TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
CEE Export from an Agency's Point of View - Szabó László, Growww Digital - Export@Google, Warsaw
1. CEE EXPORT FROM AN
AGENCY’S POINT OF VIEW
Warsaw, 07/12/2017
László Szabó
Co-founder, Head of Growth - Growww Digital
2. WHY SHOULD YOU LISTEN TO ME?
László Szabó
Co-founder, Head of Growth - Growww Digital
Hungarian performance marketer living in Slovakia.
Spent the last 10+ years of my professional work
in Budapest, Bratislava and Prague.
Always dealt with export possibilities
within CEE countries.
4. 40+ international ecommerce projects
Deep expertise in several industries: fashion, pet accessories,
consumer electronics, healthcare, car equipments
5. From a rented van to
a €16 million online business
2013: the success story of Electronic-star began with
a rented van and a college friendship
What happened in 7 years?
2017: Electronic-star has €16 million turnover
in a year from 7 CEE countries
6. The success story of Electronic-star
80% revenue growth continuously year-by-year since 2013
Carefully choosing countries to step in
Mature countries as profit centers
New countries as growth centers
Became a partner of Growww Digital
2017 PPC advertising numbers:
- Increase ad spend by 89%
- Revenue growth of 71% YoY.
7. NOW is the time: it has never been
so easy to enter a foreign market.
8. Choosing the right market –
why now, why CEE?
CEE is the fastest growing region
in EU
Language barriers are competitive
advantages over e-commerce
giants
How to choose
the right CEE country?
9. European online advertising
CEE’s online advertising market is growing at a very high pace
Mature markets
(high ad spend)
Emerging
markets
https://www.iabeurope.eu/research-thought-leadership/programmatic/adex-benchmark-2016-study/
10. Positioning your business
on the eligibility graph
Market demand
(market size)
Diamond webshop
Booking.com
5* Superior Hotel
Ability to
monetize
(PSV/PSM)
Lyrics sites
11. Before you start – choose your strategy
3 main strategies:
• Spend a fortune on every type of media and
maximizing market share no matter the price
• Gathering just the lowest-hanging fruits –
focus on profitability
• The 2 combined: Starting at the bottom,
moving UP!
12. What tactics to use?
Get to know your
competitor
as much as you can
Use online marketing tactics
to target their customers
13. Get to know your competitor
as much as you can
Google Trends/Alexa
Similarweb.com
Facebook Audiences
Google Display Planner
SEOmoz – backlinks
20. Competition is there to
make you better.
“I miss you, Alain”
Ayrton Senna
San Marino GP 1993
21. Remember...
NOW is the best time to export!
Choose your target country carefully!
Focus on revenue growth!
Choose your strategy wisely – start with the low-hanging fruits
22. Gift for you
PDF with more detailed CEE export insights
Shoot an e-mail at szabo@growwwdigital.com
23. Thank you!
Questions? László Szabó
Co-founder, Head of Growth
Growww Digital
szabo@growwwdigital.com
+36 30 537 7051
Editor's Notes
Emag + forgot SERP Black Friday
Ground fruits: competition!