Making Local Work - SMX Stockholm 2012

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  • Making Local Work - SMX Stockholm 2012

    1. 1. Making Local work15th October 2012Produced by Mark Mitchell,Director of Client Services EMEA, Brightedge@searchmitch
    2. 2. Quick Introduction @searchmitch
    3. 3. It’s more than just updating Google Places
    4. 4. 1. Define who owns Local SEO
    5. 5. 2. Understand impact of local and ensure measurementtechnology is in place
    6. 6. 3. Create locally driven content…more than just a storelocator page
    7. 7. 4. Plan for Local, relevant, engaging content Blog Informative Social Navigational Community Regular
    8. 8. 5. Understand it will change all the time
    9. 9. 3 closing statements from todaya) Understand the role of localb) Measurement of opportunity with clear ownersc) Have a content strategy that is more than justnavigational

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