Facebook's Growth Hacker on how they put Facebook on the Path to 1 Billion Users

Growth, Myths and
   Anecdotes
About me
•   Company builder
     – Winamp (100MM users by 2001)
     – AIM+ICQ (250MM users by 2004)
     – Facebook (1B users by 2012)

•   Investor
     – Playdom (bought for $750M by DIS), Yammer (bought for $1.25B by MSFT)
     – Box, Palantir, Integrated Plasmonics, MAD Apparel
     – $127M invested; $219M realized; $566M FMV

•   Husband and Father
•   Poker Player
•   Baller
GROWTH
What we did right


• Measured Things

• Tested Things

• Tried Things
How we did it

• A simple framework
  – Acquisition

  – Activation

  – Engagement

  – Virality
The biggest takeaway


• Eliminate Ego

• Invalidate Lore
MYTHS
The hard truth



• Most people don’t know what they are talking
 about
Wake up!


• k != growth

• K == spam
A-ha



• Core product value is elusive and most
  products don’t have any
ANECDOTES
Trends



• If you truly know your business you know
  you’ve won before you actually win
Ruthless Prioritization



• Growth was the only thing we spoke about at
 FB for three years
Culture vs Capability


• Culture wins every time

• What you value is what you will achieve
Values
•   Very high IQ
•   Strong sense of purpose
•   Relentless focus on success
•   Aggressive and competitive
•   High quality bar bordering on perfectionism
•   Likes changing and disrupting things
•   New ideas on how to do things better
•   High integrity
•   Surrounds themselves with good people
•   Cares about building real value over perception
Thank you
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Facebook's Growth Hacker on how they put Facebook on the Path to 1 Billion Users

  • 1. Growth, Myths and Anecdotes
  • 2. About me • Company builder – Winamp (100MM users by 2001) – AIM+ICQ (250MM users by 2004) – Facebook (1B users by 2012) • Investor – Playdom (bought for $750M by DIS), Yammer (bought for $1.25B by MSFT) – Box, Palantir, Integrated Plasmonics, MAD Apparel – $127M invested; $219M realized; $566M FMV • Husband and Father • Poker Player • Baller
  • 4. What we did right • Measured Things • Tested Things • Tried Things
  • 5. How we did it • A simple framework – Acquisition – Activation – Engagement – Virality
  • 6. The biggest takeaway • Eliminate Ego • Invalidate Lore
  • 8. The hard truth • Most people don’t know what they are talking about
  • 9. Wake up! • k != growth • K == spam
  • 10. A-ha • Core product value is elusive and most products don’t have any
  • 12. Trends • If you truly know your business you know you’ve won before you actually win
  • 13. Ruthless Prioritization • Growth was the only thing we spoke about at FB for three years
  • 14. Culture vs Capability • Culture wins every time • What you value is what you will achieve
  • 15. Values • Very high IQ • Strong sense of purpose • Relentless focus on success • Aggressive and competitive • High quality bar bordering on perfectionism • Likes changing and disrupting things • New ideas on how to do things better • High integrity • Surrounds themselves with good people • Cares about building real value over perception