Growth, Myths and
Anecdotes

About me • Company builder
– Winamp (100MM users by 2001) – AIM+ICQ (250MM users by 2004) – Facebook (1B users by 2012) • Investor – Playdom (bought for $750M by DIS), Yammer (bought for $1.25B by MSFT) – Box, Palantir, Integrated Plasmonics, MAD Apparel – $127M invested; $219M realized; $566M FMV • Husband and Father • Poker Player • Baller

GROWTH

What we did right •
Measured Things • Tested Things • Tried Things

How we did it •
A simple framework – Acquisition – Activation – Engagement – Virality

The biggest takeaway • Eliminate
Ego • Invalidate Lore

MYTHS

The hard truth • Most
people don’t know what they are talking about

Wake up! • k !=
growth • K == spam

A-ha • Core product value
is elusive and most products don’t have any

ANECDOTES

Trends • If you truly
know your business you know you’ve won before you actually win

Ruthless Prioritization • Growth was
the only thing we spoke about at FB for three years

Culture vs Capability • Culture
wins every time • What you value is what you will achieve

Values • Very high IQ
• Strong sense of purpose • Relentless focus on success • Aggressive and competitive • High quality bar bordering on perfectionism • Likes changing and disrupting things • New ideas on how to do things better • High integrity • Surrounds themselves with good people • Cares about building real value over perception

Thank you