Minimalist Web Design | Simplemachine

THE OFFICIAL BLUEPRINT TO
MINIMALIST WEB DESIGN
simplemachinedesigns.com

Who needs a cluttered website anymore? Well, not so long
ago, cluttered websites were the norm, if not the trend.
But you can’t fault people! They were experimenting. They
were creating websites where customer experience or
navigation wasn’t a top priority. The trend then was
providing a lot of information about your business so
that people could understand you. However, minimalist web
design has gained traction in recent years. They have a
modern look with simple navigation, cleaner pages, active
side chats, and more. They make it easier for you to
design your site so that it leads to better user
experience.

1
‘LESS IS MORE’ CONCEPT
Let’s start with the
first set of slides

Minimalist web design follows the logic that the less, cleaner information you provide, the better. First
of all, when designing, you need to establish the message you need to convey and the size of the content
required to do that. Then you’ll select colors and fonts that represent your style and message.
▪ Clear, concise messaging
▪ Make your message easy to decipher. You don’t want to explain your message using too many
words. Users can quickly feel annoyed if they feel like you are overdoing it. Your goal is
to convert users to be return visitors.
▪ Keep it simple
▪ Do you want your site to work well on mobile devices and multiple browsers? Then don’t fill
it with a lot of custom CSS, Javascript, or flash animation. What makes a site appealing is
an ability to cross-platform. Hence simplicity is fundamental to minimalist website design.
▪ Display your brand.
▪ Your brand name is your ticket to self-promotion. So it’s vital to display it in an
aesthetically pleasing manner. But to achieve a minimalist design, you need to avoid
splashing your brand name on every page. Cleverly keep your brand name on a prominent page.
▪ Be unconventional
▪ Have you embraced minimalist design? Well, leave the bulky widgets and navigation bars
behind. Use creative collages of images or simple text on the side to direct your visitors.
Use fluid background elements, water visuals, and more to get you away from the
conventional way of designing websites.
▪ Limit distractions
▪ It’s essential to get rid of pop-ups, which clutter websites. Users loath irrelevant pop-up
messages and advertisements. The reason why you should remove them from other types of
sites is to limit distractions. You want your users focused on the message.

2
USE NAVIGATION BARS AND MENUS
FOR BETTER USER EXPERIENCE
Listen up!

▪ Stylish search bars – You need better-styled search
bars that enable you to find bits of information
quickly. Moreover, you need to have the ability to jump
between sections using tools like a simple vertical
navigation menu.
▪ Fantastic site navigation and menu bars – You need
better transitions effects to create an engaging page.
You need a navigation menu that enables you to jump
between sections. This is extremely helpful for pages
that extend a lot vertically.

3
USE WHITE SPACE WISELY
Don’t forget this!

It’s prudent to use white space in the
website design so that it can stand out.
White space in websites tends to reduce
visual noise in sites to allow visitors to
concentrate on the content. In contrast,
white space in paintings is full of mystery
and invites people to use their imagination.

4
USE COLORS CLEVERLY
You won’t want to miss
this!

The use of simple colors has a visually appealing effect
on your site. Use colors to divide up the interface
functions. Vibrancy is the key to a minimalist design. It
keeps users engaged and leads to an increase in your fan
base. So feel free to use several colors on the website.
Expressing yourself with 1-3 colors is an excellent way of
representing your message. Make sure that colors
complement each other and avoid using too many colors.
For example, white and black color on your site is
fashionable and appealing. Also, don’t fear using color
blocks to divide the interface more intuitively. Moreover,
use color contrast to make your website noticeable. You
can use color with other components like “Image,” “Shape,”
“Text Area,” “Label,” and more.

5
USE TEXTS, FONTS, & TYPOGRAPHY
it’s all in the details!

Use Google fonts to simplify user interface
texts, sentences, and forms, which makes
your site more intuitive and user-friendly.
Google fonts are open source and are in 135
languages with unique topography. Using
these unique fonts will bring out your
brand’s personality. Besides, they will also
improve your site performance and load time.

6
EXPLAIN PAGE TEXTS WITH PHOTOS
AND VIDEO
Extremely important!

They say a picture is worth a thousand words while a video is worth more
than a million.
● Photos
In line with less is more, using a picture instead of text is an excellent
way of explaining complicated issues with photos or images. This follows
the basic principles of minimalist web design.
● Video
For example, a hotel website with a video background of a beach, hotel
room, or a swimming pool and a simple navigation menu will do more to
communicate to customers. Potential customers looking through the website
will feel like they are already on the beach. The excellent use of white
space will keep the design uncluttered and clean.Besides, video is good at
storytelling. You have 10 seconds to grab the attention of your site
visitor. Hence, a video is the best at telling the story engagingly and
emotionally.

7
USE OF INTUITIVE GRIDS TO
SIMPLIFY THE WEBSITE
Don’t forget this one!

Use grids instinctively to guide users and divide the
interface to find their required pages quickly. This
simplifies the site, making it user-friendly and
responsive.
● Use elegant transition effects – Small animations
include those that imitate the flipping of a book,
which are excellent additions to minimalist designs.
The goal of these animations is to add character to
websites instead of a lot of content.

8
IMPROVE YOUR SITE WITH DESIGN
STYLES OR TECHNIQUES
Last but certainly not
least!

To make your site attractive and unique, optimize your website
design with requisite skills and design styles.
▪ Use your creativity – Since you know what you want to express,
using your creativity will bring out the uniqueness of your
site and communicate more effectively with users. So pay
attention to detail and implement your skills.
▪ Flat design styles – This is the most sought-after design
style in the market. It’s clean, simple, and visually
appealing.
▪ Progressive disclosure techniques – This is a technique used
to simplify the UI of mobile sites and apps. Using this
technique to create websites or apps, users can easily click a
link or a button to shift to other parts of the site.
▪ Choosing themes based on features of your products – Use
colors, photos, and icons to depict a consistent website
design theme.

Thanks!
ANY QUESTIONS?
You can find me at
@simplemachinedesigns &

Bottom line.
Minimalist web design is all about simplicity and using
unconventional creativity to bring out and send out
powerful messages. Thus it’s a design strategy effective
for creating impressive websites and attracting and
creating a fan base. Contact us at Simplemachine and learn
more about how to implement a minimalist design in your
site.

Minimalist Web Design | Simplemachine

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