular permission
    controls
•   closed system: access and share user files,
    link to internal file management system
•   premium feature: regional news feed -
    BroadShouldersUpdate.com
Site Analytics
registered users count,
time on site, bounce
rate, completed searches                         evaluation
                 User Neighborhood Opinions
                 pre-results neighborhood quiz
                 matched to saved favorites,
                 evaluate if changed attitudes




                                          Successful Integrative Moves
                                          post-move users return to site,
                                          confirm new location for comparison
                                          to starting neighborhood
platform
• customizable search matrix and search filters, access to
  detailed analytics and ‘grant report-ready’ aggregate
  user data - including neighborhood choice stats
• MoveSmart.org: site hosting, domain management,
  feature development and implementation, staff
  training, technical assistance
• local partners: local guides, local data sets and search
  matrix/filters, permissions, local sponsors and
  advertisers, local real estate agent subscriptions (rates
  set by MoveSmart.org)
platform costs
• initial start-up cost is $40,000: includes staff training, up to 15
  local data sets plus all national data sets and APIs, and
  implementation of all new features for 12 months
• funding sources: foundations, corporate sponsors, and/or
  advertisers; 501(c)3 status and “related business income”
                                        sponsor and ad-free:
 with local sponsors:                   monthly fee based on level
 negotiated percentage of               of technical support,
 annual income through site             number of search matrix/
 goes to MoveSmart.org w/               filter changes, and
 majority going to local                bandwidth requirements;
 partner                                benefits of open source
funding
                      • pending inquiries, entries or proposals:
                        PRRAC, Benton Fdn, Sidewalk, Microsoft/
                        Gnomedex, MacArthur Fdn
                      • Knight Information Needs Challenge +
                        community foundation grant?
current funding:     • issue-specific foundations for incorporating
$10k outright + $10k   research/data sets into housing search?
challenge grant from
                     • technology and innovation funders?
Field Foundation of
Illinois             • specifically-targeted ads and recognitions,
                       corporate sponsorships?
why MoveSmart.org?
★   an effective team:
• board: innovators, fair housing
  advocates, academics, attorney,
  housing counselors, publicist
• developers: experts on geo-
  web, Drupal, non-profit roots
  (CCRH)
• staff & volunteers: incredible
  graphic designer, urban planning
  bloggers, fair housing advocate,
  technologists
• students: campusCatalyst
  consultant team
why MoveSmart.org?
★   research-based approach
    overcomes barriers of time and web savviness by aggregating
★   data in an intuitive interface
    counters ignorance and prejudice with contextual info that builds
★   social capital

★   modular, cost effective, and self-sustaining program
    disconnect product and service; investment without long-term
★   commitment
    open source = affordable, license-free, volunteer-ready innovation
★   springboard
    peer-vetted: NetSquared finalist, KnightPulse, ReadWriteWeb,
★   Change.org, fair housing community
technology for residential integration




              100 N LaSalle St
                 Suite 600
             Chicago, IL 60605
           info@movesmart.org
           phone: 312.436.1482

