1. Group D

2. Facebook Users - Overview
More than 200
million users world
wide

3. Facebook Users – Evolution
Age Growth rate %
35 -54 276.4%
55+ 194.3%
25 – 35 200%
Gender % of Users
Female 55.7%
Male 42.2%
Unknown 2.1%
Interest Growth rate %
Music 60.0%
Sex 41.3%
Drugs 6.8%
Analysis: Older segments (parents) are getting involved
Women represent a higher % of users
Music is the greatest interest on Facebook

4. Understanding the Facebook User
2,6 billion minutes are spent on Facebook each day (worldwide)
2 million
events/month
4 million videos
uploaded/month
15 million pieces of content
shared/month
700 million photos uploaded/month

5. Security / Privacy Issues

6. Interviews
http://www.youtube.com/watch?v=
uMOBR3SMuQI

7. Summary
 100% of interviewees knew about Facebook
 Around 85% were active users
 Main reasons for using Facebook
 Maintain contact
 Share experiences (Fotos, Videos, Etc.)
 Applications (Tests, Tvents, Etc.) 15%
Non Users
Users
85%

8. Summary
 Around 15% of interviewees did not use Facebook
 Main reasons for not using Facebook
 Time constraints
 Excessive public information
 Avoid control by other people 15%
Non Users
Users
85%

9. Conclusions
 Advertisement Issues
 80% ignored the ads
 20% were annoyed by ads on applications
 None of the users utilized the ads
 Security Issues
 90% were not concerned (responsible for their info)
 10% were concerned (excessive information)
 Price on Facebook
 95% not willing to pay (alternative networks)
 5% willing to pay (depending on the cost)

10. Special Treat
http://www.youtube.com/watch?v=z
Q0_nl9MYW0

11. Group D