2. The first thing we see on the website is a montage of different review quotes about the film and our expectations of it. The colour scheme here is very vibrant yet gentle to the eye and has a very clear eye flow. Although the composition here is quite unclear, the editor of the website obviously intended to make it appear exciting to the person viewing the website rather than a quote appearing one by one. The cast of characters being at the top of the page is not part of the codes and conventions of a typical website as it is usually at the bottom of the website or never included, so the editor here wanted to break that particular convention to vary from other websites.
3. The use of the heart shape on the timing of the video is very convenient in elucidating the atmosphere of love and Valentines day, along with the pink shading and outline of the trailer. The size of the trailer is particularly big, however works well with the amount of space left around the website’s homepage.
4. The billing box, along with the social networking convergences, are composed in a very organised manner, working all the way down to the bottom of the website like a pyramid. This is helpful in allowing the viewer to allocate everything clearly on the website. The font size is particularly small, so it might be difficult for viewers with weak eyesight to read properly, however the use of bright colours allows the text to stand out with clarity. The different selections of convergence and social networking provides the website and the film in general with a growing number of fanbases, promoting the film and allowing fans and viewers to express their personal opinions on the film. This is both useful but crucial for future film directors who would rather receive more positive feedback rather than negative.