MoveSmart.org Overview

  • 2.
    technology for residentialintegration Justin Massa executive director / co-founder 100 N LaSalle St | Suite 600 | Chicago, IL 60605 justin@movesmart.org phone: 312.436.1482
  • 3.
    overview • background /context • foundations • a unique approach • site features and functions • evaluation • platform • funding • why MoveSmart.org?
  • 4.
    background / context • 40th anniversary of the Chicago Freedom Movement, unchanged segregation • demise of Leadership Council for Metropolitan Open Communities • information/data challenges in CHAC’s EHOP • emerging web 2.0 map technologies • housing search moves online, craigslist lawsuit
  • 5.
    foundations • Krysan’s Chicago Area Study and “Racial Blind Spots” research - discrimination, economics, or individual behavior? • Turner & Briggs’ MTO/MTW analysis - challenges and opportunities mismatch • counseling approach to powell’s “opportunity-based housing” source: Prof. Maria Krysan • Chicagoland housing counselor survey results (MCIC) • successes of One Economy’s Beehive, Illinois Legal Aid Online, Center for Access to Justice & Technology
  • 6.
    a unique approach •leverage scalable power of data and technology to encourage integration and rebuild social capital • social venture: business plan details mix of pages to real estate professionals, site sponsors, and affordable housing advertisements • a versatile platform: City.MoveSmart.org • use of creative commons / GNU public license and open source tools, contribution to open source code base
  • 7.
    site features andfunctions • Guides (live) • Neighborhood Finder (8/15/09) ‣ Dig Deeper (9/21/09) • “My new neighborhood is...” Stories (11/09) • Neighborhood Connections (1/10) bilingual (Spanish) + W3C/WCAG 2.0 compliant • Housing Counselor (3/10, pending funding) Tools (3/10)
  • 8.
    guides • tagged 2-ways - by category: Find a Neighborhood, Buy, Rent, Settle In, Problems, Improve Community, For Landlords • wide variety of topics - by keyword • written at 8th grade level or sourced • user-rated, comment- from community partners enabled • display related organizations (3/10) • printable
  • 9.
    neighborhood finder • Step One: create profile - current address, work address, mode of transit, household size and income, rent or buy, race/ethnicity - registration optional • Step Two: select neighborhood priorities - choose up to three priorities from a limited list, • Neighborhood Quiz [for random sample]
  • 10.
    neighborhood finder data • Amenities: - grocery stores, libraries, public transit access, car sharing, schools, daycare centers, parks, farmers markets, health centers, etc. • Quality of Life: - crime index, air quality / incidence of asthma, incidence of lead poisoning, WalkScore, food deserts, diverse community, etc. • Opportunities: - affordable housing choices, community gardens, after school programs, social services, NPO-created google maps, etc. ‣ note: some data is searchable, all is mappable
  • 11.
    neighborhood finder • Step Three: results ‣ 4th priority: increase diversity ‣ zip code-centric ‣ filters: land use and method of transit ‣ custom filters based on any geo data ‣ supporting info: commute time, housing cost, % match; custom supporting info
  • 12.
    neighborhood finder • Step Four: view zip codes ‣ map w/ priorities displayed ‣ clickable layers ‣ quality of life data, normed for region ‣ relevant guides ‣ housing + transportation budget ‣ zip code suggestion engine ‣ save favorites
  • 13.
    dig deeper • explosionof geo-tagged content across the web • upcoming events, purchase and rental average price data, average lending rates by zip code, municipal services, pictures and videos, green issues, hyper-local news - all aggregated by zip code • empowers a smarter consumer and provides richer snapshot of a neighborhood
  • 14.
    my new neighborhoodis... • stories of integrative moves and their impact in response to a prompt • written by registered users and edited by MoveSmart.org staff and volunteers • rich media - videos, pictures, text, and a map • displayed throughout the site
  • 15.
    neighborhood connections • goal: rebuild social capital and put down roots • internal database of neighborhood-based organizations • pull data from wide variety of websites • one-click submission to neighborhood orgs + printable directory
  • 16.
    benefits of registration • comment on and rate guides • save profile, save favorite zip codes, browse search history • contribute “My new neighborhood is...” stories and media • submit contact information to and receive updates from Neighborhood Connections • print neighborhood directory • possibilities of registration- required, closed system
  • 17.
    housing counselor &organization tools • create printable and share-able maps for advocacy campaign • add, edit, and tag Guides and neighborhood organizations • branded, printable Guides and search results • upload additional data sets, view and alter search matrix factors, granular permission controls • closed system: access and share user files, link to internal file management system • premium feature: regional news feed - BroadShouldersUpdate.com
  • 18.
    Site Analytics registered userscount, time on site, bounce rate, completed searches evaluation User Neighborhood Opinions pre-results neighborhood quiz matched to saved favorites, evaluate if changed attitudes Successful Integrative Moves post-move users return to site, confirm new location for comparison to starting neighborhood
  • 19.
    platform • customizable searchmatrix and search filters, access to detailed analytics and ‘grant report-ready’ aggregate user data - including neighborhood choice stats • MoveSmart.org: site hosting, domain management, feature development and implementation, staff training, technical assistance • local partners: local guides, local data sets and search matrix/filters, permissions, local sponsors and advertisers, local real estate agent subscriptions (rates set by MoveSmart.org)
  • 20.
    platform costs • initialstart-up cost is $40,000: includes staff training, up to 15 local data sets plus all national data sets and APIs, and implementation of all new features for 12 months • funding sources: foundations, corporate sponsors, and/or advertisers; 501(c)3 status and “related business income” sponsor and ad-free: with local sponsors: monthly fee based on level negotiated percentage of of technical support, annual income through site number of search matrix/ goes to MoveSmart.org w/ filter changes, and majority going to local bandwidth requirements; partner benefits of open source
  • 21.
    funding • pending inquiries, entries or proposals: PRRAC, Benton Fdn, Sidewalk, Microsoft/ Gnomedex, MacArthur Fdn • Knight Information Needs Challenge + community foundation grant? current funding: • issue-specific foundations for incorporating $10k outright + $10k research/data sets into housing search? challenge grant from • technology and innovation funders? Field Foundation of Illinois • specifically-targeted ads and recognitions, corporate sponsorships?
  • 22.
    why MoveSmart.org? ★ an effective team: • board: innovators, fair housing advocates, academics, attorney, housing counselors, publicist • developers: experts on geo- web, Drupal, non-profit roots (CCRH) • staff & volunteers: incredible graphic designer, urban planning bloggers, fair housing advocate, technologists • students: campusCatalyst consultant team
  • 23.
    why MoveSmart.org? ★ research-based approach overcomes barriers of time and web savviness by aggregating ★ data in an intuitive interface counters ignorance and prejudice with contextual info that builds ★ social capital ★ modular, cost effective, and self-sustaining program disconnect product and service; investment without long-term ★ commitment open source = affordable, license-free, volunteer-ready innovation ★ springboard peer-vetted: NetSquared finalist, KnightPulse, ReadWriteWeb, ★ Change.org, fair housing community
  • 24.
    technology for residentialintegration 100 N LaSalle St Suite 600 Chicago, IL 60605 info@movesmart.org phone: 312.436.1482