3. Overview Summary
Currently Google+ is a social network PROJECT
for individuals, NOT for businesses or brands.
Although features for business and brands will
be launched shortly!
“The business experience we are creating should far
exceed the consumer profile in terms of its usefulness
to business.”
Christian Oestlien: Google+ Product Manager

4. Statements & Missions
• Google+ is not to kill Facebook, but to make it
more open!
• Mobile network example
• Facebook’s mission is to give people the power to
share and make the world more open and
connected (Facebook.com)
• Google’s mission is to organise the world’s
information and make it universally accessible and
useful (Google.com)

5. Targeting
Facebook advertising targets an audience
Google targets a need
 Different but relevant
What am I Who are
What I Who am
interested my
need? I?
in? friends?
NEED IDENTITY INTEREST NETWORK
PERFECT
TARGETING!

6. Elements of Google+

7. Google + Video

8. Circles
Organise and categorise people
 Group people to reflect real
life social connections
 Simple to import contacts &
group invite
 Follow
 Circles are private & fully
customisable
 Circles = segmentation

9. Hangouts
Chat via video or text
 Simple & easy to arrange &
host
 Informal video & text chats
 Watch & share a YouTube
videos
 Multi directional
 You + 9 others

10. Streams
Where content is displayed
- View & filter content by Circles
- Post individual specific content
to Circles
- Using a recipient’s name links
to Circle
- Public posts goes to Google
search
- Simple to +1 posts
- Clean, simple design

11. Sparks
Interest Feeds
 Filters and gathers web
content by selected interest
 Simple to share via +1
 Location related
 Share a Spark

12. +1 Button
Public Web recommendations
 See Intergage blog
post for examples &
how to guide

13. + 1 Button

14. What does Google+ look like?

15.  Invitation only  Need a Google
 Verification of account
individuals & brands  Mobile functions
 Profile easy to add all limited to Android
other social media  Consumer reason to
elements migrate from
 Extended Circles Facebook?
 Public Posts to Search  Business & Brands
launch?
 +1’s

16. What if questions?
• What if G+ allows brands to manage their audience by
Circles?
• Customers, supporters, haters, prospects, influencers…..
• What if +1 becomes a core part of Google’s search ranking
algorithm?
• What if Google combined keyword need volumes with target
interest data?
• Google keywords with demographic data or profiles
• What if YouTube is completely personalised to each user on
arrival?
• What if Google maps shows your friends opinions on places?
• What if Gmail connects users needs with contacts interests?
• What if Google adwords becomes social?
• Ad’s recommended by friends

18. What is a Facebook iFrame?
• A customisable page that you control
and manage from your CMS that is
then displayed within your Facebook page.
• Use images, text, video to engage with Fans
• In essence your website within your Facebook
page

19. Design Example
• Manage content &
messages via CMS
• Increase engagement
with Fan’s
• Branding design
• Low cost, high return

22. Why would I need a mobile page?
• What is Google Analytics telling you
about mobile access?
– Android
– iPhone
– Blackberry
– Symbian OS
• Web access 50/50
• Intergage will advise on screen dynamics
& elements
• Mobile domain m. or .mobi

24. Interactive Demo via QR code

25. Any questions?

26. Contact Details
gtrudgett@intergage.co.uk
@garytrudgett
Gary Trudgett
0845 456 1022