Facebook's Growth Hacker on how they put Facebook on the Path to 1 Billion Users

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In this presentation, Chamath Palihapitiya, the founder of the Facebook Growth Team, shares his secrets to putting Facebook on the path to 1 billion users. You can see the full video here: http://www.youtube.com/watch?v=raIUQP71SBU

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Facebook's Growth Hacker on how they put Facebook on the Path to 1 Billion Users

  1. Growth, Myths and Anecdotes
  2. About me• Company builder – Winamp (100MM users by 2001) – AIM+ICQ (250MM users by 2004) – Facebook (1B users by 2012)• Investor – Playdom (bought for $750M by DIS), Yammer (bought for $1.25B by MSFT) – Box, Palantir, Integrated Plasmonics, MAD Apparel – $127M invested; $219M realized; $566M FMV• Husband and Father• Poker Player• Baller
  3. GROWTH
  4. What we did right• Measured Things• Tested Things• Tried Things
  5. How we did it• A simple framework – Acquisition – Activation – Engagement – Virality
  6. The biggest takeaway• Eliminate Ego• Invalidate Lore
  7. MYTHS
  8. The hard truth• Most people don’t know what they are talking about
  9. Wake up!• k != growth• K == spam
  10. A-ha• Core product value is elusive and most products don’t have any
  11. ANECDOTES
  12. Trends• If you truly know your business you know you’ve won before you actually win
  13. Ruthless Prioritization• Growth was the only thing we spoke about at FB for three years
  14. Culture vs Capability• Culture wins every time• What you value is what you will achieve
  15. Values• Very high IQ• Strong sense of purpose• Relentless focus on success• Aggressive and competitive• High quality bar bordering on perfectionism• Likes changing and disrupting things• New ideas on how to do things better• High integrity• Surrounds themselves with good people• Cares about building real value over perception
  16. Thank you

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