Facebook's Growth Hacker on how they put Facebook on the Path to 1 Billion Users
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Facebook's Growth Hacker on how they put Facebook on the Path to 1 Billion Users
•147 likes•280,483 views
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Watch the whole video course (10 hours long) on Udemy (use this link for $25 off): http://www.udemy.com/growth-hackers-conference/?couponCode=SlideShare50 In this presentation, Chamath Palihapitiya, the founder of the Facebook Growth Team, shares his secrets to putting Facebook on the path to 1 billion users. You can see the full video here: http://www.youtube.com/watch?v=raIUQP71SBU
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Facebook's Growth Hacker on how they put Facebook on the Path to 1 Billion Users
- 1. Growth, Myths and Anecdotes
- 2. About me • Company builder – Winamp (100MM users by 2001) – AIM+ICQ (250MM users by 2004) – Facebook (1B users by 2012) • Investor – Playdom (bought for $750M by DIS), Yammer (bought for $1.25B by MSFT) – Box, Palantir, Integrated Plasmonics, MAD Apparel – $127M invested; $219M realized; $566M FMV • Husband and Father • Poker Player • Baller
- 3. GROWTH
- 4. What we did right • Measured Things • Tested Things • Tried Things
- 5. How we did it • A simple framework – Acquisition – Activation – Engagement – Virality
- 6. The biggest takeaway • Eliminate Ego • Invalidate Lore
- 7. MYTHS
- 8. The hard truth • Most people don’t know what they are talking about
- 9. Wake up! • k != growth • K == spam
- 10. A-ha • Core product value is elusive and most products don’t have any
- 11. ANECDOTES
- 12. Trends • If you truly know your business you know you’ve won before you actually win
- 13. Ruthless Prioritization • Growth was the only thing we spoke about at FB for three years
- 14. Culture vs Capability • Culture wins every time • What you value is what you will achieve
- 15. Values • Very high IQ • Strong sense of purpose • Relentless focus on success • Aggressive and competitive • High quality bar bordering on perfectionism • Likes changing and disrupting things • New ideas on how to do things better • High integrity • Surrounds themselves with good people • Cares about building real value over perception
- 16. Thank you